Anna Wood

Anna Wood Email and Phone Number

Brand Builder | Product Designer | Trend Forecaster | Creative Team Leader @ GoldBug
denver, colorado, united states
Anna Wood's Location
Denver, Colorado, United States, United States
About Anna Wood

An experienced consumer-centric designer with a passion for digital product design and solving consumers needs. From designing packaging, to ui design management to physical product design I’ve done it all! With experience in Menswear, Bridal, Kidswear and Toys/Travel Accessories I am able to flex into any brand needs. I have a passion for trend, brand identity and designing with data backed decisions. In my personal time, i am an avid hiker, baker and horseback rider with a passion for being outside, and translate these passions into innovative, functional designs. Please feel free to send me a message and connect with me to chat business, hiking or food.

Anna Wood's Current Company Details
GoldBug

Goldbug

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Brand Builder | Product Designer | Trend Forecaster | Creative Team Leader
denver, colorado, united states
Website:
goldbuginc.com
Employees:
84
Anna Wood Work Experience Details
  • Goldbug
    Design Manager
    Goldbug Aug 2023 - Present
    Denver, Colorado, United States
    Head of Design department at Goldbug Managed both the product design team and graphic design team. Oversaw the creation of marketing assets, including packaging, website content, social media content, and promotional materials.Oversaw the product development of both licensed accounts (including Carter’s, Target and Walmart) and GoldBug’s private label. Brought 3D development in house (Rhino, Clo3D, Bambu 3D Printing) to reduce development costs and increase sampling rounds within the same development timeline. Managed and grew licensed account relationshipsManaged material sourcing and trim/material development, working closely with sourcing manager to source cost neutral material options that provide elevation to our customers.
  • Goldbug
    Designer
    Goldbug Oct 2022 - Aug 2023
    Lead Designer for Carter’s/Oshkosh branded accessories. - Drove brand identity across multiple outlets- Lead Graphic Designer for all graphics, iconography, typography and prints for Carter’s/Oshkosh/Jumping Beans branded accessories. - Specific category’s include jewelry, hair accessories, sunglasses, crib shoes, belts/suspenders. - Managed freelance designers throughout the design season, providing feedback in order to nurture growth as a designer. - Managed seasonal interns - Developed presentations of proposed design solutions to pitch to cross functional partners and customer accounts- Utilized market research to develop seasonal trend presentations to explain major design concepts to internal cross functional partners- Owned material sourcing for the season and all vendor communication in regards to pre-season work- Managed products from ideation to actualization in OnePLMDesign and development of travel goods, such as toys and diaper bags, backpacks.
  • Goldbug
    Associate Product Designer
    Goldbug Aug 2021 - Oct 2022
    Denver, Colorado, United States
    Lead Designer for Carter’s/Oshkosh branded accessories. - Drove brand identity across multiple outlets- Lead Graphic Designer for all graphics, iconography, typography and prints for Carter’s/Oshkosh/Jumping Beans branded accessories. - Specific category’s include jewelry, hair accessories, sunglasses, crib shoes, belts/suspenders. - Managed freelance designers throughout the design season, providing feedback in order to nurture growth as a designer. - Managed seasonal interns - Developed presentations of proposed design solutions to pitch to cross functional partners and customer accounts- Utilized market research to develop seasonal trend presentations to explain major design concepts to internal cross functional partners- Owned material sourcing for the season and all vendor communication in regards to pre-season work- Managed products from ideation to actualization in OnePLMDesign and development of travel goods, such as toys and diaper bags, backpacks.
  • Rocky Mountain College Of Art + Design (Rmcad)
    Adjunct Professor
    Rocky Mountain College Of Art + Design (Rmcad) Sep 2022 - Present
    Colorado, United States
    Adjunct Professor within the Fashion Design Department at Rocky Mountain College of Art and Desigb
  • Kohl'S
    Assistant Designer - Youth/Baby Apparel And Accessories
    Kohl'S Mar 2020 - Aug 2021
    - Launched new brand concept Little Co, a fully organic baby line at Kohl’s. Concetualized brand identity, customers needs, and core design solutions for this new customer base.-- Built tech packs for all products. - Owned creation of color palettes for the season. Assigned micro palettes to specific categories within the brand (i/e swimwear, sleepwear, mainline).- Analyzed data of the seasons sales in order to make informed creative decisions that were customer centric.- Curated brand right art direction on a seasonal basis, communicated art needs to our in house art team.- Consistantly researched the market to evaluate consumers needs and desires.-Partnered with strategic fabric mills to develop elevated fabrics that fit within our cost targets without compromising overall aesthetic- Created trend right color palettes for the season, based on trends in the market as well as color selling from the last season.- Keen eye for in depth market research to identify volume driving white space in current assortment- Present and sell collections to upper management and cross functional partners-Responsible for all soft accssessory development and assorting for Little Co, making sure that all products are 100% Organic and meet the brand identity.- Managed the sleepwear and essentials categories of Little Co, owning the process from concept to physical products. Responsible for art direction, color assortment, silhouette development, vendor communication, and BOM management in PLM- Designed soft accessories for Little Co Brand
  • Kohl'S
    Assistant Designer - Mens Sportswear/Outdoors Wovens: Tops/Outerwear/Bottoms
    Kohl'S May 2019 - Mar 2020
    Menomonee Falls, Wisconsin
    Assistant Wovens/Bottoms Designer for Croft & Barrow and Sonoma Men’s Sportswear- Sole assistant designer working on woven tops, bottoms and outerwear for Croft & Barrow and Sonoma, which generate $290 Million in sales annually.- Built tech packs for all products. - Managed all color approvals for the season, created seasonal color palettes for the brands.- Organized and prepared for meetings and presentations. Created boards/power point visuals for GMM and DMM meetings that communicated our vision for the brand - Sketched ideations of designs and presented design sketches to internal cross functional partners. Worked with vendors to develop intial prototypes of the designs and communicated necessary alternations to our internal technical designers. - Analyzed sales data of merchandise performance by program and style in order to identify patterns within selling.- Performed in depth market research in order to identify highest ROI product opportunities to design into- Partnered with strategic fabric mills to develop elevated materials/trims that fit within our cost targets without compromising overall brand aesthetic- Organized and prepared for meetings and presentations. Created boards/power point visuals for GMM and DMM meetings that communicated our vision for the brand.
  • Kohl'S
    Assistant Designer - Mens Sportswear Knits/Wovens
    Kohl'S Sep 2018 - May 2019
    Menomonee Falls, Wisconsin
    Assistant Menswear Designer for Croft & Barrow Sportswear Knits/Wovens/and Sweaters. Owned the Shorts category from inception to production. Conceptualized the color and silhouette direction for each season based on research. Developed style updates reflecting my concept and presented to the team/VP. Collaborated with cross functional team to assort styles. Managed the product through production status by reviewing submits, and collaborating with the art team and tech design.Developed and Sketched new designs with Adobe Illustrator to get initial samples from the vendors. Utilized these sketches to create filled CAD's to show the proposed merchandise.Clearly communicated fabric, wash, trim details, and thread to the vendors. Utilized tech packs to communicate this information.Organized and prepared for meetings and presentations. Created boards and visuals for DMM and GMM meetings that communicated our vision for the brand. Managed styles through online communication (PLM) Consistently researched trends and styles in the market.
  • Her Campus Media
    Publicist
    Her Campus Media Sep 2017 - May 2018
    Richmond, Virginia Area
    - Worked with a team of graphic designers, event planners, and publicists to organize and produce an event for 200+ guests.- Designed marketing plans to promote the organization. Created graphics to promote the event- Wrote promotional articles to promote our event sponsors and their products. - Developed and executed social media campaigns.
  • Elaya Vaughn
    Bridal Design Intern
    Elaya Vaughn Jun 2017 - Aug 2017
    Washington, District Of Columbia
    Worked for Kate Pankoke, a Project Runway Alumni.Created the patterns for Elaya Vaughn’s 2018 lineof dresses.Developed design direction based on trends/research for the 2018Collection.Assisted in research and development of trims and fabric.Worked directly with clients on made to measure bridal gowns. Adapted designs and patterns to work for each clients individual needs. Managed client relations.
  • Ledbury
    Mens Suiting Design Intern
    Ledbury Feb 2017 - Jun 2017
    Richmond, Virginia
    Catalogued and assisted in the textile developmentfor Ledbury’s S/S 18 CollectionDeveloped organizational system for textiles.Documented fit notes for the S/S collection samplesResearched trends, fabric and silouettes for the season. Worked directly with the sample room to get samples for the season made. Communicated with the tailor/patternmaker about the vision for the season. Organized presentations of the seasons direction.Worked part time in the show room, assisting clients in finding the perfect suit, tie or shirt for them.

Frequently Asked Questions about Anna Wood

What company does Anna Wood work for?

Anna Wood works for Goldbug

What is Anna Wood's role at the current company?

Anna Wood's current role is Brand Builder | Product Designer | Trend Forecaster | Creative Team Leader.

Who are Anna Wood's colleagues?

Anna Wood's colleagues are Heather R., Archie Adams, David Brown, Maria Betancur, Haley Slaten, Alex Serrano, Mallory Kuhn.

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