Anna Cearley-Rivas Email & Phone Number

United States

Oversee the communications function for this top-ranked school of education that is also a leader in research funding. Work with a team that is committed to accessibility, personalized learning/supports and that is expanding a transformational approach to classroom teaching called Next Education Workforce.

Brought in to oversee external communications for the Adtalem Global Education portfolio of Chamberlain University, which has the largest school of nursing in the country; two medical schools and a veterinary school. Contributed during a period of organizational evolution, including the recent acquisition/integration of a fifth institution.+ Oversee development of external strategic communications plans, and key messaging and positioning (emphasis on DEI), for the four institutions and execution of the plans to elevate awareness/reputation.+ Content development: press releases, social media, blog posts, opinion pieces, video scrips, speeches, etc..+ Leverage internal and external resources to support and enhance marketing/brand initiatives, guiding and supporting internal staff and external PR firm, and regularly interfacing with institutional leadership.+ Media outreach/Press events/Metrics reporting+ Developing processes for project management of PR-related campaigns, (i.e. standardized intake and planning documents and monthly project development chart).+ Thought leadership and issues-based campaigns, such as: - A novel collaboration with LCMC Health system in New Orleans that allows for qualifying students to pursue their BSN degrees at little to no cost in exchange for working with the system. - Perioperative nursing collaboration with AORN (the nation's premier perioperative organization), to identify and prepare nursing students for work in this specialty through a badging program.+ Directly involved in identifying angles for opinion pieces , and coordinating with institutional leaders to develop opinion pieces that were secured/published in high-value publications: Inside Higher Education, MedPage Today, and Modern Healthcare, and additional forthcoming publications.

MIG is a multi-disciplinary national design/planning/communications firm involved in shaping places and ideas to better our communities, including in the environment, education and healthcare sector. Projects include systems change initiatives. Position is primarily client-facing, overseeing marketing and community engagement accounts with the private/nonprofit and government sector, and providing PR-specific support. + Manage client accounts: Includes clean energy, education, museums, water conservation, and mental health.+ Projects: Marketing and communications; media outreach; community engagement campaigns, fundraising-focused efforts, website development, website redesigns, newsletter copy and design; and rebranding campaigns.+ Deliverables: Measurable outcomes through website visits, document downloads, media coverage and content linking, increasing fundraising membership.+ Administrative tasks: Budget and workload management, team coordination. Business development.+ PR support for MIG-led projects.

Oversaw internal and external organizational communications for the private, nonprofit National University System, which serves 40,000+ students and has among the largest schools of education in the country, and nursing/healthcare programs. The System includes: National University; City University of Seattle; Northcentral University; and other units.+ Provides guidance to senior leadership to help build external awareness and reputation through development and execution of campaigns focused on key institutional initiatives. + Directs an internal-external communications team + PR firms. Oversees the overall communications strategy for the National University System.+ Strategy execution: Development of messaging documents, press releases, web and blog content and developing other storytelling tactics aimed at informing the public of the positive impact of System programs.+ Lead global and national publicity campaigns advancing education and healthcare projects, including a press conference with the New York City mayor's office; a donor announcement in Washington D.C.; and a national teacher award that featured teachers being surprised in six major media markets during a 24 hour period in conjunction with a social media campaign in all 50 states + D.C (received a PRSA award).+ Collaboration across various institutional channels to align communication-focused institutional goals and objectives. + Thought leadership strategies include development of a thematic blog, opinion pieces, as well as social media support for institutional leaders. Core topic areas included: -Future of learning/Personalized Learning -EdTech -Social Emotional Learning -Teacher prep/professional development -Workforce Education+ Coverage secured in Chronicle of Philanthropy, Inside Higher Education, Education Week, Associated Press, NPR affiliates and major television affiliates in the Los Angeles, D.C. and New York City media markets.

San Diego

Managed and executed multiple internal communications and PR campaigns and activities for schools in the global Laureate Education Universities Network, a position that involved regular traveling and dual management of PR activities between the NewSchool of Architecture and Design in San Diego and the National Hispanic University in San Jose, as well as a global design program launch in coordination with schools in New Zealand and Italy. Responsibilities included: + Communications strategy: Developed the schools' overall yearly PR/media strategy as well as specific communications plans and messaging documents for events, new academic programs and other identified campaign opportunities.+ Oversaw internal communications projects, including regular updates developed on behalf of key leadership and an employee engagement initiative for the accreditation process.+ Created and updated communications collateral: press kits, press releases, e-newsletters, website content, blog posts and other social media content. Also involved in developing internal communications on behalf of senior leadership.+ Worked with senior leadership and in cross-functional teams to ensure consistent messaging across our communications platforms on a local and international scale.+ Secured media coverage that enhanced the awareness and reputation of NSAD and global education partnerships though general media and industry/trade publications.+ Promotion and event management of the school’s monthly lecture series.+ Additional PR outreach included: advisory board development, community partnerships, and providing support to enrollment/marketing teams for Open Houses and prospective student outreach.

Developed social media content and strategy for the national company Tree.com, the parent company of LendingTree and other online real estate and home improvement web sites, with an emphasis on developing content aimed at informing potential consumers and generating leads:+ Generated and edited content for the LendingTree blog using content marketing strategies for lead generation such as integration of SEO keywords and trending topics.+ Oversaw a team of about a dozen freelancers, managing a freelancer budget and topic calendar that aimed to entertain and inform readers and potential customers of finance and lending trends.+ Oversaw development of LendingTree's other social media channels on Twitter and Facebook, working with PR team to develop campaigns aimed at generating leads.+ Monitored social media metrics and prepared comprehensive monthly social media metrics reports to pinpoint alignment with marketing leads.+ Identified intervention opportunities via social media to generate prospective leads and protect reputation.

Executed external communications strategies through traditional media outreach, blogger relations and other communications platforms aimed at generating prospective student awareness and alumni contributions.+ Primary tools for outreach included development of press releases, direct media pitches and content for the USC web site and alumni magazine. + Coordinated with professors to develop multiple ways of sharing the stories behind their research with general audiences as well as industry stakeholders. + Social media strategies included generating live blog coverage of conferences and other events to build content marketing platforms.+ Developed a Twitter strategy for the Rossier School of Education that resulted in positive engagement with education reporters on Twitter and significant organic increase of followers.

Master Of Science - Ms, Communication Management, Annenberg Program On Online Communities

Graduated in December, 2009, with a master's degree in Communication Management from the Annenberg Program on Online Communities..

Bachelor Of Science - Bs, Journalism

Attended the Medill School of Journalism, which provided a comprehensive and challenging program for aspiring reporters. Part.

Non-Degree, U.S.-Mexico Studies

As part of a journalism grant, I attended a summer program at this prestigious Mexico City research university. It was geared towards U.S..