Anna Brice Email & Phone Number

Scottsdale, Az

Provide full Marketing Services to meet the needs of multiple organizations. Services include: - Customer and channel loyalty programs- Event & meeting planning- Public relations and SEO services- Sales & channel optimization programs- Multi-channel marketing campaign design & development - Branding- Go-to-market planning- Literature design & production - Project management Launched TechScholar.com training program for Corporate Express/Staples Technology Solutions. Responsible for all aspects of the creation and maintenance of the Product Training Modules contained in the program.

Phoenix, Arizona Area

Responsible for the programming schedule, topics, venues and speakers for all Special Interest Group event, working closing with each Group Chair.Professional Development for AMA membership is a key goal and initiative for the AMA Phoenix Chapter. Our organization continuously strives to provide exceptional education for marketing and business professionals, both AMA members and non-members, through our Special Interest Groups seminars. Through our collaborative relationships with forward-thinking leaders in the Phoenix Metro area and nationwide, we have been able to provide an exciting, worthwhile learning experience that motivates seminar attendees to excel in their professional field and want to learn more. The purpose of these seminars is to provide a valuable education experience with current and relevant topics related to marketing and a venue to meet and network with other Valley professionals.

Phoenix, Arizona Area

Scottsdale, Az

The Marketing Director manages the entire marketing function at CyberSponse. - Direct the company’s marketing strategy.- Supervise and participate in writing of content.- Oversee Website revisions, maintenance and creation of new sight.- Manage corporate communications initiatives, both internal and external.- Manage company’s brand development and brand identity.- Design and produce marketing collateral materials.- Manage outsource vendors.

Hosting/Server/Traffic Analytic/SSL/Email Products Grow the business units for the $120M and $16M Hosting/SSL and Email product lines. Major responsibilities include strategic market and tactical planning to support new product launches and existing product updates, acquire new and maintain the current growing product line through new business development and drive development to create innovative and competitive product line features and enhancements.- Owned all key metrics and marketing initiatives that produced growth and maintenance in each product lines and corresponding market share. Year-over-year growth for Hosting/SSL product line was 26%-111% and Email product line was 22%-251%. - Accountable for the pricing and profitability of each product line.- Increased the market share 10% for the SSL product line.- Managed communication of marketing information for the respective product lines and worked with marketing managers to direct product marketing activities, promotions and offers through all sales channels to include web site, email, advertising, direct mail and call center.- Drove product feature and enhancement recommendations for the corresponding product line development teams as a result of extensive competitive industry analysis.- Managed third party partnerships and relationships relating to product lines through facilitation of promotions in support of co-marketing relationships. Worked closely with the New Business Development team to promote new third party partnerships in order to maintain a competitive edge over rival product lines.

Provide full Marketing services, August 2006 through January 2007, to Fujifilm for the management of all marketing initiatives for the Commercial/Data Media business. - Managed the End-user Loyalty and Reseller Incentive Programs, preparing for the transition into new promotional programs.- Managed the communication function of the marketing department by providing direct support to the Commercial, Professional and Consumer Sales teams and Reseller/Wholesaler customers.- Managed a major Reseller promotional event, from creation to deployment, to include vendor management, budget management, Reseller sales goals, event administration and supporting literature design.

Manage and coordinate the overall marketing process for the $300M data storage tape products business. Major responsibilities include issues relating to packaging, pricing, promotion, budget, inventory, value-added services and P & L management for the category.- Managed Fujifilm's End-user Loyalty and Reseller Incentive Programs and achieved an increased participation of 25% from prior year.- Improved promotional efficiencies for Reseller Spiffs, End-user and Reseller Programs, literature and promotional events which reduced promotional budgetary costs by 50%.- Created a field sales & service enablement program that included product training programs and sales content & services support kit for the Customer Service Group of Data Media Products.- Lead a new business development initiative that identified strategic opportunities & partners for incremental revenue generation. - Structured partner relationships to execute on the initial and continuing opportunities.- Responsible for the product category on-line marketing strategy.- Team leader of Fujifilm's Partners in Progress Program that benchmarked key marketing processes vs. industry best practices.- Responsible for the product category Marcom function and manage overall advertising & media strategy, promotional literature, educational presentations, sales tools and public relations.- Manage the SAP implementation for enhanced forecasting and demand planning.- Received a bronze award in Fujifilm's Images of Excellence Awards.

Media and Applications Solutions Division (MASD)Managed the DDS, 5.25" M.O., 3.5" M.O., Pro Media, Digital Betacam, Consumer 8mm and DVCAM product categories. Major responsibilities included budget and inventory planning and forecasting, new business development and strategic marketing. Key accomplishments include:- Managed product category growth to account for 31% of total OEM business.- Reduced product category inventory costs by $5.3M for 2 years, exceeding company goals while achieving the business plan. - Led the market launch of DAT72 and PDD in FY03 to increase the revenue of the business unit. - Developed the Professional Disc for Data (PDD) training program in conjunction with Sony branded Marketing and the National Training Manager.- Managed New Business Project, resulting in a ten-fold increase for the category annually.- Coordinated the transition, training and implementation of the SAP BW and APO systems as the Subject Matter Expert and liaison for the OEM Group. Provided specific, practical proposals, which were subsequently implemented.- Negotiated pricing with Japan HQ marketing to secure newly acquired accounts and new business within current accounts.- Represented MASD as an active participant and member of the Tape Technology Council.

Park Ridge, Nj

Media and Applications Solutions (MAS)Implemented and executed multiple marketing programs for the Data Technologies Group.- Managed the Data Technologies and Professional Media Bid Programs.- Overhauled the bid program processes, philosophy and execution which resulted in an increase in net profitability for the business unit. - Managed the Distributor/Reseller Sales Incentive Program and the End-user Loyalty Incentive Program. - Created the Data Technologies Lead Management Program which resulted in an increase in qualified leads in the sales cycle.- Managed the GSA and Product Warranty Programs.- Managed the CDR Bulk product category and grew its revenue contribution.- Created a training program and tool kit to support the Customer Service Group of Data Media products.- Received an Outstanding Achievement Award for FY 2001.

Broadcast and Professional Company Managed all sales and marketing communication, promotional programs and internal/external sales tools. - Managed and redefined the Promotion Spiff Process resulting in increased revenue. - Managed third party vendors for the development of marketing and sales tools.- Managed the BPC Customer Website and Sales Intranet Site.

Responsible for the sales and marketing of travel products for the leisure sales division at Sony Electronics.- Increased sales and profitability of the business unit as the top producing salesperson with an average of one million dollars in total sales annually.- Increased the account base by successfully acquiring accounts independent of and within Sony Corporation.- Implemented automated processes to improve daily operational performance.

Responsible for the sales and marketing of leisure travel products and the management of corporate accounts.- Involved in all business and operating aspects of the office. - Designed and implemented advertising programs.

Bachelor Of Arts, Communications

Executive Education Program- October 2001

Executive Education Program- September 2002

Leadership Forum- December 2003

T.E.A.M. Program- April 2004- October 2004