Experienced Assistant Professor in highly distinguished universities in Portugal (IADE, Universidade Nova de Lisboa, Universidade Católica Portuguesa & Universidade Lusíada de Lisboa).Expertise: Marketing Fundamentals, Strategic Marketing, Sports Marketing, Influence Marketing, Corporate Social Responsibility, Brand Management, Advertising & Markets, Communication Projects, Marketing Projects, Internal Communications, Consumer Psychology, Digital Communication, Strategic Communication, Market Research, Public Relations, Social Media, Storytelling.Also:🎯 Scientific & Pedagogical Coordinator (Marketing & Communication study cycles);💡 Researcher with ongoing projects and publications (Interest areas: CSR, Consumer Behavior, Brands, Corporate Communication, Digital Marketing, Social Media, Metaverse); 🎓 Thesis Supervisor; 📚 Scientific Reviewer;🔎 Member of Scientific Committees and Academic Juries;🌍 International Lecturer & Conference Speaker;💻 Consultant in Marketing & Communication areas (available for new projects);👩‍💻 Strong academic background, holding a Ph.D. and a Master's in Strategic Communication, with a Degree in Journalism. Solid experience in Communication & Marketing, worked in companies from different markets, and assumed various functions over time.