Anna Booth Email & Phone Number

As a Marketing Account Director for ICF’s Energy Group, Anna combines more than two decades in the energy and utility industries with an accomplished career in customer engagement, behavioral sciences, program operations, community and stakeholder outreach, not-for-profit management, as well as media and public relations. She brings direct experience in utility energy efficiency and demand response program development and implementation, specifically targeted to drive customer engagement and behavior change. Anna also led the creation of the branding and customer engagement platforms for the first regional, multistate/multicity municipal energy efficiency program in the country.CORE CAPABILITIES: Energy Efficiency/Renewables Industry Specialization • Building Management Systems/Smart Grid • Behavioral Science & Consumer Based Social Marketing Expertise • Customer Acquisition, Engagement, and Retention Program Design • Competitive Program Analysis and Positioning • Trade Show/Event Planning, Coordination, and Implementation • Web Design and Collateral Campaign Management • Technical Writing/Editing • Press and Media Management: Company Spokesperson, Press Releases, Trade Journal Ad and Article Placement, Local Media Coordination • Experience in not-for-profit, public, and private sector companies.Specialties: • Energy Efficiency Program Design and Customer Engagement Strategies • Quality Control Program Design and Implementation• Consumer Based Social Marketing • Competitive Program Analysis and Positioning • Strategic Planning to Meet Operational Objectives• Emerging Consumer Trends & Product Prioritization• Trade Show/Event Planning, Coordination • Web Design and Collateral Campaign Creation and Coordination

Listed skills include Program Management, Marketing Strategy, Marketing, Strategic Partnerships, and 38 others.