Anna Bondarenko Email and Phone Number
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Accomplished and passionate digital marketing and technology leader with over 15 years of experience across diverse industries. Currently dedicated to supporting L'Oréal ANZ D2C and D2E brands in effectively managing MarTech, optimising website consumer experience, implementing CRO strategies, driving usage and adoption Beauty Tech services, and leveraging tagging & analytics for actionable insights.
L'Oréal
View- Website:
- loreal.com
- Employees:
- 88577
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Head Of Consumer Care And Digital PlatformsL'OréalMelbourne, Vic, Au -
Head Of Digital Platforms & ServicesL'Oréal Jan 2024 - PresentMelbourne, Victoria, AustraliaAs the Head of Digital at L'Oréal ANZ, my mission is to create value, drive innovation & business impact for the company's D2C and D2E brands through Platforms & Services ecosystem. My scope includes management of the website Tech Stack, creation and implementation of CRO & Personalisation strategies and roadmaps, continuous improvement of Website Consumer Experience, discoverability and adoption of AI & ML driven Beauty Tech Services and leveraging Tagging & Analytics. I utilise cutting-edge marketing technologies and innovative strategies to deliver personalised experiences, improve website performance, increase revenue, conversion rate and average order value (AOV), enhance the experience of our consumers with technology, and ensure accurate data collection and analysis. By staying at the forefront of digital trends and collaborating with L’Oreal ANZ divisions, regional and global offices, I contribute to L'Oréal's success in the digital landscape, driving customer satisfaction and achieving business objectives. -
Platforms & Services Senior ManagerL'Oréal Nov 2022 - Dec 2023Melbourne, Victoria, Australia -
Senior Ecommerce Manager - Kiehl’SL'Oréal Oct 2021 - Oct 2022Melbourne, Victoria, Australia -
Ecommerce Manager - Kiehl'SL'Oréal Mar 2020 - Dec 2021 -
Ecommerce Manager - Giorgio ArmaniL'Oréal Jul 2019 - Feb 2020 -
Digital Marketing Specialist - Performance Media & SeoDavid Jones Apr 2018 - Jul 2019Melbourne, Australia- Manage current and future season marketing budgets and deliver on target revenue and performance KPIs- Build and manage campaign and promotional calendar - Plan and execute Digital Marketing campaigns in performance channels (SEM, Social, Affiliates)- Manage relationships with external suppliers, agencies and media networks - Drive and implement creative solutions and new initiatives to deliver on business objectives- Perform analysis to inform digital innovation and growth opportunities- Manage SEO -
Digital Marketing Specialist - EcommerceBed Bath N' Table Nov 2016 - Apr 2018Melbourne, Australia- Drive website traffic and improve conversion rate using appropriate technology platforms, marketing channels and communication techniques- Manage major e-commerce projects such as website re-platform, upgrades & integrations- Build and manage campaign and promotional calendar- Plan and execute Digital Marketing campaigns across Email, Social, Affiliates and SEM- Manage and oversee the content creation, copywriting and creative briefing- Conversion rate optimisation (CRO) initiatives and User Experience testing
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Brand Marketing Manager - Camelbak© AustraliaSea To Summit Mar 2013 - Jul 2016Sydney, Australia- Develop and execute brand marketing strategy and the annual marketing plan - Manage current and future season marketing budgets and deliver on target revenue- Manage product ranges for different verticals, forecast demand, negotiate prices and manage purchasing from manufacturers - Manage traditional (Print, Direct Mail, PR, Sponsorships, Events and Trade Shows) and Digital Marketing channels (E-Commerce, Social Media, SEM, Email)- Partner with internal and external stakeholders and develop strategies that create synergies across both B2B and B2C channels- Build and maintain strong relationships with key national accounts (David Jones, Rebel Sport & other) by ensuring timely and successful delivery of solutions according to business and customer needs -
Strategic PlannerGroupon Australia Oct 2011 - Feb 2013Sydney- Plan and execute Digital Marketing campaigns across Email channel- Identify new business opportunities on Salesforce CRM and determine new products- Recognise patterns, deal types and deal structures that achieve better conversion rates and drive Email campaign performance - Prioritised, planned and scheduled correct balance of offers to best optimise email newsletter deliveries, to reach segmented and targeted audiences and reach GP targets- Reviewed the product pipelines and schedules to ensure planned deals meet requirements around price point, targeting, category and category spacing -
Project ManagerGroupon Uk & Ie Jul 2010 - Oct 2011London, United KingdomProject ManagerRecruited to enhance performance of the CEO & Senior Management team by providing information management and marketing support; project management of sales, marketing and operational projects.Key Accomplishments:• Created and implemented B2B marketing materials, analytical reports and presentations.• Effectively assisted managing a sales team of 20 people.• Delivered new partner credit checks and analysis, sales performance statistics and research. -
Administrative AssistantThe Blackstone Group Jan 2009 - Jul 2010London, United KingdomBlackstone is a premier global investment and advisory firm that strives to provide solutions that create lasting value for our investors, the companies in which we invest and society at large. The firm was founded in 1985 with a modest balance sheet of $400,000 but with a wealth of entrepreneurial ideas about creating a world-class investment and advisory business built on a foundation of uncompromising commitment to excellence. -
Administrative Manager And Personal AssistantRothschild Jun 2006 - Oct 2008Moscow, Russian FederationRothschild is an independent and family-controlled global financial advisory group which has been at the centre of the world’s financial markets for more than 200 years. Rothschild provides strategic, M&A, wealth management and fundraising advice and services to governments, companies and individuals worldwide.
Anna Bondarenko Skills
Anna Bondarenko Education Details
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Digital Marketing -
Financial University Under The Government Of The Russian FederationLaw
Frequently Asked Questions about Anna Bondarenko
What company does Anna Bondarenko work for?
Anna Bondarenko works for L'oréal
What is Anna Bondarenko's role at the current company?
Anna Bondarenko's current role is Head of Consumer Care and Digital Platforms.
What is Anna Bondarenko's email address?
Anna Bondarenko's email address is an****@****.com.au
What is Anna Bondarenko's direct phone number?
Anna Bondarenko's direct phone number is +613888*****
What schools did Anna Bondarenko attend?
Anna Bondarenko attended Chartered Institute Of Marketing, Financial University Under The Government Of The Russian Federation.
What skills is Anna Bondarenko known for?
Anna Bondarenko has skills like Event Management, Microsoft Office, Excel, Customer Relations, Market Research, Photoshop, Powerpoint, Strategic Planning, Microsoft Excel, Customer Service, Time Management, Analysis.
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Anna Bondarenko
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