Annabelle Kwok Email & Phone Number

Singapore

Singapore

Communications• Supported the integrated communication programs aligned with the Bank’s strategic priorities (eg. monthly newsletters, events announcements, presentation decks)• Collaborated with community partners, internal and external stakeholders to orchestrate diverse events, from townhalls, webinars, ESG to CSR initiatives• Skilled in creating compelling content for various internal channels, including newsletters, intranet, email communications, and TVsSocial Media and Digital Marketing• Managed social media calendar, curated social media posts, analysed metrics and reports, engaged in social media listening/monitoring, competitor analysis, market research, digital marketing campaigns, which improved social media impressions, engagement rates, generated potential leads and enhanced the Bank’s brand awareness• Conducted comprehensive data analysis and generated insights, including market research for financial trends, audience targeting, and analysis of web traffic using Adobe Analytics (AA) and Google Analytics 4 (GA4).• Executed Search Engine Marketing (SEM) campaigns through Google Ads and SEMRush.• Contributed to content publishing and maintenance of the corporate website in collaboration with technical stakeholders.

Singapore

• Supported the implementation of integrated communication programs aligned with the Bank’s strategic priorities through generation of ideas and content • Designed and curated creative assets (eDMs, PowerPoint slides, banners, newsletters), which assisted in intranet management, enhanced employee engagement, and ensured smooth communication of messages between employees and stakeholders • Coordinated, organised and collaborated with various stakeholders to ensure smooth flow of events such as townhalls, webinars, engagement, Corporate Social Responsibility (CSR) & Environment, Social, Governance (ESG) events

Singapore

• Designed, ideated and developed digital learning contents such as simulations, videos, infographics, case studies and storylines for new hires onboarding, which effectively boosted trainees' engagement• Collated reports and training related statistics; evaluated, assessed and improved effectiveness of Digital Learning Content• Created communication materials and hosted engagement activities; boosted participation rates