Anna Blaylock Email & Phone Number

London Area, United Kingdom/San Francisco Bay Area

Major focuses include leading the design strategy for evolving how we think about merchandising the ever-evolving and expanding Netflix catalog of shows, movies, games and live events, as well as evaluating other potential new business opportunities.I collaborate closely with cross-functional partners, driving alignment and building strong relationships across business areas, as well as communicating data-informed visions and design rationale to key stakeholders and Executive leadership.

San Francisco Bay Area

Designing growth experiences for our 190 markets, excelling in understanding the distinctions of market maturity, cultural nuances and localization needs.Highlights include: leading the design for converting the Netflix sign up flow to responsive - eliminating the need for 2 separate flows; co-leading the redesign for Netflix's web application and art-directing and coordinating multiple photo shoots for the Non-Member Homepage.

I managed a team of outstanding Product Designers responsible for all of Audience Growth from Non-Member to Member across existing markets. My team were also the market experts in all things necessary for a successful expansion of the Netflix product in Austria, Belgium, France, Germany, Luxembourg, and Switzerland.

Lead Designer for International Market Expansion of Netflix to the UK, Ireland, Denmark, Finland, Norway, Sweden & The Netherlands. Other highlights: being the solo designer on a small nimble team running a series of price plan research and AB tests, including the initial launch of moving from one price plan to three, optimizing the Non Member Homepage and evolving our Non-Member and Member Email Messaging.

Dallas, Tx

• Leading creative development for:- All product work across web, iOS and Android- All marketing work (partnerships include MSN and Yahoo!)- All social Media Initiatives • Managing full creative team • Working closely with development teams, external agencies and Product and Marketing Managers up to VP level• Planning, allocating tasks, managing scope on projects• Presenting creative concepts to management team• Spearheading new initiatives to improve usability and consistency of the sites plus design/functionality to improve conversion metrics

Dallas, Tx

• Lead designer on team• Mentoring team members• Assisting Creative Director in managing the quality, consistency and effectiveness of all creative

Dallas, Tx

• Sole designer on the vast majority of all of Chemistry.com’s online and offline collateral• Coding emails and landing pages• Managing the quality, consistency and effectiveness of all creative including giving art direction to external agencies

London, United Kingdom

Developing online and offline collateral (banners, emails, microsites, business cards etc) for all the Match international products (15 languages, localizing where culturally appropriate)

• Designing and coding websites for small businesses from concept to completion• Template changes to the extensive Friday-Ad website and role of lead designer in the site redesign and restructure