Anna Brodsky Email & Phone Number

Accomplished software engineer and team lead. More than ten years of practical experience in all stages of the Software Development Life Cycle, with strong analytical and web development skills. Successfully manage development and implementation of digital products and services for a major global news site. Ability to leverage existing resources: systems, people, and knowledge. Deliver projects on time, within budget and with high quality. Utilize interpersonal skills to deal with customers at all levels of the organization and to respond to customer needs in a timely and professional manner. Negotiate common solutions while satisfying groups with conflicting priorities. SKILLS:- Web: AJAX, CSS, HTML, JavaScript, JDBC, jQuery, JSP, Tomcat, XML- Languages: Assembler, C, C++, J2EE, Java 2, Servlets, Unix Scripts- Databases: MySQL, Oracle- Operating Systems: AIX, Linux, Sun Solaris/Unix, Windows- Network Protocols: HTTP, HTTPS, TCP/IP- Analytics Tools: Adobe Analytics (SiteCatalyst/Omniture), Audience Science, Google Doubleclick, SmartReach, Tealium iQ Enterprise Tag Management System

Listed skills include Javascript, Xml, Sdlc, Agile Methodologies, and 26 others.

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  Senior Software Engineer

  Dow Jones

  1998 - Present - New York, Ny, Us

  Software Engineer for Wall Street Journal Digital. Manage day-to-day technical project operations for Ad Sales, Analytics, E-Commerce, Marketing groups. Responsible for cross-platform technical implementation and communication to business units. Corporate / Content:- Design/build various WSJ.com editorial products / tools.- Develop site for RSS feed content licensing.- Page performance analysis. Load time improvements.- Evaluate 3rd-party vendors for compliance with privacy, cookie, data policies.- Work with internal stakeholders/external vendors. Evaluate tech business requirements, manage projects.Data & Analytics:- Manage implementation of Adobe Analytics. Work with Sales, Data Science, Editorial, Product, and Product Marketing on business requirements.- Map and implement all vendor tags.- User segmentation based on E-Commerce output.- Work with data/analytics vendors: Adobe, comScore, Google, Nielsen, Tealium.Digital Advertising:- Create/maintain internal tools used by Ad Operations to manage ad serving across sites. - Create functional specs and screen designs.- Develop web application back/front end.- Design database schema for ad targeting, newsletters, Meta tags.- Manage ad content and delivery. Maintain database of ads run on WSJD properties.- Troubleshoot problematic ads. Implement 3rd-party pixels, ad functionality.- Use Blue Kai DMP to map ads based on audience demo targets.- Implement, maintain sponsored link ads.- Coordinate development of new ad products, site changes/redesigns, ad tags, rich media executions.- Interface with 3rd-party vendors: data/targeting, contextual ads, rich media/ad serving.Digital Marketing:- Adobe Analytics A/B testing- Implement surveys for Sales, Analytics, E-Commerce, Edit, Marketing.E-Commerce:- A/B testing to drive sales/marketing, analysis.- Tech support of subscription and content purchase pages. - Manage WSJ.com Open House. Disable paywall. Implement custom ads, subscription promos.