Anna Wood Email & Phone Number

Denver, Colorado, United States

Head of Design department at Goldbug Managed both the product design team and graphic design team. Oversaw the creation of marketing assets, including packaging, website content, social media content, and promotional materials.Oversaw the product development of both licensed accounts (including Carter’s, Target and Walmart) and GoldBug’s private label. Brought 3D development in house (Rhino, Clo3D, Bambu 3D Printing) to reduce development costs and increase sampling rounds within the same development timeline. Managed and grew licensed account relationshipsManaged material sourcing and trim/material development, working closely with sourcing manager to source cost neutral material options that provide elevation to our customers.

Lead Designer for Carter’s/Oshkosh branded accessories. - Drove brand identity across multiple outlets- Lead Graphic Designer for all graphics, iconography, typography and prints for Carter’s/Oshkosh/Jumping Beans branded accessories. - Specific category’s include jewelry, hair accessories, sunglasses, crib shoes, belts/suspenders. - Managed freelance designers throughout the design season, providing feedback in order to nurture growth as a designer. - Managed seasonal interns - Developed presentations of proposed design solutions to pitch to cross functional partners and customer accounts- Utilized market research to develop seasonal trend presentations to explain major design concepts to internal cross functional partners- Owned material sourcing for the season and all vendor communication in regards to pre-season work- Managed products from ideation to actualization in OnePLMDesign and development of travel goods, such as toys and diaper bags, backpacks.

Denver, Colorado, United States

Lead Designer for Carter’s/Oshkosh branded accessories. - Drove brand identity across multiple outlets- Lead Graphic Designer for all graphics, iconography, typography and prints for Carter’s/Oshkosh/Jumping Beans branded accessories. - Specific category’s include jewelry, hair accessories, sunglasses, crib shoes, belts/suspenders. - Managed freelance designers throughout the design season, providing feedback in order to nurture growth as a designer. - Managed seasonal interns - Developed presentations of proposed design solutions to pitch to cross functional partners and customer accounts- Utilized market research to develop seasonal trend presentations to explain major design concepts to internal cross functional partners- Owned material sourcing for the season and all vendor communication in regards to pre-season work- Managed products from ideation to actualization in OnePLMDesign and development of travel goods, such as toys and diaper bags, backpacks.

Colorado, United States

Adjunct Professor within the Fashion Design Department at Rocky Mountain College of Art and Desigb

- Launched new brand concept Little Co, a fully organic baby line at Kohl’s. Concetualized brand identity, customers needs, and core design solutions for this new customer base.-- Built tech packs for all products. - Owned creation of color palettes for the season. Assigned micro palettes to specific categories within the brand (i/e swimwear, sleepwear, mainline).- Analyzed data of the seasons sales in order to make informed creative decisions that were customer centric.- Curated brand right art direction on a seasonal basis, communicated art needs to our in house art team.- Consistantly researched the market to evaluate consumers needs and desires.-Partnered with strategic fabric mills to develop elevated fabrics that fit within our cost targets without compromising overall aesthetic- Created trend right color palettes for the season, based on trends in the market as well as color selling from the last season.- Keen eye for in depth market research to identify volume driving white space in current assortment- Present and sell collections to upper management and cross functional partners-Responsible for all soft accssessory development and assorting for Little Co, making sure that all products are 100% Organic and meet the brand identity.- Managed the sleepwear and essentials categories of Little Co, owning the process from concept to physical products. Responsible for art direction, color assortment, silhouette development, vendor communication, and BOM management in PLM- Designed soft accessories for Little Co Brand

Menomonee Falls, Wisconsin

Assistant Wovens/Bottoms Designer for Croft & Barrow and Sonoma Men’s Sportswear- Sole assistant designer working on woven tops, bottoms and outerwear for Croft & Barrow and Sonoma, which generate $290 Million in sales annually.- Built tech packs for all products. - Managed all color approvals for the season, created seasonal color palettes for the brands.- Organized and prepared for meetings and presentations. Created boards/power point visuals for GMM and DMM meetings that communicated our vision for the brand - Sketched ideations of designs and presented design sketches to internal cross functional partners. Worked with vendors to develop intial prototypes of the designs and communicated necessary alternations to our internal technical designers. - Analyzed sales data of merchandise performance by program and style in order to identify patterns within selling.- Performed in depth market research in order to identify highest ROI product opportunities to design into- Partnered with strategic fabric mills to develop elevated materials/trims that fit within our cost targets without compromising overall brand aesthetic- Organized and prepared for meetings and presentations. Created boards/power point visuals for GMM and DMM meetings that communicated our vision for the brand.

Menomonee Falls, Wisconsin

Assistant Menswear Designer for Croft & Barrow Sportswear Knits/Wovens/and Sweaters. Owned the Shorts category from inception to production. Conceptualized the color and silhouette direction for each season based on research. Developed style updates reflecting my concept and presented to the team/VP. Collaborated with cross functional team to assort styles. Managed the product through production status by reviewing submits, and collaborating with the art team and tech design.Developed and Sketched new designs with Adobe Illustrator to get initial samples from the vendors. Utilized these sketches to create filled CAD's to show the proposed merchandise.Clearly communicated fabric, wash, trim details, and thread to the vendors. Utilized tech packs to communicate this information.Organized and prepared for meetings and presentations. Created boards and visuals for DMM and GMM meetings that communicated our vision for the brand. Managed styles through online communication (PLM) Consistently researched trends and styles in the market.

Richmond, Virginia Area

- Worked with a team of graphic designers, event planners, and publicists to organize and produce an event for 200+ guests.- Designed marketing plans to promote the organization. Created graphics to promote the event- Wrote promotional articles to promote our event sponsors and their products. - Developed and executed social media campaigns.

Washington, District Of Columbia

Worked for Kate Pankoke, a Project Runway Alumni.Created the patterns for Elaya Vaughn’s 2018 lineof dresses.Developed design direction based on trends/research for the 2018Collection.Assisted in research and development of trims and fabric.Worked directly with clients on made to measure bridal gowns. Adapted designs and patterns to work for each clients individual needs. Managed client relations.

Richmond, Virginia

Catalogued and assisted in the textile developmentfor Ledbury’s S/S 18 CollectionDeveloped organizational system for textiles.Documented fit notes for the S/S collection samplesResearched trends, fabric and silouettes for the season. Worked directly with the sample room to get samples for the season made. Communicated with the tailor/patternmaker about the vision for the season. Organized presentations of the seasons direction.Worked part time in the show room, assisting clients in finding the perfect suit, tie or shirt for them.