Anna Bencivengo Email & Phone Number

New York, New York

Merchandising Assistant for branded product including Enchanted Disney Fine Jewelry, Disney Treasures, Star Wars Fine Jewelry, and Hallmark Moments.- Assisted in developing product for both D2C and B2B retail channels- Coordinated with global factories to resolve production challenges, approve CADs, and ensure samples met aesthetic and technical standards- Worked closely with Disney licensing team to ensure the IP was accurately represented- Strategized with Sales team to develop product to meet target costs- Assisted in creating buyer presentations and product launch calendars, working closely with vendors and factories to ensure deadlines were met- Collaborated with Marketing team to develop plans for new product launches- Assisted with campaign photoshoots to ensure the jewelry looked its best- Advised Customer Service team on questions involving product specs- Wrote product descriptions for our direct-to-consumer site, StarWarsFineJewelry.com- Proofread customer-facing copy for branded materials including certificates of authenticity, lookbooks, and social media posts

New York, New York

- Supported Sr. Merchandiser in developing both generic and branded pearl jewelry — typically 8-10 collections for each market week- Worked closely with both in-house designers and outside vendors to develop salable collections from initial inspiration to approved renderings and CADs- Reviewed new samples and collaborated with product development team to make final aesthetic approvals and verify all new development met standards for manufacturability- Negotiated pricing with vendors to maximize margin and ensure cost targets were met- Analyzed customer selling reports, monitoring and expanding best-selling silhouettes to maximize sales opportunities

New York, New York

- Assisted Sr. Merchandiser in developing pearl jewelry line for market weeks and trade shows - Contributed new product inspiration for projects and prepared design boards and presentations for both internal and customer meetings- Communicated with factories in China, Hong Kong, Thailand, and Italy throughout development process, resolving any challenges and ensuring project deadlines were met- Conducted competitor research to align product design and price point and to identify opportunities in the marketplace

- Coordinated travel schedules and reservations for executive management- Assisted with preparation for meetings and special events including trade shows

New York, New York

- Supported Sales Director and Sr. Account Executive for QVC, HSN, and JTV in ensuring that the customer’s needs were met- Assisted in creating customer proposals and handling orders, returns, and sample requests- Worked with vendors to get accurate product information to complete spec sheets for customer

New York, Ny

- Assisted with visual merchandising of gold jewelry line and ensured the showroom was organized and presentable for meetings- Managed showroom inventory of more than 3,000 samples, working with sales and merchandising teams to ship pieces to and from customer meetings and trade shows - Worked with vendors to order new showroom samples as needed

New York, New York

- Answered phones, welcomed guests, and acted as a first point of contact for clients and vendors - Assisted in planning company events for as many as 150 people - Designed flyers and programs and assisted in producing the company newsletter

New York, New York

- Pitched national and local press to secure print, online, TV, and radio coverage for clients, including Broadway’s Tuck Everlasting, New York Theatre Workshop, and Ben Vereen- Arranged and coordinated interviews and photo shoots- Composed press releases and memos - Monitored and distributed press clippings to clients- Managed press lists and arranged tickets and seating for award nominators and critics- Facilitated press events and opening night activities for cast and media

East Haddam, Ct

- Drafted press releases and assembled press kits- Assisted with planning and hosting special events and photo shoots - Created design and layout for promotional materials - Organized and maintained press and photo archives- Captured behind-the-scenes photos for Goodspeed’s social media accounts

Clinton, Ct

- Received the "A Cut Above" award for excellence in customer service- Utilized a merchandise planogram from the corporate office to execute seasonal store layouts- Assisted customers in selecting and purchasing fabric and craft supplies

- Interviewed Broadway/NYC actors and wrote Q&A articles- Authored weekly “This Week in Photos” feature- Collaborated with the News Editor to draft original pieces - Updated databases