Anna Bodi Email & Phone Number

Lausanne Area, Switzerland

I am responsible for developing and implementing global strategic communications campaigns and initiatives, including message development, to increase awareness and inspire dialogue about smoke-free products that are better alternatives for adult smokers than continued smoking. As part of this, I closely collaborate with the internal content studio to ensure consistent delivery of key messages and that market needs and expectations are reflected in content planning and development. To ensure… Show more I am responsible for developing and implementing global strategic communications campaigns and initiatives, including message development, to increase awareness and inspire dialogue about smoke-free products that are better alternatives for adult smokers than continued smoking. As part of this, I closely collaborate with the internal content studio to ensure consistent delivery of key messages and that market needs and expectations are reflected in content planning and development. To ensure successful delivery, I support market communications teams across all continents in planning and implementation of global campaigns and initiatives.• Consumer communications• Corporate communications• Message development• Strategic planning• Working in cross-functional teams• Managing external agencies Show less

I was responsible for content and collateral planning and creation for digital campaigns, events and media outreach activities for global audiences. This included content creation answering the needs and interests of target audiences based on personas and buyer’s journey, ensuring the consistent communication of key messages and brand compliance for one of the most valuable global brands, and the management of external agencies.• Content strategy and content creation• Content… Show more I was responsible for content and collateral planning and creation for digital campaigns, events and media outreach activities for global audiences. This included content creation answering the needs and interests of target audiences based on personas and buyer’s journey, ensuring the consistent communication of key messages and brand compliance for one of the most valuable global brands, and the management of external agencies.• Content strategy and content creation• Content related campaign planning• Messaging consistency• Brand compliance• Managing external agencies• Working in virtual teams in a matrix organizationNokia is a global leader in the technologies that connect people and things. With state-of-the-art software, hardware and services for any type of network, Nokia is uniquely positioned to help communication service providers, governments and large enterprises deliver on the promise of 5G, the Cloud and the Internet of Things. Show less

Budapest, Hungary

As a communications consultant and client team leader, I developed and implemented corporate and consumer communication strategies for high-profile, international lifestyle and technology brands in Europe and the Middle East. This included developing and executing communication strategies, building and fostering media relations, PR campaign planning, content development, and media event management.Sectors and clients: • FMCG: Nespresso, Häagen-Dazs, Durex (Reckitt Benckiser)… Show more As a communications consultant and client team leader, I developed and implemented corporate and consumer communication strategies for high-profile, international lifestyle and technology brands in Europe and the Middle East. This included developing and executing communication strategies, building and fostering media relations, PR campaign planning, content development, and media event management.Sectors and clients: • FMCG: Nespresso, Häagen-Dazs, Durex (Reckitt Benckiser), Tork• Travel & Tourism: Wizz Air, Tourism Boards• IT & Technology: Morgan Stanley Technology Center, Eaton, Honeywell, ISD Dunaferr, Prinzhorn Holding• Automotive: Goodyear-Dunlop Tires, Federal Mogul MotorpartsResponsibilities:• Developing and implementing corporate and consumer communications strategies delivering on business goals• Message creation, consistent communication of key messages• PR campaign planning and execution• Content planning and development• Measuring and reporting results, identifying best practices• Building and fostering strong media relations• Serving as first point of contact for media inquiries, including during crisis/issues management• Providing communications consultancy working with matrix organizations and senior stakeholders• Content related social media planning and management (Facebook, Instagram, blogs)Activities: • Consumer communications• Corporate communications• Content planning and content development• Crisis communications• Media relations• Event management• Account management, program management, project management Weber Shandwick, part of the Interpublic Group (IPG), is a multiple award winning global communications and engagement agency specialized in consumer marketing, corporate reputation, technology and financial communication, with a network extending to 127 cities in 81 countries. Show less

Brussels Area, Belgium

I supported the very first European Citizens' Initiative. Fraternité 2020 aimed to enhance and protect EU exchange programs such as Erasmus or the European Voluntary Service to contribute to a united Europe based on solidarity among citizens.

Budapest, Hungary

I participated in the market launch of Farmec’s Gerovital skincare product line in Hungary that involved marketing communications, content development, social media management, media relations and event management. I contributed to the introduction of the Boscolo hotel brand in the local market and built the digital presence of a private clinic and family planning center.Sectors and clients:• Travel / tourism: Boscolo Hotels• FMCG: Farmec, Rossmann, Tetesept, Merz•… Show more I participated in the market launch of Farmec’s Gerovital skincare product line in Hungary that involved marketing communications, content development, social media management, media relations and event management. I contributed to the introduction of the Boscolo hotel brand in the local market and built the digital presence of a private clinic and family planning center.Sectors and clients:• Travel / tourism: Boscolo Hotels• FMCG: Farmec, Rossmann, Tetesept, Merz• Healthcare: IGDC Private Clinic and Genetic Diagnostic Centre• IT: ESET Nod32 AntivirusFocus: • Marketing communications• Content development• Event management• Social media management• Media relations Show less

Budapest, Hungary

Master'S Degree, International Relations

Activities and Societies: Negotiation techniques training; Diplomatic protocol Specialization: Diplomacy Thesis: Challenges.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: Assertive communication training; Public speaking; Creative writing Specialization: Public Relations Thesis.