Anna Buss Email & Phone Number

Sacramento, Ca, Us

Manage and execute multi-channel national social media campaigns. Craft data-drivenstrategies for target audiences that maximize engagement. Provide leadership and fostercollaboration that drives cross-functional alignment to achieve campaign objectives.

Developed and executed innovative social media strategies tailored to KP’s brand identity.Leveraged emerging trends to stay current in the ever-evolving social media landscape.Utilized analytics tools to track KPIs, analyze audience behavior, and identify actionableinsights for optimizing content strategy.

Oakland, California

Owned end-to-end content and campaign processes: social listening, content development, review process, publishing timeline, and post-campaign reports. Managed monthly content calendar, coordinating with agency channel partners and stakeholders to ensure alignment on messaging. Reviewed and approved agency and regional content for social handles.-Trained employees on social media publishing and reporting tools to create efficiencies for content creation.-Streamlined review processes, implemented shared content calendars and reports with stakeholders.

Brentwood California

Developed and implemented brand guidelines for social media to give content a cohesive look and feel. Researched market trends and developed shelf-stable products and café recipes from concept to commercialization.-Tracked sales and engagement analytics to guide marketing campaign strategies. -Coordinated annual marketing calendar for product launch and promotion, including developing seasonal menu items for farm-to-table café.-Edited and created social media content for digital marketing outlets including blogs.

San Francisco Bay Area

Managed social media content with food and farm-related photographs and articles. Led cooking demonstrations to increase community engagement and retention and establish relationships between farmers and their customers. -Re-branded Cookin’ the Market program by designing new logo, signage, and images. -Promoted local farmers by conducting interviews, taking photos, and leading cooking demonstrations at farmers markets.

-Developed and led yoga program for staff and guests.-Taught environmental education, cooking, and team-building classes. -Facilitated communication between visiting schools and staff. Managed the greenhouse.

Claryville Ny

-Prepared farm-to-table meals for campers and counselors.-Managed kitchen operations and budget