Annabelle Davidson (Née Smith)

Annabelle Davidson (Née Smith) Email and Phone Number

Co-Founder and Director @ Polite Playground
Sydney, NSW, AU
Annabelle Davidson (Née Smith)'s Location
Greater Sydney Area, Australia
Annabelle Davidson (Née Smith)'s Contact Details

Annabelle Davidson (Née Smith) work email

Annabelle Davidson (Née Smith) personal email

n/a

Annabelle Davidson (Née Smith) phone numbers

About Annabelle Davidson (Née Smith)

Hello, thanks for stopping by! I'm Annabelle Davidson, the Founder & Director of Polite Playground (formerly Social Playground), an AFR Fast Starter company and the experts at igniting social media conversations and content creation at events.My career has spanned experiential, PR, social media and influencer marketing, including a two-year stint at one of New York's first influencer and social media marketing agencies.In 2013, I launched Australia's first Hashtag Printer - a live print station that printed photos directly from Instagram at events. The response from brands and businesses was overwhelming.In early 2020, Social Playground teamed up with industry leaders (and our arch-nemesis), Polite Social, to become a powerhouse in our space. Our offering has evolved to specialise in photo, gif and video content, interactive technology and large scale experiential activations. And we're not stopping there!As the instigators of fun and the experts at social engagement, we've been trusted by our clients at over 15,000 events and engaged literally hundreds of thousands of consumers through innovative branded experiences.I'm obsessed with innovation, technology and discovering new ways of doing things - whether that be in growing Polite Playground and my team, making my client's lives easier or engaging consumers at events. With three small kids, the juggle is very real, but I am an advocate for flexible work arrangements and finding a happy work/life "balance".

Annabelle Davidson (Née Smith)'s Current Company Details
Polite Playground

Polite Playground

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Co-Founder and Director
Sydney, NSW, AU
Employees:
27
Annabelle Davidson (Née Smith) Work Experience Details
  • Polite Playground
    Co-Founder And Director
    Polite Playground
    Sydney, Nsw, Au
  • Polite Playground
    Co-Founder & Director
    Polite Playground Jul 2020 - Present
    Sydney, New South Wales, Australia
    We help brands play with their fans through live digital experiences that amplify their events on social media. Polite Playground specialised in photo, gif and video experiences, interactive technology and experiential events. In 2020, Social Playground + Polite Social merged to become a new powerhouse - Polite Playground. Covid had other ideas, but we have weathered the storm and continued, stronger than ever.We work with top brands and agencies to engage consumers at events through fun and memorable digital or live experiences that can be shared exponentially. If you're looking to amplify your brand, build affinity and have FUN with your consumers, you're in the right place. Are you ready to play?
  • Social Playground
    Founder & Director
    Social Playground Aug 2013 - Jun 2021
    Sydney, Australia
    Social Playground bridges the gap between the online and offline worlds through live digital experiences. Since 2013, we have been trusted by top brands and agencies to create meaningful experiences at events and turn these into powerful user-generated content that builds brand affinity. Whether building a completely custom digital solution or using our innovative range of photo engagement products, together with our team of Event Legends, we drive consumers to create branded content that's infinitely shareable, igniting online conversations about a brand or product. We are a team of socially-obsessed innovators, event enthusiasts and experts in content creation and visual experiences. Are you ready to play?If you organise events, brand activations, conferences or parties and are looking for an out of the box way to engage consumers, generate social reach or build your database, get in touch!
  • Frank Digital - A Jaywing Agency
    Digital Strategist
    Frank Digital - A Jaywing Agency Jun 2013 - Mar 2014
    Sydney Area, Australia
    Frank Digital is a high-end, boutique agency that specialises in crafting digital user experiences across eCommerce, CMS websites, mobile applications and social media campaigns. Frank Digital prides itself on managing all resources in-house - from strategy and creative through to design and development.In this role, I drove the strategic thought behind a range of digital campaigns spanning websites, social media, email marketing, app development and integrated digital campaigns. Working directly with clients from a broad range of industries (Nickelodeon, The Purist Company, The Athlete's Foot), I was fluent in translating client goals and objectives into tangible digital design and development outcomes, within timelines and budgets.
  • Digital Brand Architects
    Account Director
    Digital Brand Architects Jul 2011 - Jun 2013
    New York City, Usa
    The Digital Brand Architects is a leading boutique social media and influencer marketing agency. Uniquely positioned within the market, DBA engages top online influencers to drive conversations with consumes across social media channels and blogs. As Director at the Digital Brand Architects, I spearheaded social media strategy and influencer marketing for a portfolio of fashion, luxury and lifestyle brands including Tiffany & Co., Nine West, ROXY, Calvin Klein Underwear, Estee Lauder Companies, Tory Burch and more. I managed the full campaign life cycle – from conceptualizing innovative ideas to implementing on and offline activations and providing analysis and insights into results. I directly managed the client services and community management teams, providing training and mentorship, managing workloads and quality control. At DBA, I was instrumental in shaping agency processes, nurturing strategic partnerships and driving new business opportunities.
  • Torstar
    Account Manager
    Torstar Sep 2010 - May 2011
    Sydney, Australia
    During my time at TORSTAR Communications, I launched and grew the lifestyle division, managing a team to deliver on traditional and digital press targets and execute world-class events. I acted as day-to-day contact across a portfolio of accounts including Nespresso, FIJI Water, marie claire Magazine and more. My role was pivotal to the successful launch of ZARA into the Australian market, collectively securing over $2M worth of press coverage at launch. As digital communications gained momentum in Australia, I successfully guided my clients in developing their online personas and launching their presence in the social media space for the first time.
  • Traffik Group
    Account Manager
    Traffik Group Sep 2006 - Dec 2009
    Sydney, Australia
    Commencing my role with TRAFFIK as State Team Leader, I was responsible for managing a team of 50+ promotional staff to deliver branded engagements for Bundaberg Rum throughout Victoria. Within 9 months, I was promoted to National Account Manager to oversee the Bundaberg Rum experiential program on a national level. This included sponsorship of major events and the launch of a University Ambassador program. I went on to lead the Diageo account, driving sponsorships and branded events for Bundy, Smirnoff and Johnnie Walker. I was twice awarded the title of “Account Manager of the Year” for my leadership and exceptional client management skills.
  • Image Australia Promotions
    Promotions Manager
    Image Australia Promotions Feb 2003 - Sep 2006
    Melbourne, Australia
    I was responsible for leading teams of promotional staff to drive new customer acquisition, lead generation and positive brand experiences for a range of clients ranging from beverages to electronics, consumer and FMCG.

Annabelle Davidson (Née Smith) Skills

Social Media Marketing Digital Marketing Social Media Digital Strategy Integrated Marketing Marketing Public Relations Fashion Event Management Lead Generation New Business Development Facebook Strategy Sponsorship Strategic Partnerships Mobile Marketing Project Management Marketing Management Client Relations Community Management Online Brand Building Content Marketing Global Client Management Luxury Experiential Marketing Digital Communication Strategy Digital Activation

Annabelle Davidson (Née Smith) Education Details

Frequently Asked Questions about Annabelle Davidson (Née Smith)

What company does Annabelle Davidson (Née Smith) work for?

Annabelle Davidson (Née Smith) works for Polite Playground

What is Annabelle Davidson (Née Smith)'s role at the current company?

Annabelle Davidson (Née Smith)'s current role is Co-Founder and Director.

What is Annabelle Davidson (Née Smith)'s email address?

Annabelle Davidson (Née Smith)'s email address is an****@****.com.au

What is Annabelle Davidson (Née Smith)'s direct phone number?

Annabelle Davidson (Née Smith)'s direct phone number is +614327*****

What schools did Annabelle Davidson (Née Smith) attend?

Annabelle Davidson (Née Smith) attended Deakin University, Strathcona Baptist Girls Grammar School.

What skills is Annabelle Davidson (Née Smith) known for?

Annabelle Davidson (Née Smith) has skills like Social Media Marketing, Digital Marketing, Social Media, Digital Strategy, Integrated Marketing, Marketing, Public Relations, Fashion, Event Management, Lead Generation, New Business Development, Facebook.

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