Anna Booth

Anna Booth Email and Phone Number

Director, Product Growth Marketing @ ICF
Atlanta, GA, US
About Anna Booth

As a Marketing Account Director for ICF’s Energy Group, Anna combines more than two decades in the energy and utility industries with an accomplished career in customer engagement, behavioral sciences, program operations, community and stakeholder outreach, not-for-profit management, as well as media and public relations. She brings direct experience in utility energy efficiency and demand response program development and implementation, specifically targeted to drive customer engagement and behavior change. Anna also led the creation of the branding and customer engagement platforms for the first regional, multistate/multicity municipal energy efficiency program in the country.CORE CAPABILITIES: Energy Efficiency/Renewables Industry Specialization • Building Management Systems/Smart Grid • Behavioral Science & Consumer Based Social Marketing Expertise • Customer Acquisition, Engagement, and Retention Program Design • Competitive Program Analysis and Positioning • Trade Show/Event Planning, Coordination, and Implementation • Web Design and Collateral Campaign Management • Technical Writing/Editing • Press and Media Management: Company Spokesperson, Press Releases, Trade Journal Ad and Article Placement, Local Media Coordination • Experience in not-for-profit, public, and private sector companies.Specialties: • Energy Efficiency Program Design and Customer Engagement Strategies • Quality Control Program Design and Implementation• Consumer Based Social Marketing • Competitive Program Analysis and Positioning • Strategic Planning to Meet Operational Objectives• Emerging Consumer Trends & Product Prioritization• Trade Show/Event Planning, Coordination • Web Design and Collateral Campaign Creation and Coordination

Anna Booth's Current Company Details
ICF

Icf

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Director, Product Growth Marketing
Atlanta, GA, US
Website:
icfi.com
Employees:
10762
Anna Booth Work Experience Details
  • Icf
    Director, Product Growth Marketing
    Icf
    Atlanta, Ga, Us
  • Icf Next
    Director, Strategic Communications And Marketing
    Icf Next
    Atlanta, Ga, Us
  • Icf Next
    Director, Strategic Communications & Marketing
    Icf Next Sep 2021 - Present
  • Icf
    Marketing Account Director, Energy Group
    Icf Mar 2019 - Present
    Greater Atlanta Area
  • Icf International
    Senior Manager, Strategic Communications & Marketing
    Icf International May 2015 - Mar 2019
    3 Corporate Blvd Ne #370 Atlanta, Ga 30329
  • Sterling Planet
    Director, Green Programs
    Sterling Planet Feb 2015 - May 2015
  • Goodcents
    Director, Program Support
    Goodcents Jul 2014 - Nov 2014
    Greater Atlanta Area
    In her role as director of Program Support, Ms. Booth has merged her knowledge of demand respond and energy efficiency programs with her drive for performance, as well as her experience creating and managing content to support the GoodCents Quality Control Program. Ms. Booth successfully managed the following business segments:Quality Assurance Program: Co-authored a QA program to create business processes that foster an environment of root cause analysis, corrective action plans, and regular QA reporting to ensure Quality is reflected, represented, and demonstrated in every action. Standardization: responsible for analyzing all documentation related to every program and standardizing the program delivery model, to ensure 100% delivery of contractual, verbal, and communicated obligations and commitments. Having established service delivery standards allows programs to be measured and analyzed on a consistent basis for compliance and quality. Error Management: Ms. Booth’s approach to error management is influenced by the Lean Six Sigma quality assurance methodology. Lean Six Sigma is a business improvement practice that sets objectives, collects data, and analyzes results in an effort to identify and reduce defects in products and services. This is a process to monitor, regulate, optimize, and stabilize business performance. This approach also implements a process to identify defects, pinpoint causes, and execute correction plans. KPIs, Scorecards, and QC Metrics are developed to analyze the progress of the QA Plan. Training, corrective action plans, and individualized as well as team coaching represent the tools deployed to reduce errors and eliminate deficiencies.
  • Goodcents
    Marketing Manager
    Goodcents Apr 2011 - Jul 2014
    Atlanta, Ga
    Ms. Booth managed the design and implementation of customer marketing and engagement programs for utility clients. Ms. Booth is also responsible for the development of the initial marketing and engagement plan for the largest statewide energy efficiency program in the country, integrating 5 EE programs across 6 IOUs and municipal power providers. • Community Outreach & Enrichment Program: Developed a unique community enrichment program for a statewide, multi-utility program with the community outreach and enrichment channel having the greatest success. In years 2012-2013, the channel produced:o 1,200 participating organizationso 53,700 customer enrollmentso Over 40,000 Home Energy Assessments Completedo Over $1.3 Million invested back into local charities and not-for-profit organizations• Trade Ally Networks: Developed a Trade Ally Network program for a gas utility client that has produced successful results over the past three years for a program that was a legacy program being considered for cancellation in 2011. The TA program design by Ms. Booth has produced the following results: o 110 participating Trade Allieso Almost 15,000 customers successfully enrolled in EE program since September 2011o Over 12,000 Home Energy Assessments Completed o Two-time award winner of the EPA Energy Star® Award For Excellence In Energy Efficiency Program Deliveryo Over $3.4 Million paid out in efficiency rebates to over 6,000 homeownerso More than $30 Million invested back into local economy• Neighborhood Canvassing: Developed and piloted an extremely successful neighborhood canvassing program for a major electricity IOU with a legacy DR program. The neighborhood canvassing program produced the following results:o Over 8,000 customer enrollments during the 7 month pilot periodo Over 6,500 installed DR devices (thermostats and LCDs)
  • Southeast Energy Efficiency Alliance
    Director Of Marketing And Communications
    Southeast Energy Efficiency Alliance May 2010 - Apr 2011
    Atlanta, Ga
  • Breezeplay, Llc
    Vp Of Marketing
    Breezeplay, Llc May 2002 - May 2010
  • Ga Water & Pollution Control Association
    Member Services Director & Publications Coordinator
    Ga Water & Pollution Control Association Jan 1998 - Apr 2003
  • Wiedeman & Singleton Engineers
    Marketing Director
    Wiedeman & Singleton Engineers Jan 1995 - Dec 1997

Anna Booth Skills

Program Management Marketing Strategy Marketing Strategic Partnerships Project Planning Management Strategic Planning Leadership Project Management Marketing Communications Budgets Energy Efficiency Public Relations Budgeting Energy New Business Development Analysis Negotiation Social Media Marketing Strategy Renewable Energy Business Development Process Improvement Business Process Improvement Fundraising Crm Marketing Research Advertising Account Management Sales Training Customer Relationship Management Program Engagement Business Strategy Contract Negotiation Sustainability Strategic Communications Customer Service Public Speaking Planning Energy Management Policy

Anna Booth Education Details

Frequently Asked Questions about Anna Booth

What company does Anna Booth work for?

Anna Booth works for Icf

What is Anna Booth's role at the current company?

Anna Booth's current role is Director, Product Growth Marketing.

What is Anna Booth's email address?

Anna Booth's email address is an****@****cfi.com

What is Anna Booth's direct phone number?

Anna Booth's direct phone number is +177085*****

What schools did Anna Booth attend?

Anna Booth attended Catawba College, Brevard College, Brevard College.

What are some of Anna Booth's interests?

Anna Booth has interest in Kids, Cooking, Exercise, Gardening, Outdoors, Collecting Antiques, Electronics, Home Improvement, Dogs, Reading.

What skills is Anna Booth known for?

Anna Booth has skills like Program Management, Marketing Strategy, Marketing, Strategic Partnerships, Project Planning, Management, Strategic Planning, Leadership, Project Management, Marketing Communications, Budgets, Energy Efficiency.

Who are Anna Booth's colleagues?

Anna Booth's colleagues are Richard Judson, Annette Dieker, Rinku Haldar, Maya B., Kate Giberson, Vinayagam Daisy, Megan West.

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