Anna Roberts is the Senior Vice President for Sinclair Public Affairs. With more than two decades in the government relations and communications industries, Anna’s broad experience includes serving as communications director and spokesperson for the NC House and for the statewide Marsy’s Law victims’ rights amendment campaign that earned 62% of the vote in November 2018. She has worked on award-winning communications campaigns, including helping lead a strategic communication plan in 2020 for Phantom Fireworks (the nation’s largest firework distributor) during the July 4 season that resulted in national media coverage and increased sales. Anna has been a senior-level communications consultant for dozens of nonprofit and private sector clients, helping them develop communications plans, and increasingly incorporating key social media tools into their organization’s communications. Prior to joining Sinclair Public Affairs, she worked for the former PR firm CapStrat (now Ketchum), a leading public relations firm in the Southeast, and as a consultant for other public affairs firms advising clients on crisis communications, media relations, digital and social media plans, and media training for company spokespeople.