Anna Carless Email & Phone Number

London, England, Gb

United Kingdom, Gb

London, Gb

London, London, Gb

Stratford Upon Avon, Warwickshire , Gb

Marketing hire #1 responsible for developing the domiciliary care company’s marketing strategy, executing the plan, and set up of the marketing infrastructure and external and internal resources to support future growth across the private pay sector. Key responsibilities included:- Digital acquisition programs, targeting private-pay family members, through Display and PPC (Google and Bing), and paid and organic social media (Facebook, Instagram).- Referral Partner program and relationship development activities targeting care clients through NHS community teams, GP practises, Pharmacies, Groups etc.- Content strategy (on and offline) + writing blog articles and content for each stage of the client acquisition funnel.- Management of client reviews across three platforms and social media engagement plan + daily social content. - SEO (on-page, directory listing backlinks, content, GMB and Homecare reviews). - GTM strategy and plan for successful new community branch openings.- Management and measurement of inbound enquiry to client acquisition funnel.- Execution of a customer experience program by identifying relevant and timely, touchpoints throughout a client’s lifetime. This involved scoping and championing the requirement for a CRM. - Community events (dementia, Parkinson’s) - Offline local advertising: local newspapers, lifestyle magazines, parish newsletters.- Management of public relation campaigns and opportunities - Working with recruitment to fine tune recruitment strategy and execute across digital channels.- Analytics and measurement of goals via MarTech

Portland, Or, Us

Hired as employee #2 and marketing hire #1 into the Smarsh UK office (European HQ), responsible for developing and executing a SaaS compliance marketing strategy targeting financial organisations. Strategy involved launching and developing the SaaS brand into the UK and acquiring and nurturing clients through the development and implementation of marketing across multiple channels. Responsibilities included: - Client acquisition and retention campaigns: developed integrated campaigns across a mix ofchannels…events, webinars, content, email, PR and digital and measured success by number of MQL- SQL’s, CAC and CLTV.- Digital marketing: PPC (AdWords & LinkedIn), organic social media (LinkedIn, Twitter), landing pages, on-and-off page SEO, and content curation to increase engagement, accelerate funnel transition and position the brand. - Email campaigns: crafted a series of nurture track sequence emails and landing pages designed to acquire clients and increase MRR and ARR from existing clients. - Content creation: wrote customer case studies, video testimonials, customer facing collateral, blog articles, white papers, infographics, annual survey etc.- Agency and contractor management - Public relations brand development- Team management- Financial management & measurement: responsible for planning, managing and measuring return from the annual marketing budget.- Localisation of website and messaging: to reflect UK market issues, target personas and campaigns.- CRM (Salesforce) management: managed inbound lead flow from MQL to SQL to closed-won/lost. - MarTech oversight: Pardot, Salesforce, WordPress, Google Analytics, Google AdWords, Hootsuite, SEM Rush.- Internal staff & Partners Comms: responsible for communications to industry stakeholders, strategic partners and Smarsh UK employees.

San Mateo, California, Us

Worked on a consultancy basis responsible for B2B marketing to Customers, Prospects and Channel Partners across EMEA with specific focus on the UK & Ireland, Middle East, Germany & Nordics. The role involved:- Marketing Automation (Marketo) Program Creation and Implementation- B2B Global, EMEA and Country Specific Integrated Marketing Campaign Development- Sales & Channel Enablement- Channel Marketing - Strategic Partner Relations: Citrix,Microsoft- Local Language Email & Landing Page Campaign Development- Local Language Websites (DE, ES)

San Jose, Ca, Us

Accountable for the recruitment and management of a team of 15 Marketing Communication and Channel Marketing Managers dispersed across EMEA. My role focused on designing and implementing the most appropriate strategies and tools to drive market leading growth across the videoconferencing market through Channel Resellers and a High Touch Sales Organisation.- Developed & Executed Integrated Marketing Plans supporting revenue growth of 35% pa.- Marketed to and with a network of 160 x Channel Resellers (responsible for $4M MDF funds) - EMEA Marketing budget Management of 2.4M US$ - PR Content & Agency Management in key markets: UK, Germany, France, Italy, BeNeLux and Spain- Integration of Marketing Automation Tool (Eloqua) with CRM system (Salesforce)

Miami, Florida, Us

Responsible for defining and delivering integrated, nationwide customer acquisition and retention marketing programs. The integrated programs incorporated above and below the line Advertising (nationals and B2B media), Direct Mail, Telemarketing, Seminars and Events and PR.

Bachelor Of Arts (Ba), Marketing & Italian

Education record