Anna Madill Email & Phone Number

Portland, Oregon, Us

I am the Founder and CEO of Avenue, a B Corp and 1% for the Planet digital and social media marketing agency for purpose-driven companies. Our proprietary suite of marketing products and custom services help brands and businesses of all sizes grow sustainably and successfully. As a Certified B Corporation®, we are proud to be part of a global movement of people using business as a force for good. We believe B Corps are redefining success in business and inspiring businesses to not only be the best in the world, but to be the best for the world. The rigorous B Corp certification process is a commitment to our employees, clients and community to hold our company to the highest standard of social and environmental impact, transparency, and accountability. In my role as CEO, I am responsible for the company's vision and strategic plan, stewarding all operational and financial aspects of the business, leading sales, talent recruitment and culture, coaching and development, marketing and the delivery of exceptional work and service to our clients and partners. I founded Avenue in 2016 to help purpose-driven companies share their unique stories with the world through all avenues of digital marketing while having a meaningful and positive impact on our community and environment.Avenue has won multiple awards for our digital marketing, social media and community impact work on behalf of our clients.

Portland, Or, Us

Currently an Emeritus Board Member, I have previously served on SMART Reading's Statewide Board of Directors as Chair and on the Executive and Governance Committees providing leadership, oversight and credibility to SMART, its development programs and special committees for over seven years. Previously Vice Chair and Treasurer. During my tenure as Chair, I led a year-long Executive Director/CEO search and recruitment process for the organization alongside the Executive Committee due to the current CEO’s retirement. This work culminated in the successful hiring and onboarding of a new Executive Director/CEO. Simultaneously, I also provided oversight and guidance during SMART Reading’s merger with the Children’s Book Bank.Prior to joining the Statewide Board of Directors, I helped create the strategic vision and built the foundation of SMART Reading’s Associate Board over the course of four and a half years, three of which were serving as the Board Chair and Membership Co-Chair. During that time, helped to recruit board members from some of Oregon’s top companies and organizations and guided our annual signature fundraising event to a 145% year-over-year increase in revenue.

Portland, Oregon, Us

Currently serve as a Board Member and as the Chair for B Local PDX. B Local PDX is a group of Certified B Corporations from Oregon & Southwest Washington working to foster and deepen connections among organizations in our region who share our purpose and passion for using business as a force for good.

Alexandria, Va, Us

Currently serve as a Board Member and Accelerator Co-Chair for the Portland Chapter of Entrepreneurs’ Organization (EO). As Portland’s most influential business network, EO Portland is run by entrepreneurs for entrepreneurs. Connecting, supporting, and inspiring one another across the globe, EO’s community spans 16,000+ business owners in 213 chapters across 60+ countries. Our region is also home to chapters in Vancouver BC, Seattle, Denver, Sacramento, San Francisco, Phoenix, and Los Angeles.Prior to joining the EO Portland Board, I served as Membership Chair for the EO Accelerator program, where I met and connected with entrepreneurs and owners of growth-minded companies with annual revenues between $250k and $1M who are looking for a peer-to-peer network and educational curriculum to grow and scale their business. Responsible for recruiting, interviewing and increasing new members to the program. Avenue is a proud EO Accelerator program graduate.

Fast Company Executive Board is an invitation-only professional organization of leaders who are defining the future of business.

Portland, Or, Us

Current Advisory Board Member and past Board Director, President and Secretary responsible for elevating Portland’s digital marketing profile and community. In addition to growing our network of digital marketers, business owners, agency executives, managers, and entrepreneurs, SEMpdx supports nonprofits via our Charity of Choice program and hosts an annual digital marketing conference.SEMpdx was one of the first nonprofits established in the United States to support the digital marketing community. Since 2006, SEMpdx has been supporting digital marketers and bringing talent together to collaborate and share ideas. Our goal: to put digital marketing on the map for Portland — and Portland on the map for digital marketing.

New York, Ny, Us

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them.

Portland, Oregon, Us

Nominations Chair and Board Member responsible for recruiting, interviewing and nominating new board members for the organization.Business for a Better Portland (BBPDX) members care deeply about the communities in which we live and work. Together we make a positive difference in the city we love by supporting equitable access to capital, safe and efficient transportation and affordable housing. Our goal is to ensure Portland is an equitable city where prosperity can be shared by all.

Portland, Or, Us

Co-chair of the Reputation Recovery & Rebranding Action Table for City of Portland focused on telling Portland's story by conducting public opinion research and supporting creative and innovative marketing strategies. This action table convenes over 80+ community members and is led by communications leaders from public and private organizations located across the the city.

Portland, Oregon, Us

Agile Thinking. Purposeful Design. Opus Creative is an integrated marketing agency that provides creative solutions for digital, physical, event, and retail programs. From multi-channel campaigns to story-driven videos to design that enhances a brand’s unique personality, Opus creates experiences and advocacy that connects brands with their customers.

Portland, Or, Us

CMD is a creative agency with 4 U.S. offices and $46M in annual billings that builds experiences to empower clients' business, boost their brands and spur measurable success. Provided strategic account leadership, oversight and support in managing and growing Intel’s channel and partner marketing programs.

Portland, Or, Us

EXECUTIVE TEAM & AGENCY MANAGEMENT: Was responsible for the daily delivery of Anvil’s mission and vision as part of the Executive Team through exceptional client service and results. Supported agency hiring, partnering with the Vice President to ensure hiring decisions were executed based on agency growth projections and team needs.TEAM MANAGEMENT & GROWTH: Was responsible for performance coaching of the account team to provide world-class work, customer service and representation of the agency to clients, partners and peers. SALES & MARKETING: Spoke on behalf of Anvil at industry conferences and events to build agency credibility and awareness. Actively supported sales and business development efforts, nurturing select prospects through the lead and proposal cycle to secure new business for the agency. Worked with the President to execute select marketing efforts to build awareness for the agency, including publishing the monthly newsletter, email marketing and producing Anvil’s Lunch & Learn seminar series.CLIENT SERVICE & RETENTION: Oversaw all agency client relationships (across 70 clients), responsible for maximizing client retention, agency growth through strategic account development, timely service delivery, outcomes and client delight through management and leadership of the account team. Achieved net 25% and net 41% revenue growth through sales across all clients in 2014 and 2015, totaling over $1.1 million in incremental revenue for the agency and resulting in 100+ new client accounts and projects.ACCOUNT & PROJECT MANAGEMENT: Built, managed and streamlined team operations and agency capacity utilization and resource planning to ensure efficacy in service delivery across 200+ projects, 70 clients and 10 account team members based on their skillset and personality insights. Ensured accurate time entry and project execution for all team members through detailed process management and exceptional attention to detail.

Portland, Or, Us

ACCOUNT, PROJECT & TEAM MANAGEMENT: Responsibilities as Director of Account Services at Formic spanned similar responsibilities as the same role at Anvil (Formic's sister-agency), inclusive of client service, retention, account growth, timely service delivery, project management, team management and sales and marketing efforts.CLIENT SERVICE & RETENTION: Grew clients through strategic account management to over $500,000 in incremental revenue for the agency, resulting in 100+ new clients and projects in three years as an Account Executive, Senior Account Executive and Director of Account Services. CLIENT SERVICE & RETENTION: Directly managed 25+ client relationships, inclusive of planning and executing digital marketing campaigns across the agencies core services (SEO, PPC and social media), while responsible for retaining and growing client accounts through customer service and the delivery of results. DIGITAL MARKETING EXPERT: Built expertise from the ground up in all digital marketing channels, including SEO, paid media, social media, analytics and campaign development to drive measurable results for all clients.Promoted three times in five years from SEM Specialist (2008-2009) to Account Executive (2009-2011) to Senior Account Executive (2011-2012) and finally to Director of Account Services in 2012.

Salt Lake City, Utah, Us

MEDIA PLANNING STRATEGY: Developed, negotiated and implemented television, radio, print and outdoor media buys, and lead the execution of campaign plans, media plan forecasts and recommendations to target and deliver measurable client results. MEDIA PLANNING EXECUTION: Took ownership of campaign results, reviewed the effectiveness of ongoing media buys against client goals for proactive media plan refinements and recommendations. Evaluated and tested new sources within media channels to present new opportunities for agency clients. MEDIA VENDOR RELATIONS: Maintained valuable relationships with media representatives from 200+ media outlets across the United States.BUDGET MANAGEMENT: Managed invoicing of client budgets associated with media buys of $100,000 or more.

PR, MARKETING & COMMUNICATIONS EXECUTION: Developed press releases and promotional materials for notable events, company accomplishments, products, services and the community partnership with Children’s Miracle Network, increasing awareness of the credit union by 10%. FINANCIAL SERVICES ACCOUNT DEVELOPMENT: Headed the development of a new Youth Savings Club for the credit union, generating 200 new accounts. EMAIL MARKETING: Responsible for creating and sending out a weekly, online newsletter to staff of 20+ employees. BUDGET MANAGEMENT: Accountable for monitoring and maintaining annual marketing budgets and monthly product tracking data.

Spokane, Wa, Us

TEAM MANAGEMENT & GROWTH: Promoted from Annual Fund Caller to University Relations Intern in September 2005 and was in charge of the leadership and supervision of 20 student callers representing Gonzaga University via alumni relations. FUNDRAISING & DEVLEOPMENT STRATEGY: Collaborated with peers to motivate, strategize and meet an annual fundraising goal of $325,000. FUNDRAISING & DEVLEOPMENT EXECUTION: Exceeded the previous year’s goal of $275,000 by $15,000 in alumni donations, and was recognized as the caller to receive highest amount of donations in both semesters with $27,000 in funds raised. EVENT MARKETING & PLANNING: Also served as Gonzaga’s Activities Manager to plan, organize and present New Student Orientation 2005 “We Are Gonzaga” for over 1,000 incoming freshman, executing all activities, fundraising efforts, and managing over 100 volunteers.

Bachelor Of Arts, Public Relations

Education record