Major travel-tech company, known globally for brands RateHawk, ZenHotels, RoundTrip, Ostrovok with 2.6 bln USD revenue in 2023 and 2.6M+ accommodation optionsUser-Generated Features Development: lead the development and enhancement of user-generated features, contributing to ongoing improvements in web and mobile conversion ratesHotel Page Content Management: manage the end-to-end merger of hotel page content from various providers, including room rates, prices, and photos, driving continuous growth in gross bookings

Analytics and Hypothesis Prioritization: built a process for operations, marketing, and supplier teams to optimize booking incident losses, significantly reducing incident ratesCollaboration with ML Team: worked with the machine learning team to develop a hotel base mapping tool, which substantially decreased the booking issue rateRoadmap and Growth Strategy: developed a roadmap and growth strategy for the department, focusing on improving user satisfaction and driving growth

Startup providing a smart recommendation system and map of places in townIn-App Search Tool Development: managed the end-to-end creation of an in-app search tool, from UX interviews to implementation, driving significant user engagement and contributing to the app's early successAnalytics and Infrastructure Development: collaborated with engineering and marketing teams to build internal analytics tools, which significantly reduced customer acquisition costsProduct Backlog Management: led the product backlog, prioritizing and testing key hypotheses that directly increased monthly active users (MAU)

Leading global FMCG company, the largest in the food and beverage sector, CIS branchMarket Analytics and Research: led market research using GFK, Hipercom, and HUB, generating insights that informed strategies to drive sales growthMarketing and Promotional Strategies: implemented promotional campaigns that increased KitKat's market penetration and expanded the brand’s reachContent Creation and PR Coordination: managed content creation and PR efforts, ensuring consistent brand messaging and achieving quarterly brand awareness goals