Pitched and secured this first-of-its-kind role at the DSCC to build and strengthen digital team infrastructure on Senate campaigns. Launched digital programs for 10 Senate campaigns, hiring consultants, staff and building necessary infrastructure for digital fundraising, communications, and organizing. These strong, early investments paved the way for Senate teams to shatter money records, build unprecedented digital operations, and communicate in new ways with more voters. Primary coach and digital advisor for Digital Directors, helping teams optimize fundraising, invest strategically in paid media, and troubleshoot team and political dynamics

Tasked with jumping into a Special Senate Election for a first-time candidate and sitting Senator, I created a digital program from nothing. I built process, designed strategy, and hired a team which ultimately helped secure an 11 point win for Senator Smith. In less than a year, we raised $1.69M+ online, nearly 20% of our overall revenue, organized thousands online, and created and sustained paid and organic social media true to Tina’s voice and our goals. • Designed all processes for strategic planning, content review and creation, and weekly reporting • Built goal-oriented, data-driven social media and email programs that generated explosive growth and engagement and on email, raised nearly $1M• Ran an ads program focused on acquisition, fundraising, and persuasion • Supervised Deputy Digital Director and interns • Managed consultant relationships for paid media and email fundraising • Developed relationships with key influencers and organized online communities to drive conversations and our messages

I worked with dozens of nonprofits on their digital communications, organizing, and fundraising strategies. I've worked on issue campaigns developing content strategy, building support, and targeting audiences on everything from early education to reproductive rights. On any given day I:• Designed and implemented social media strategies to help nonprofits build grassroots power and shape their brand • Employed rapid response tactics to help nonprofits break through the noise of Trump's America • Deepened advocate and supporter relationships with nonprofits via social media community building • Used digital ads to enhance organic social media efforts for advocacy campaigns and nonprofits

Promoted in under a year, I demonstrated my ability to spearhead social media strategy and implementation for clients, make decisions and recommendations grounded in data, and manage multiple projects and campaigns.

Promoted after successfully growing the governor’s digital presence, taking initiative on creative projects and excelling under pressure.• Developed digital communication strategies that capture the essence of Jay Inslee, effectively tell his story and help achieve goals of the administration• Analyzed data to inform and improve communication campaigns• Ignited conversation and engagement on the governor’s digital media• Built relationships with media and stakeholders to generate coverage and awareness of the governor’s administration

• Transformed wonky policy into engaging digital content via social media, graphics, video,photography, and web • Analyzed user data to grow Gov. Inslee’s reach and increase engagement with his constituents on digital platforms • More than doubled following on Twitter and Facebook • Increased social engagement by factors of 6 or more • Pioneered the office’s use of Instagram• Created social media strategy during state emergencies like the SR 530 landslide, wildfires and school shootings• Collaborated with state agencies on communications campaigns and facilitated a monthly social media workgroup to share best practices across state government

• Developed online advocacy campaigns that motivated and mobilized grassroots, raised money, and garnered support for WEC. • Cultivated digital relationships with activists and donors via social media, email, and web• Strengthened WEC’s social media presence by establishing the organization as a digital thought leader on environmental issues in Washington

As a student-run nonprofit, GlobeMed advocates for global health equity through education, fundraising and international partnerships. There are 46 university chapters nationwide.• Founding Executive Board Member for UW chapter• Designed materials including fact sheets, campaign letters and event invitations• Supervised marketing and publicity for campus events and fundraising campaigns• Managed chapter’s brand through social media (Facebook, Twitter, YouTube and Wordpress)

Madison Parks is the city division responsible for providing over 200,000 Madison residents with the ideal system of parks, natural resources and recreational opportunities.• Created and implemented strategy for social media outlets which sparked dramatic rise in engagement levels (Twitter, Facebook, YouTube)• Designed advertising and print layout for Park publications.• Researched and developed content for city newsletters and Park website

- Membership Marketing Co-Chair: Developed strategy for increasing membership and employed electronic and social marketing techniques. Networked with campus leaders to improve and increase applicant pool to record high.- Dinners On Wisconsin! Co-Chair: Facilitated 25 dinners for students hosted by UW-Madison alumni. Organized and instructed participants and coordinated transportation.- Wisconsin World Connections Chair: Restructured and ran a program designed to match UW-Madison students studying abroad with UW-Madison alumni who share similar interests. Connected with students, campus officials and alumni abroad.

The Foundation brought in over $4 million in 2011, 5 times the support from 2010.Their donor pool draws from community leaders, local and national corporations, and Madison residents. • Produced strategic content for publication materials including annual reports, donor letters, press releases and newsletters that reached 1000+ donors• Investigated outlets for future fundraising, donor cultivation and community events topromote the Library’s mission and enhance its brand• Maintained website content, developed CMS skills and monitored site activity• Prepared and initiated programming for fundraising and donor cultivation events

The Nature Conservancy is a leading conservation organization working globally to protect ecologically significant landscapes for nature and people. The Midwest office is in Madison, WI. - Research regional landscapes for use in promotional materials and company website. - Translate research into strategic communication outlets: press releases and web copy.- Compiled clips and contextual contributions featured on organization’s national website.

With a circulation of 10,000, The Daily Cardinal publishes weekdays and distributes across campusand the surrounding community.• Provided in-depth coverage of city government mechanisms, meetings and motions• Executed stories with accuracy and unique insight gleaned from years at the city desk