Anna Campbell Email & Phone Number

Driving innovation and optimisation at Whakarongorau, I oversee a diverse portfolio that includes Technology, Programme Management, Data & Insights, Marketing, Customer Experience, Employee Experience, and Māori Service Development. I bring extensive experience in digital transformation and strategic leadership. With prior roles of Chief Employee Experience Officer and Acting Chief Customer Support Officer I am committed to creating impactful strategies. I strive for organisational excellence and innvoation, integrating technology, data and human-centred design.

Pioneering transformative leadership and life-changing growth strategies as we scale across the U.S. and NZ. Empowering people, building leaders, and expanding impact on a global stage.

Auckland, Auckland, New Zealand

Driving organisational transformation and strengthening resilience through digital disruption. I partner with leaders to strategise, execute, and course-correct high-impact initiatives, ensuring alignment between team dynamics, digital capabilities and customer experience. Available for executive assignments focused on delivering results and scaling contemporary leadership.

Auckland, New Zealand

White Ribbon Trust aims to eliminate men's violence towards women by encouraging men to take ownership of this important issue and role model good behaviour that can change attitudes and behaviour.

New Zealand

I am honoured to be the first female Ambassador for White Ribbon NZ.As a mother of three boys, I am deeply committed to raising them to understand what healthy relationships look like and to become respectful men. Yet, it's not just about what we do at home—New Zealand companies also have a crucial role to play. Family violence has serious and devastating effects across our country. For employers, it can impact your team's ability to bring their best selves to work. I encourage all employers to support their staff, whether they are impacted by violence or seeking help to stop using violence. We all need to come together to solve this problem.

Co-Chair from 2022

Auckland

Auckland, New Zealand

Auckland, New Zealand

The Institute for Strategic Leadership offers a range of Strategic Leadership Programmes, and Executive Coaching for directors, chief executives, and senior management in business and public organisations in Australasia, South East Asia, and Europe. The Institute's programmes enable senior executives to discover their leadership style and provide them with clarity around their impact on others and the skills to think strategically and lead change. The Institute runs a world class residential senior leadership and strategy programme. It also provides in-company consulting in the domains of strategy and change, and workshops aimed at building high performing senior leadership teams.

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

FAB Group is a skincare and appearance business that includes the Caci Clinic franchise. It’s one of New Zealand’s most successful expert skin and appearance companies and has a remarkable track record of business success. With 50 clinics in New Zealand and 9 in the UK FAB has built a unique business model that has enabled rapid growth in New Zealand, at a scale that is rarely seen in other markets. Expansion - opened 9 clinics in the UK, purchased 2 Company owned in NZ improving performance and increased franchise footprint in NZ, while building a clinic pipeline. Financial performance - delivered above budget NZ results with record breaking monthly sales figures. Customer Experience - lifted the customer satisfaction scores (NPS) across the network by 7% points over a 5-month period. Fiscal governance - protected shareholder value and mitigated risk by modernizing the company’s financial governance reporting, visibility and metrics. Secured NZ distribution through new key supplier contracts Culture champion – drove an evolved company culture creating alignment, process disciplines appropriate to size and scale to enable Global expansion. Balanced the need for scalability with in country adaptability.

Auckland, New Zealand

Auckland, New Zealand

The Warehouse Group is an iconic Kiwi company. A large multi-brand business with more than 250 retail stores, 13 online stores and over 12,000 Team Members, 4 major brands, financial services, and Sourcing / Service Companies in New Zealand, India and China. Customer Engagement for The Warehouse and Warehouse Stationery, PR and Social Media strategy for all brands across the Group.Transformed an underperforming Customer Engagement Centre, achieving an 80% boost in key metrics within months. Championed a customer-first culture through targeted training, structured metrics, and deep team engagement. Developed precise performance indicators to identify and resolve customer pain points, embedding ‘Voice of the Customer’ for ongoing improvement. Strategised tech enhancements—live chat, AI, chatbots—aligning tools for cost-efficient, high-impact engagement. Elevated Group and Brand PR, managing complex messaging to build trust and communicate transformational milestones across market and investor channels.

Responsibility for the Group People Support function for all brands including Human Resources, Culture, Communications, Talent Management, Learning & Development, Employment Relations, Remuneration, Business Partnering, Health & Safety, Payroll.Led a major organisational restructure, driving over $12M in savings. Revitalised a high-performing team with a new operating model supported by advanced technology, resulting in performance exceeding benchmarks and delivering $1M+ in operational savings. Accountable for rolling out a comprehensive digital transformation, integrating innovative tools to enhance efficiency and engagement across all levels. Spearheaded a culture change programme, fostering alignment and competitive advantage across 12,500 team members. Successfully integrated 11 new businesses into The Warehouse Group within 24 months.Championed an industry-wide initiative to elevate the perception of retail as a respected career path, positioning The Warehouse Group as a leading New Zealand employer. Launched the Career Retailer Wage programme to formally recognise retail careers, shifting the view from ‘just a job’ to a valued profession. Partnered with Massey University to establish New Zealand’s first Bachelor of Retail Management degree, advancing the academic landscape for retail.Achieved White Ribbon accreditation through a pioneering approach to domestic violence prevention and education. Drove Group-wide engagement strategies, leading three major brands to 'Best Places to Work' recognition, with Warehouse Stationery inducted into the Hall of Fame for sustained excellence. Under my leadership, the team earned numerous industry awards, solidifying our reputation for excellence and innovation.

Auckland

Leading a team of 60 HR and Communications specialists, supporting the 10,000+ people working for our Warehouse, Warehouse Stationery, Noel Leeming Group, Torpedo 7, Financial Services, Sourcing Office, CES and Insights Brands in New Zealand and China.

Auckland, New Zealand

The Warehouse Group Foundation was established in 2013 because we believe that when we partner with Kiwis throughout New Zealand, with our suppliers and with our 12,000 team members we really can make a difference and “Help Make New Zealand a Better Place to Live”.The Foundation manages and provides governance for the community support partnerships which all companies within The Warehouse Group operate. It is registered with The Charities Commission.The Foundation:Determines the community organisations that will be supported each year by businesses with The Warehouse GroupManages the funding of community partnersCo-ordinates activities so that we can maximise opportunities and relationships between the many community organisations we supportManages the relationships with our many suppliers and members of the public who support our community partnerships

Company Directors Course, Governance

Breakthrough Leadership Programme, Executive Education

Strategic Hr Programme, Executive Education

Executive Development Programme In Association With Ernst & Young

Strategic Leadership Programme, Executive Education

Executive Education

Ba, English, Psychology

Nizim Dip Bus, Management

Education record