Anna Buchner Email & Phone Number

Develop and execute an annual marketing planSpearhead lead generation efforts through a variety of mediums such as digital, social, website, paid advertising, SEO, and eventsReport on marketing KPIs, develop dashboards, and report on metrics to the management teamOptimize the lead nurturing processSuccessfully implemented Salesforce Sales Cloud and Account Engagement (formerly Pardot)Manage the development of marketing materialsExecute integrated marketing campaigns, search engine marketing, advertising, public relations, tradeshows, and other marketing initiatives to cultivate demand

Toronto, Canada Area

Develop and execute the digital marketing strategy and lead generation efforts for four different business unitsAdminister six WordPress websites, implement updates, and optimize SEOCreate dashboards and a marketing attribution system to report on marketing metrics using SalesforceServe as project manager for all content and creative production, as well as digital campaign strategy and execution for TOPAZ Technologies, a software provider for the biosciences industryEnsure that business units are adhering to CASL/CAN-SPAM/GDPR complianceManage the marketing technology stackMaintain quality data in Salesforce and Pardot

Mississauga, On

Utilize Marketo to develop and execute marketing campaigns in order to break into accounts, nurture prospects, and support business development representatives with their effortsCreate social media strategy and effectively manage it across various platformsBuild reports and dashboards within Salesforce.com to assist business development representatives and for analysis on campaigns/accountsDevelop and curate content for marketing campaigns and the corporate blog to support company's content marketing strategyOversee and optimize Google AdWords campaigns to increase brand awareness

Mississauga, On

Assist the CMO in marketing and branding projectsCreate and curate content for the company blog and website to demonstrate thought leadershipManage social media accounts including Twitter, Facebook, and LinkedIn to further promote brandProduction of videos for external and internal useOrganize and execute logistics for corporate events

Create and execute social media strategy for the Canadian Safari - a cross Canada choir tour Raise funds and awareness about poverty in KenyaCreate a community and engage with them to develop a relationship

Mississauga, On

Assist the VP of Global Branding & Communications in marketing and branding projectsCreate and curate content for the company blog and website to demonstrate thought leadershipManage social media accounts including Twitter, Facebook, and LinkedIn to further promote brandProduction of videos for external and internal useCreating and updating wiki pages on Microsoft Sharepoint to increase engagement on company intranetOrganize and execute logistics for the Volaris and Trapeze Academies

Richmond Hill, On

Support and assist the Marketing Manager in all marketing and communications projectsResearch key industry associations, trade publications and media; conduct detailed market research for market analysis, competitive analysis and market positioning, as well as analysis of past marketing campaignsCoordinate design, production and distribution of marketing materials and other promotional materials including e-mail broadcasts, press releases, media kits, advertisements, on-site marketing collateral and signage, etc.Responsible for creating and gathering content for graphic designers and proof reading all marketing materials before publishing including e-mail blasts, promotional pieces, media kits, etc.

Pefferlaw, On

Maintained and updated website to give customers the most up to date information about products and promotions Created line art bitmaps for catalogue using Photoshop and IllustratorDesigned promotional materials for sales staff and branches to promote new products and increase awareness of existing productsPhotographed and edited images for use on websiteVisited jobsites to take photographs for website and other promotional materialsActed as a liaison between office staff, vendors and Vice PresidentCoordinated gathering and distribution of samples of promotional material

Set up and take down of jewellery showsSalesperson at jewellery showsInventory managementAssembled and distributed jewellery kits

Bachelor Of Business Administration (Bba), Marketing, Co-Op Option

Activities and Societies: University of Vermont's Family Enterprise Case Competition

Ontario Secondary School Diploma