Anna Bladen

Anna Bladen Email and Phone Number

Marketing Director, Global Brands @ William Reed Ltd
Brighton, GB
Anna Bladen's Location
Brighton, England, United Kingdom, United Kingdom
Anna Bladen's Contact Details
About Anna Bladen

Passionate about sustainable agri-food, water, materials and the built environment, I am proud to work with a team dedicated to creating meaningful opportunities to network and foster innovation and investment. Our events connect key innovators and decision-makers, promoting awareness and commercial opportunity to scale essential new technologies and sustainable solutions to resolve urgent global challenges around food, water and waste.A highly motivated, creative and versatile senior marketing, communications and events professional, I have experience both in UK and UAE with market-leading B2B and consumer brands from events and summits, leisure and hospitality, to residential and corporate real estate and city master-plan developments.

Anna Bladen's Current Company Details
William Reed Ltd

William Reed Ltd

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Marketing Director, Global Brands
Brighton, GB
Website:
william-reed.com
Employees:
484
Anna Bladen Work Experience Details
  • William Reed Ltd
    Marketing Director, Global Brands
    William Reed Ltd
    Brighton, Gb
  • Rethink Events
    Marketing Director
    Rethink Events Nov 2017 - Present
    Brighton, Gb
    Bringing together the best minds in the industry, the global portfolio of Rethink summits identify and assess investment opportunities and breakthrough technology innovations across key international summit sectors of agriculture, food, water and sustainable materials. - World Agri-Tech Innovation Summit (London, San Francisco, São Paulo)- Future Food Tech (London, New York, San Francisco)- Animal AgTech (San Francisco, Amsterdam)- Indoor AgTech (New York)- Asia-Pacific Agri-Food Innovation Summit (Singapore)- World Water Tech Innovation Summit (London, Los Angeles)- Rethinking Materials Innovation & Investment Summit (London)- Blue Food Innovation Summit (London)www.rethinkevents.com
  • Clarion Events
    Senior Marketing Manager - January Furniture Show
    Clarion Events Apr 2017 - Nov 2017
    London, Gb
    The market-leading January Furniture Show's 500+ brands and exhibitors attracted over 21,000 furniture trade buyers and contract specifiers with a reported £500 million orders placed in 2017, within a UK furniture industry worth £10bn. The Manchester Furniture Show offers a further significant mid-year buying opportunity.
  • Futurebuild
    Group Marketing Manager - Ecobuild
    Futurebuild Dec 2016 - Apr 2017
    Twickenham, Gb
    Role continued with independent company Futurebuild Events after the acquisition of Ecobuild from UBM.
  • Ubm Plc
    Group Marketing Manager - Ecobuild
    Ubm Plc Dec 2015 - Dec 2016
    London, Gb
    Ecobuild is the leading UK exhibition and conference for the sustainable built environment, gathering more than 33k industry professionals each year including architects, developers and engineers, local authorities and urban planners. Multiple conference and seminar programmes host 600+ speakers covering all aspects of the built environment from sustainability to design innovation, housing, regeneration, infrastructure and energy efficiency. www.ecobuild.co.ukArchitect of the Year Awards celebrates the best architectural practices each year, with 700 ticketed guests. awards.bdonline.co.ukKey responsibilities: • Brand direction, product development, core messaging & communications across all channels to drive quality target audience and revenue• Manage key relationships and partnerships for collaboration with key industry bodies, clients, sponsors for maximum ROI• Oversee all marketing channels/production: content, direct mail, digital, social media strategy, PR• Data monitoring and reporting, lead capture and lead generation, track and nurture campaigns• Research, trends and market analysis – strategic/tactical recommendations• Budget responsibility• Management and development of event marketing team
  • I2I Events Group (Now Ascential)
    Senior Brand Manager - Pure London
    I2I Events Group (Now Ascential) Apr 2014 - Nov 2015
    i2i Events’ global portfolio includes major retail, fashion and lifestyle trade events, conferences and congresses around the world. Pure London is the UK's leading B2B fashion, footwear and accessories event, twice a year. Responsibilities:• Brand direction and product development • Campaign strategy and project management (internal and external suppliers)• Key relationship strategies for exhibitors and visitors (Ambassadors, VIPs, Media, Industry Partners, New Business, Retention)• Core communications planning and direction, digital and print content and collaterals• Data monitoring and reporting, trends and market analysis• Marketing budget responsibility
  • Meydan Group
    Marketing Manager
    Meydan Group Mar 2011 - Mar 2014
    Dubai, Ae
    Meydan's vision is to create an integrated cityscape of premium sports, leisure & entertainment, residential and commercial communities. The current brand portfolio spans high-end hotels, hospitality and F&B, sports and leisure, events, racing and equestrian, with rapid growth in commercial, real estate development and free zone activities. Primary responsibilities: Venue and event marketing, promotions, partnerships. Hospitality and F&B launches, promotions and partnerships. Cross-marketing with hotel and other divisions. Real estate/ commercial/ free zone brochures and collaterals. Corporate brochures and branding. Social/fashion/lifestyle content and activities around racing. Corporate branding and positioning re new partnerships and launches including Golf, Tennis, IMAX, Meydan Beach, Mohammed Bin Rashid City developments etc. Social media implementation. Ongoing brand guardianship across the portfolio.
  • Dubai World Trade Centre
    Marketing Manager - Gitex, Gulfood
    Dubai World Trade Centre Jul 2009 - Feb 2011
    Dubai, Ae
    DWTC is the Middle East’s most recognisable name in exhibitions. Its two flagship events GITEX Technology Week and Gulfood each host over 3,500 exhibitors, with over 1 million sq. feet of exhibition space and global media and buyer interest. It requires a multi-layer marketing plan and particular skills to juggle the diverse requirements across different industries and target audiences.Marketing manager (2010-2011) for Gulfood 2011 - increased visitor numbers +12% on the previous year and increased international country attendance. Portfolio also included: Ingredients Middle East, Sweets & Snacks Middle East, The Speciality Food Festival (new launch), ITCA Dubai (Travel Catering & Services Exhibition) and Dubai International Horse Fair. Marketing manager (2009-2010) for GITEX TECHNOLOGY WEEK. 2009 attendance increased +3% in a period when other shows worldwide were in decline due to financial crisis. ICT portfolio also included GITEX Shopper and CABSAT/Satellite MENA.Full marketing brand and campaign planning, budget, implementation, creative concept. Liaison with the sales team, conference team, key clients and media partners. Direction for creative content and design, also email/digital content to drive awareness, traffic, registrations etc. Relationships with international groups, partners, agents and trade associations.
  • Southampton Airport
    Marketing Manager
    Southampton Airport May 2008 - Feb 2009
    Southampton, Hampshire, Gb
    Southampton Airport is one of the most creative and fastest growing in the UK. In 2008 it had over 70 destinations and numerous awards for customer service, and was the smallest of BAA’s group of international airports which then included Heathrow, Gatwick, Stansted, Glasgow, Edinburgh and Aberdeen.Client liaison and joint promo with airlines and holiday operators. Passenger experience. Internal comms with staff and stakeholders, performance awards, branding, passenger magazine and newsletters. Media interaction and media on-call duties. Crisis planning and simulation. Partnerships with regional businesses and groups including the Cruise Partnership and transport operators including South West Trains from London.
  • Emap Plc
    Senior Marketing Manager - Spring Fair Birmingham
    Emap Plc Sep 1999 - May 2008
    In 2008, Spring Fair Birmingham (www.springfair.com) was the largest exhibition in the UK and one of the largest retail events in the world with 4,000 exhibitors and a diverse international audience of 73,000 visitors. I also supported as senior marketing on events including Autumn Fair Birmingham, Glee and Pure.Key responsibilities:• Develop and implement strategic, customer and market focused, measured marketing plans and integrated activity to meet the requirements of the multiple sectors that make up the event• Deliver on budget commitment (>£1million) and ensure cost effective planning and delivery• Brand Management: ensure the brand message and international profile is consistent and relevant to customer trends and profile. Represent the brand at industry events (incl. awards), within steering committees and to media.

Anna Bladen Skills

Marketing Communications Marketing Integrated Marketing Brand Management Event Management Marketing Strategy Event Planning Strategy Creative Direction Brand Development Public Relations Market Planning Email Marketing B2b Social Media Marketing Corporate Branding Internal Communications Sponsorship Direct Marketing Business Development Management Budgeting Copywriting New Business Development Marketing Management Trade Shows Agency Relationship Management Project Management Retail Partnership Marketing Concept Development Exhibition Marketing International Marketing Digital Media Corporate Communications Digital Marketing Market Analysis Budgets Lead Generation Corporate Events Direct Mail Social Networking Marketing Research Relationship Marketing Social Media Sustainability Leadership Customer Service Advertising Online Marketing

Anna Bladen Education Details

  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Marketing
  • Durham University
    Durham University
    French & Linguistics
  • Durham University
    Durham University
    French & Linguistics

Frequently Asked Questions about Anna Bladen

What company does Anna Bladen work for?

Anna Bladen works for William Reed Ltd

What is Anna Bladen's role at the current company?

Anna Bladen's current role is Marketing Director, Global Brands.

What is Anna Bladen's email address?

Anna Bladen's email address is an****@****ubm.com

What is Anna Bladen's direct phone number?

Anna Bladen's direct phone number is +4420792*****

What schools did Anna Bladen attend?

Anna Bladen attended Cim | The Chartered Institute Of Marketing, Durham University, Durham University.

What are some of Anna Bladen's interests?

Anna Bladen has interest in Socialising, Reading, Health, Children, Cooking, Travelling, Education, Environment, Camping, Music.

What skills is Anna Bladen known for?

Anna Bladen has skills like Marketing Communications, Marketing, Integrated Marketing, Brand Management, Event Management, Marketing Strategy, Event Planning, Strategy, Creative Direction, Brand Development, Public Relations, Market Planning.

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