Annabel O'Neill Email & Phone Number

Ensuring long term financial resilience and sustainable organisational growth through effective marketing, brand management, communications and deep customer engagement.

Developing and delivering the postgraduate subject MKTG90049: Marketing, Society and Sustainability. This online subject explored the role marketing, consumers and brands play in developing attitudes and action on environmental and social issues.

Development, delivery and continued optimisation of the organisational brand strategy; Leadership in marketing operations, including cross-functional segment teams; Integrated campaign strategy, design, implementation and management.

Lead end-to-end campaign strategy, design and management in order to build La Trobe’s reputation and revenue; develop integrated, multi-channel campaign executions that reach target audience segments efficiently; manage brand strategy and development; manage agency relationships and key stakeholder integration.

Manage the Arts, Social Sciences and Commerce (ASSC) College marketing and engagement function across the university; develop and manage integrated, multi–channel, go-to-market strategies that build the University’s reputation and revenue; partner with stakeholders across the University to strategically develop product management strategies aligned with.

Lead, direct and manage the Arts, Social Sciences and Commerce (ASSC) College marketing function and Regional Business Partner function across the University; development of product management and messages aligned with product priorities; identifying segments with greatest growth potential; and partnering with key stakeholders across the University to.

Development, implementation and evaluation of the marketing and recruitment function for the Faculty of Humanities and Social Sciences across La Trobe’s campus network to ensure the strategic development of the University.

Creation and implementation of strategic marketing plans; management of schools activities program; coordination of faculty profiling, recruitment activities and events; analysis and reporting on relevant market data and trends

Master Of Marketing (Mmktg)

Bachelor Of Fine Arts (Bfa)