As Senior Digital Marketing Manager at Goldfish Swim School Franchising, I oversee the digital advertising campaigns, email marketing, website management, partner management, and the development and management of other digital projects.

As the Digital Marketing Manager, I grew and evolved my team to meet the needs of digital marketing for our 14 dealerships nationwide. I’ve had oversight of our paid search and social strategy, managing 1.6 million in advertising budget annually. I had the pleasure of leading a team of six professionals who specialize in social media, email marketing, SEO and website management. We developed and evolved our website through major improvements designed to keep visitors engaged while helping them… Show more As the Digital Marketing Manager, I grew and evolved my team to meet the needs of digital marketing for our 14 dealerships nationwide. I’ve had oversight of our paid search and social strategy, managing 1.6 million in advertising budget annually. I had the pleasure of leading a team of six professionals who specialize in social media, email marketing, SEO and website management. We developed and evolved our website through major improvements designed to keep visitors engaged while helping them accomplish their site session goals, whether shopping for a new RV or finding a location for service. Today the General RV website boasts on average nearly 1 million visitor sessions per month. Show less

At Amerisure, I worked to increase awareness of the Amerisure Advantage through the strategic use of digital marketing tools and social media platforms. I was able to use my background in marketing and communications to help the Company and our partner agencies effectively leverage the digital space. This includes guiding the vision, developing content and executing the development of our award-winning website.To support our partner agencies’ sales process, I proposed and now manage the… Show more At Amerisure, I worked to increase awareness of the Amerisure Advantage through the strategic use of digital marketing tools and social media platforms. I was able to use my background in marketing and communications to help the Company and our partner agencies effectively leverage the digital space. This includes guiding the vision, developing content and executing the development of our award-winning website.To support our partner agencies’ sales process, I proposed and now manage the editorial calendar and creation of 130+ articles for our company blog, Amerisure Insights. I leverage this content on LinkedIn to solidify our brand presence and elevate Amerisure’s perceived industry expertise. Within the organization, I use my critical thinking and collaboration skills while engaging with senior leadership to ensure our digital content and social media strategies align with our customer’s needs and organizational initiatives. I piloted and presented a social media personal brand development training program for new insurance producers. The training was highly regarded by senior leaders as a success. Show less

As Director of Marketing, I was responsible for the marketing strategy, direction and implementation for the association. With limited resources, I coordinated and executed the marketing campaign which garnered the highest attendance in history for the association’s annual conference. This included social media promotions, email marketing campaigns and a robust mobile event app. During the same year, through close partnership with technology partners, we launched 3 sister associations and… Show more As Director of Marketing, I was responsible for the marketing strategy, direction and implementation for the association. With limited resources, I coordinated and executed the marketing campaign which garnered the highest attendance in history for the association’s annual conference. This included social media promotions, email marketing campaigns and a robust mobile event app. During the same year, through close partnership with technology partners, we launched 3 sister associations and correlating websites. Each tailored for leadership level executives within healthcare applications, security and technology roles. Show less

When first hired into Amerisure, I led the website redesign through agency partnership and internal executive level content coordination. Then carried on to manage and lead future advancements to the website. I also developed and managed the email marketing program supporting various internal stakeholder initiatives. I saw opportunity in email marketing and scaled email distribution to our agency partners. Developing and maintaining the company intranet was also a large portion of my role. My… Show more When first hired into Amerisure, I led the website redesign through agency partnership and internal executive level content coordination. Then carried on to manage and lead future advancements to the website. I also developed and managed the email marketing program supporting various internal stakeholder initiatives. I saw opportunity in email marketing and scaled email distribution to our agency partners. Developing and maintaining the company intranet was also a large portion of my role. My team and I were continuously collaborating to keep the content fresh, informative and engaging for our internal stakeholders.Collaborated with executive level internal stakeholders and external creative resources to guide content and creative to align with company brand and strategy.Delivered Standard of Excellence 2013 Web Award winning website which generated accolades from employees as well as external partners.Developed a social media strategy supported by an original content marketing initiative that aligned their unique corporate strategy with partner agency goals. Show less

My contributions began with the creation of the logo and first website for Future Help Designs. I worked closely with the founders to develop and execute the company’s social media and event marketing strategies. As the company grew so did my responsibilities. I soon evolved their website into two customer targeted sites and migrated them into a multi-site WordPress environment. My skills and experience were constantly expanded as I created mobile app designs and graphics with internal teams… Show more My contributions began with the creation of the logo and first website for Future Help Designs. I worked closely with the founders to develop and execute the company’s social media and event marketing strategies. As the company grew so did my responsibilities. I soon evolved their website into two customer targeted sites and migrated them into a multi-site WordPress environment. My skills and experience were constantly expanded as I created mobile app designs and graphics with internal teams and external automotive partners.Designed for print, web and mobile including brochures, posters, product sheets, company websites, email newsletters and iOS apps. Show less

My early career evolved from print based to digital at Mortgage Center. Here I produced and in many cases designed print newsletters, email newsletters, brochures, posters, banners, and window graphics. I worked to refine the look of marketing collateral materials and created cohesive campaigns for affiliate credit unions. The new materials increased brand awareness and campaign adoption.I managed projects with print budgets ranging from $1,000 - $18,000 for over 80 credit unions across… Show more My early career evolved from print based to digital at Mortgage Center. Here I produced and in many cases designed print newsletters, email newsletters, brochures, posters, banners, and window graphics. I worked to refine the look of marketing collateral materials and created cohesive campaigns for affiliate credit unions. The new materials increased brand awareness and campaign adoption.I managed projects with print budgets ranging from $1,000 - $18,000 for over 80 credit unions across the state. Coordinated direct mail campaigns with thousands of recipients.As my digital skills developed, I designed and maintained several corporate websites including content creation and development using HTML and CSS. I developed a daily rate html email and distribution process, then supported our internal staff through implementation. Show less