Anna Bloom Email & Phone Number

Kirkland, Washington, United States

Vienna, Virginia, United States

Oversaw the industry statistics program working with technical consultants and association members to gather, report, and communicate sales statistics in order to understand the health of the boiler industry. Partnered with ABMA's accountants to maintain the financial health of the organization by implementing accounting best practices and minimizing A/R in preparation for year-end audits. Supported the Membership and Marketing Manager in creating marketing collateral including, ABMA Buyers Guide, AHR, and POWERGEN trade show materials. Managed communication with an advertising agency to create print deliverables within budget and schedule. Sold and placed digital ads on the company website and expiration/renewal schedules. Created and implemented social media plans using Hootsuite, executing SEO strategy, and monitoring Google analytics. Updated company website including the calendar, sponsors, and member listings as well as created pages to promote meetings and events. Maintained company database, to reflect current members, prospects, and event registrations. Supported the VP of Member Experiences in preparation for member meetings by creating the digital Guidebook, invoicing attendees, communicating with speakers and vendors, and reconciling actuals to budgets.

Wassenaar, Netherlands

Managed semester long adult education classes which included identifying potential instructors and establishing curriculum. Responsible for developing course programs so dates and times were attractive to potential students and defining aligned course schedules. Marketed the courses within the community to attract students within the existing budget. Coordinated the release of marketing materials. Managed student enrollment, fees, communication and summarized results

Broomfield County

Mastered curriculum to earn a state Gardeners Certificate a requirement for all green industry workers. Consulted and managed projects in various areas including sustainable gardening, water wise landscape design, native plants and plant diseases. Held workshops with community members, offering solutions for many landscaping problems. Assisted the County Coordinator in restructuring and revamping Broomfield County’s Earth Day events. Created messaging to encourage and educate gardeners new to Colorado.

Broomfield Colorado

Responsible for driving sales through outfitting customers and delivering excellent customer service. Engaged with customers throughout the sales floor, fitting room and at the cash wrap. Met individual sales goals and business driver goals. Built a client-based business by connecting and engaging with customers and consistently following up to bring them back into your store to shop. Maintained the store's product and visual presentation.

Broomfield Colorado

Developed the overall business strategy of client accounts/products while simultaneously managing execution of marketing activities complementing client and client product goals. Ensured client satisfaction on a product, account and project basis. Responsible for assisting clients in developing long-term business and marketing strategies and driving business development activities within assigned accounts. Participated in marketing research assessing new products and determining the positioning and content of messaging for product success. Utilized account management best practices and tools to organize and direct the account and team members. Demonstrated ability to develop marketing strategies, plans and/or programs in the B2B space.

Managed sales, production coordinated and furthered business development of client accounts. Achieved sales rate that exceeded target by over 175%. Developed strategic plans for maintaining relationships and establishing new clients. Conducted regular account reviews to ensure high customer satisfaction levels. Developed team relationships with customers to win mutually beneficial projects. Negotiated subcontractor schedules to meet delivery targets. Received company wide recognition as the Best New Sales Person in 2001.

Boulder Colorado

Responsible for project management, project estimating and sales. Managed simultaneous projects from design, through production, editing and delivery to ensure quality and resolve potential problems. Acted as the central point of contract for communicating client requests, concerns and project changes throughout the organization. Developed and oversaw project timetables for timely delivery. Maximized revenue and minimized customer attrition through consultative relationships and communication of industry standards. Managed client billing, change orders per the project terms.