Annabel Mack Email & Phone Number

New York, United States

New York, United States

Villanova, Pennsylvania, United States

* Led a team of six to plan, design and implement winter recruitment for over 700+ potential new members while sticking to a budget of $3,000. * Prepared over 120 chapter members with the tools needed to communicate and recruit new members over a five day period. * Implemented product-marketing strategies, including promotional campaigns through on-campus events and social media to an audience of 3,000+ followers.

* Partnered with account executives on NYX Cosmetics, Mary Kay, Arcona, and Dermalogica accounts. * Monitored daily media coverage on Cision, social, and TV for clients, reporting on consumer response. * Drafted monthly media reports, surveying brand-wide product launches. * Collaborated with stakeholders to operationalize events for multiple brands, hosting large-scale events for 150+ participants. * Created a media contact list for clients and an inventory sheet of NYX’s product line. * Researched competitive analysis and market data to write copy for various brands’ social media platforms.

San Francisco, California, United States

* Oversaw daily operations of the studio, ensuring smooth and efficient functioning of all activities. * Provided exceptional customer service by greeting and assisting clients, addressing inquiries, and resolving issues to ensure a positive experience. * Conducted regular inventory checks, monitored supply levels, and organized back-stock inventory.

Villanova, Pennsylvania, United States

Villanova University’s first student-run public relations firm * Oversaw a team of ten staff members on Delaware County Public Defender account and delegated tasks such as competitive analysis and developing a social media strategy.* Created strategies and implemented tactics for Delco PD social media to increase engagement.

San Francisco Bay Area

* Analyzed social media analytics and company performance to increase engagement by 170% over three months on Perfect Earth Foods’ Facebook page. * Initiated Perfect Earth and Try the World relationship to increase brand awareness and expand distribution.

San Francisco Bay Area

* Assisted with competitive website analysis and market research. * Created a social media audit of the company’s Facebook. * Completed brand research reports. * Evaluated current website features to improve website appearance.

Bachelor Of Arts - Ba, Communication, General

Major in Communication with a Concentration in public relations and advertising | Minor in Political Science

Education record

Education record