• Supervision and management of the multidisciplinary marketing team;• Client servicing;• Analysis and management of operational processes;• Implementation of routines, rituals, and team development processes;• Construction of managerial dashboards;• Management of performance marketing for strategic clients.KEY RESULTS• Launched the Sócio de Aluguel Campaign and established the Marketing Campaigns channel for lead generation, achieving an average of 41 leads per month during the first six months of introducing the concept to the market.• Optimized the Services team's process and productivity during Q2 2024 to meet deadlines for recurring and on-time client deliveries, using Notion as our primary tool for time tracking and demand management.• Planned, produced, and promoted the second season of the Aluga-se Sócio podcast, which generated 12,000 views over the last six months. Additionally, we developed strategic content for the YouTube channel and launched the podcast on major audio platforms.• Launched the Reunião de Alinhamento project, a newsletter focused on entrepreneurship, which in its first edition achieved an open rate of 56.41% and a click-through rate of 2.56%.• Organized the intake process for one-off projects for the Services team by building an automated and integrated project CRM in Notion, connecting requesting areas with the creative team.• Launched the Runb Blog project to position the Sócio de Aluguel concept in the market, alongside a media insertion strategy that included features in Bem Paraná, Pequenas Empresas & Grandes Negócios, and Massa News.

• Support for other company departments in data extraction, processing, and analysis;• Construction of dashboards for internal departments and clients to monitor relevant metrics;• Monthly report on key KPIs for product OKRs;• Planning and organization of team tasks;• Implementation of tags on websites;• Configuration of Google Analytics;• Configuration of Google Tag Manager;• Configuration of Facebook, TikTok, and LinkedIn Pixels;• Tabulation of survey results;• Proposal of strategic improvements to products.

• Development of strategic planning for inbound, paid media, and customer acquisition areas;• Project management for media and seasonal actions such as Consumer Week and Black Friday;• Planning for podcast launches, live streams, web series, and new products;• Creation of Buyer's Journey for acquiring new B2B leads;• Management of paid media for both the brand and clients;• Analysis of processes and proposal of optimizations to increase productivity and organize demands;• Development of managerial dashboards to facilitate tracking of metrics from various actions;• Monthly and ad-hoc results reports;• Presentation of results to management and the board;• Development of initiatives with Design, Projects, and Sales teams to optimize deliverables and drive sales growth in Inbound Marketing.KEY RESULTS• Optimization of the relationship with the sales team and structuring of the funnel, which enabled a 137.90% revenue growth in Inbound.325.45% increase in the value of proposals sent to potential Inbound clients.• Development of a case study that ranked among the TOP 10 in the Limitless Award at RD Summit 2023 in the Digital Transformation category.• Planning and promotion of the "The BRIEFcast" project, which generated 150,000 views and 279 new subscribers in the first month of the new YouTube channel, with an average view rate of 13%.• TecFriday Case – TecMundo's Black Friday, which featured a total of 10 live events, influencer campaigns, lead nurturing tracks for subscribers, and prize giveaways. The results included an average open rate of 10.76% across 34 email campaigns over two months, 16,000 clicks on CTA buttons, and a total audience of 114,000 people across all live events.

• Plan and monitor paid media, inbound, and email marketing campaigns;• Identify gaps and optimize ongoing paid media campaigns;• Analyze campaign results to determine whether to continue or change strategy;• Manage campaign budgets;• Review promotional materials and propose improvements;• Brief team and monitor strategy execution;• Share knowledge and best practices with the entire team;• Play a leading role in continually improving acquisition processes through paid media.KEY RESULTS• Black Friday Campaign in partnership with NZN, which resulted in a live event with 391 views and 20 qualified leads for the sales team.• Establishment of a routine with the sales team to discuss lead qualification criteria, helping to increase the lead conversion rate by 25%.• Average generation of 370 contacts per day for the Low Touch team and 30 qualified contacts per day for the High Touch team.• Partnership with the Customer Success (CS) team to develop an educational journey for the lead base, facilitating product adoption for new subscribers.

• Development of strategies for acquiring qualified leads in the B2B market.• Execution of paid media strategies on Meta, Google, and LinkedIn Ads platforms.• Creation of content strategy for market education on SAAS.• Development of dashboards for metric tracking.• Monthly reporting on departmental results for management.• Direct collaboration with sales and Customer Success teams on acquisition funnel and relationship management.• Development of Purchase Journey for new leads.

• Management and planning of content for social media, focusing on communication with content creators (influencers) and potential brand partners (B2B);• Temporary assistance to the Content Boost team, focused on creating and optimizing Facebook Ads campaigns to boost campaign content;• Management of the Clube da Influência community, developing strategic planning and actions to accelerate member engagement both on and off the platform;• Creation of dashboards for more strategic monitoring of relevant metrics for each action;• Development of personas and buying journeys, with a focus on the influencer audience.KEY RESULTS• 50% growth in the community member base in the first quarter of 2022 compared to 2021 results.• 200% increase in community member engagement rate in the first quarter of 2022 compared to 2021 results.

• Develop digital strategic plans to brand;• Create shopping journey and Inbound Marketing plans to get and qualify leads;• Blog content creation to clients, the agency and partners;• Social media content strategy;• Clients social media following and analysis;• Business Intelligence Project development to strategic clients;• Guidance and procedure development to Digital Planning area;• Rich materials, e-mail marketing, landing pages, creation and strategy;• Facebook and LinkedIn Ads campaign creation and follow;• Internship coordination;• Clients personalized reports creation and presentation.KEY RESULTS:• Creation of the Inbound Marketing and Performance department• Development of report models for clients• Optimization of results for the main in-house accounts• Creation of the influencer program for the Schär brand

- Audit 160 franchisees business profiles to ensure inFlux pattern;- Facebook Location Project;- Monitor and plan the Social Media posts;- Social Media Analysis of Franchising Expansion area;- Create Inbound Marketing campaigns to new franchises;- Plan commemorative dates campaigns on Social Media;- A Dream Come True Project;- English Pills Project.

- Audit 160 franchisees business profiles to ensure inFlux pattern;- Facebook Location Project;- Monitor and plan the Social Media posts;- Analysis and monitor the Inbound Marketing Strategy;- Social Media Analysis of Franchising Expansion area;- Create Inbound Marketing campaigns to new franchises;- Plan commemorative dates campaigns on Social Media;- Manage two digital marketing agencies.

Briefing development and support on creative team schedule organization. Management of clients requests and internal requests. Material review and text creations.

Internship on a big company. Support material development to internal applications, such as manuals and trainings. Translate important documents, to English, Spanish and Portuguese. Support on meetings and committees presentations. Developing internal communication and organizing small events. Creation of an ecologic campaign to the team. Support on management issues and jobs related to Sarbanes-Oxley (SOX) law.

Internship on graduation area. Improvement and immersion on the agencies various departments, such as costumer services, media, creation and mostly production. Briefings elaboration. Audio-visual material production with national impact to Associação Franciscana, working as a project coordinator. Developing FAE internal radio “Rádio Web FAE”, creating and producing the weekly program called “Transição”. Production support on the institution end of the year video. Creation and production of an internal circulation program about a short-film production for RPC RV program called “Casos e Causos”.