Anna-Bogdana Shchurko Email & Phone Number

Yerevan, Am

Sola — DTC beauty-brand powered by women community. Main product — tactile body care cosmetics.We use data driven approach to products development, marketing and distribution.

Moscow

Newbeautybox.ru is a new way of engaging beauty lovers with beauty brands – direct, targeted and highly effective. Integrated digital marketing and direct sales platform enables brands to promote their products, organize sampling, educate customers and gain socially valuable feedback from influencers – all in one place.We connect brands with 1500+ Instagram opinion leaders that create reviews about the beautybox products and promote them within their audience. Also we promote brands on our own and media partner’s (like Cosmopolitan Russia, Ozon, Yandex.Market) social media channels

Yandex.Health – the biggest telehealth service provider in Russia, which includes mobile & webplatforms, solutions for doctors and patients, available 24/7/36. Building from scratch & leading marketing department with 7-members team, agencies and contractors.• Building & implementing marketing communication strategy not just for the new project, but for the new product category. Yandex.Health is pioneering telehealth category in Russia, creating demand and supply at the same time.• Gathering and managing marketing team, starting from recruitment to supervising and motivation support.• Building relationship with partners and contractors• Owning marketing budget & plans, responsible for KPI achievement – CAC, # of orders, ROI, brand recognition• Managing communications, media and PR outreach• Being responsible for organisation of the biggest digital health conference in Russia (YAC - digital health track in 2017). Promotion, agenda management, speakers and community management, product integration, partnerships organization, including foreign partners. 600+ attendees and successful product launch as a result.• Analysing marketing initiatives and measuring ROI.

Moscow, Russian Federation

Doconcall.ru – first vertically integrated marketplace in russian healthcare industry.Managed marketing and communications functions, supervising marketing budget, plans and 10-member team.• Developed communication strategy, including brand vision and main messages for DOC brand. Based on the strategy, developed SMM strategy, SMM guide for doctors and guidelines for marketing materials. Conducted competetive research on communications in healthcare industry.• Provided 10 times growth in orders while keeping lowest CAC & CPO level with 10% less budget spent. Designed annual marketing plan (including monthly budget, resources, KPI and objectives) to achieve DOC goals. Supervised performance and SEO agencies work. Launched display ads campaigns, SMM ads campaigns. • Project management: lead full website www.doconcall.ru relaunch which increased orders CR% 2 times. Managed directly designers, editors and coordinated development & testing teams to garantee safe launch just in time. • Provided stable growth in SMM and highest engagement rate in healthcare industry. Produced viral content, first in healthcare launched telegram stickers telegram.me/addstickers/Doconcall• First in Russian healthcare industry launched native advertising in secret opinion leaders communities. Garanteed 4,5 times search interest growth to DOC (based on Wordstat). • Launched regular product emails with open rate 50-70%.• Produced promo materials – leaflets with useful infromation about personal health.• Coordinated mobile app laucn, product launches. • Prepared scripts for call-center together with operations department.

Ffirst mobile city guide (Russia) based on Big Data, Machine learning and CV- Product concept development- Coordinating product launch activities - including performance at public launch at Yandex YAC/m conference on marketing, PR support, promo materials development,online ad campaigns- Coordinating work with partners (internal and external)- Communication strategy

Information cooking specialist:1) Know how to choose the right ingredients (desk research & field research: case studies, trend research, consumer studies, focus groups)2) ... and how to treat them properly (knowledge of strategic specialist toolbox, strong scientific background, understanding of business goals&objectives)3) ...so to get the best of them (responsible for the strategic outcome for one of the main agency clients: communication strategy & brand platform development, competitive research, product launch strategy buildup, strategic support for creative work)4)... and serve the dish so to make everyone excited! (presentation preparation - confident with working with "ones to read" and with "ones actually to present", presenting both at brand team meetings and workshops with up to 30 participants)Key achievement: - Growth in less than a year from assisting in strategic planning business unit to actually initiating & leading own projects with aim to provide clients new level of expertise and increase revenue- Provided strategic support for the global Leo Burnett pitch resulting in winning new international business

Assisting on driving the internal communications project (online&offline) with the aim to drive Digital Intelligence for company employees and clients - http://bbdoblog.ru/tag/digital-lab/- Preparing articles on digital technologies and their applicability in advertising (case studies, technologies overviews, interviews)- Preparing client workshop on Digital cases- Initiating additional projects with the same value

Reading lectures & running seminars for students of 9-11 grade:2010-2011 - Открывашка (Russian city Branding)2011-2012 - Need for Speech (Preparationf for Russian English State exam)2012-2011 - Сафари - (Basics of PR & advertising)

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Economics