Anna Trocino Email & Phone Number

Westchester, Fairfield & Hudson Valley

Greater New York City

Lower Hudson Valley, New York

Poughkeepsie, New York

Hudson Valley, Westchester & Fairfield Counties

• Accountable for the achievement of income performance targets for community-basedfundraising events, including the 4th largest Making Strides Against Breast Cancer walk in the country, Distinguished Events, and other community events for the Hudson Valley/CT area with an income portfolio of close to $3,000,000• Manages, coaches, and develops a team of community development execution staff, eachdirecting the execution of multiple events, for assigned geographic market area; ensures thatresponsibilities and accountabilities of all direct reports are well-defined.• Serves as a primary relationship manager for targeted accounts and priority relationships inmarket area; responsible for leveraging those relationships to achieve income and mission goals.• Directly accountable for the achievement of income performance targets, as well as event-relatedmission and advocacy activities, for a portfolio of community-based events within the greaterassigned area.• Provides necessary hands on training, coaching, and support with a focus on communityorganization and relationship building• Responsible for the optimization of current community event activities for assigned geography;identifies and executes strategies to implement best practices that result in growth of eventrevenue in alignment with market and regional income targets.• Drives community relevance and revenue through customer-centric and innovative strategies.• Monitors financial expenditures and progress against budgetary plan and takes appropriatemeasures to meet top line and bottom line goals ensuring a high ROI in meeting revenue targets.• Responsible for annual budgeting and revenue forecasting. Ensures compliance with ACSpolicies, including employment, risk management, event and cash handling, and financialcontrols.• Ensures effective stewardship of key volunteer and donor relationships.• Models volunteer staff partnership through support of volunteer leadership.

Hudson Valley, Ny

• Partner with community, health system, & corporate and distinguished partnership staff to coordinate a market strategy for the Society’s community presence in 7 counties of the Hudson Valley, NY market• Accountable for the territory’s mission and income targets of $1,800,000 through staff leadership, relationship management and engagement of locally based corporations, small health systems, volunteer leadership groups and other community-based assets. • Serves as the primary relationship manager for community-based target accounts and constituents, responsible for leveraging those relationships to maximize engagement through corporate initiatives, distinguished events, major gifts and mission activities, and other areas of focus • Oversees, manages and builds the area Board of Advisors and ensures these high-level volunteers are effective and continually developed and utilized to their full potential to maximize fundraising, volunteer recruitment and other key efforts. Recruited 9 new board members in 2016.• Leads the charge for local new business development through sales and new initiatives such as Real Men Wear Pink. Cultivated $126,000 in new business income in 2016. • Responsible for transferring relationships to appropriate staff as needed once relationships are established and providing seamless support and constituent relationship management throughout• Leads the volunteer engagement efforts to ensure the volunteer talent and capacity is available to execute community, health system, corporate and distinguished partner activities within the geography• Works in partnership with ACS CAN, including efforts to increase ACS CAN membership.• Actively demonstrates and cascades the enterprise-wide mindsets: integrity, collaboration and stewardship.

Eastern Division-Ny & Nj

* Staff partner for the Division Corporate & Distinguished Partners department, primarily focusing on the growth and development of partner relationships with Fortune 100 and 500 companies headquartered in New York and New Jersey* Serve as the point of contact in the Eastern Division for Nationwide initiatives such as Suits & Sneakers, Lee National Denim Day, Relay For Life National Corporate Team Partner Program and more*Directs and delivers against engagement strategies and opportunities with corporations within the community, and on a broader scale nationwide and/or globally.*Prospect research, recruitment, cultivation, and retention of targeted companies and other priority corporations while achieving income and program goals as determined.*Aligns CEOs' and corporations' affinities and needs with ACS program of work to achieve individual income and program performance metrics, support enterprise goals, and to further our impact to mission programs and services.*Makes introductions and recommendations for beneficial alliances and partnership opportunities for the Society and among our corporate and distinguished partners.*Leverages volunteers as door openers and relationship builders.*Oversees delivery of high level constituent experience and recognition programs in order to engage and maintain relationships.*Works across Divisions to maintain enterprise account management standards, drives and encourages innovation to achieve high recruiting and retention rates with corporate accounts.*Partners with enterprise support functions to deliver successful programs, which includes planning and gathering continuous performance feedback.*Supports the Corporate Engagement Partners and VP Corporate & Distinguished Partners to ensure mission, top line, and bottom line goals are reached as well as compliance with enterprise policies.*Works to identify success metrics, ensures quality implementation of programs and monitors success rates

Hudson Valley, Ny

• Staff Lead for American Cancer Society’s mass market fundraising events as such as Relay For Life, Making Strides Against Breast Cancer and Coaches Vs. Cancer in 6 counties of the Hudson Valley• Cultivates a strong volunteer constituency. Oversees the recruitment, training and mobilization of volunteers, and partners with volunteer committees in planning and executing events. Secures volunteer commitment through volunteer development and recognition• Oversees the expansion of Relay For Life in the Hudson Valley by cultivating new events and exceeding assigned fundraising goals in 2011 and 2012, maintaining a personal portfolio of over $500,000 • Conducts site reviews, oversees budgets, selects appropriate venues, negotiates and maintains contracts for all events managed by this position• Establishes social media presence for community and college events while maintaining a communications calendar• Maximizes net income potential by securing sponsorships and underwriting commitments • Successfully develops and maintains key relationships with community businesses, community leaders, young professionals, students, faculty and high potential volunteers. • Develops strategies for increasing event participation, revenue growth, community awareness and volunteer engagement• Provides guidance and oversight for events handled by more junior level Events Manager staff and college interns • Selected to represent New York and New Jersey at the National Relay For Life Leadership conference in Nashville, TN in 2012- facilitated trainings based on national on the local level for over 500 volunteers

Poughkeepsie, Ny

• Planned, organized & managed the overall fundraising activities and special events at United Way, resulting in $2 million in 2008 and $1.8 million in 2009 for the Community Fund• Provided support and management for the Campaign Chair and Campaign Leadership Team, of about 40 volunteers, to coordinate 250 annual workplace campaigns and represent the campaign’s functional divisions• Built relationships with donors year-round; regular meetings and speaking engagements with groups and individuals- making the “ask” both in person and on the phone for corporate sponsorships and personal donations• Staff representative at ribbon cuttings, chamber breakfasts and all community events

• Responsible for strategic marketing and branding of a $7 million not-for-profit organization• Organized and developed YMCA marketing/communications though website, advertising, newsletters, mailings, blast e-mails, electronic media board and program catalogs reaching 10,000 members • Collaborated with the development office on annual giving publications, grant writing and special events• Managed entire marketing department budget; all YMCA print projects, advertising and promotions