Anna Cebrian

Anna Cebrian Email and Phone Number

Director at Inforesidencias.com @ Inforesidencias.com
catalunya, catalonia, spain
Anna Cebrian's Location
Barcelona, Catalonia, Spain, Spain
Anna Cebrian's Contact Details

Anna Cebrian work email

Anna Cebrian personal email

About Anna Cebrian

Marketing Director, with more than 20 years of experience. Proven experience creating successful teams in B2B and B2C markets-Expertise in the areas of marketing, purchasing and sales, with a broad view of the business. Good mix of creative and analytical skills, used to develop products and programmes to maximise ROI and deliver the established targets.Ability to engage into projects, project planning and implementation, build successful teams, manage complex organisational situations and translate international company strategies into local needs in a successful way. Taking into account off-line and on-line strategies, including SEO and SEM for web positioning and ecommerce.Specialties: B2B, B2C, marketing, digital marketing, strategy, management, communication on and offline, branding, company identity, planning. Healthcare and nutrition, nursing homes, person directed care.

Anna Cebrian's Current Company Details
Inforesidencias.com

Inforesidencias.Com

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Director at Inforesidencias.com
catalunya, catalonia, spain
Employees:
5
Anna Cebrian Work Experience Details
  • Inforesidencias.Com
    Managing Director
    Inforesidencias.Com Jan 2020 - Present
    Barcelona Area, Spain
    Inforesidencias.com es el buscador/comparador online líder en España en el sector geroasistencial, con más de 6000 usuarios diarios.- Buscador y comparador de residencias de mayores, centros de días, servicios de atención domiciliaria y teleasistencia. - Con más de 1200 solicitudes de contactos - leads - mensuales- Bolsa de trabajo especializada en el sector geroasistencial- Periódico digital dependencia.info: especialista en el sector de la tercera edad, la dependencia y… Show more Inforesidencias.com es el buscador/comparador online líder en España en el sector geroasistencial, con más de 6000 usuarios diarios.- Buscador y comparador de residencias de mayores, centros de días, servicios de atención domiciliaria y teleasistencia. - Con más de 1200 solicitudes de contactos - leads - mensuales- Bolsa de trabajo especializada en el sector geroasistencial- Periódico digital dependencia.info: especialista en el sector de la tercera edad, la dependencia y residencias geriátricas, centros de día y teleasistencia.- Seminarios prácticos presenciales y aula virtual especialmente pensados para directores y gestores de centros- Consultoría especializada en sector geroasistencial- Compra y venta y traspaso de residencias con la máxima discreción- Información y reglamentación del sector Show less
  • Casa Santiveri S.L.
    Marketing And Innovation Director
    Casa Santiveri S.L. Mar 2013 - Jan 2020
    Barcelona
    Santiveri, a company created in 1885, is the pioneer in Spain in functional health food, food supplements and nutraceuticals. The mission of Santiveri has been to improve health and wellness of our consumers for the last century. Specialized in functional food, nutrition and food supplements. Providing a healthy, nutritious and balanced range of products with natural ingredients without compromising taste or eating experience.Product ranges of our heath foods include actual trends… Show more Santiveri, a company created in 1885, is the pioneer in Spain in functional health food, food supplements and nutraceuticals. The mission of Santiveri has been to improve health and wellness of our consumers for the last century. Specialized in functional food, nutrition and food supplements. Providing a healthy, nutritious and balanced range of products with natural ingredients without compromising taste or eating experience.Product ranges of our heath foods include actual trends in:- Sugar reduction ranges: jams, biscuits, sweeteners and chocolates- Organic range of food products- Lactose free and milk protein free range of drinks- Gluten free range of food products- Fat reduction: cholesterol free range and free from trans fats- GMO free - Healthy, balanced, nutritional and clean label range of productsA complete range of food supplements, phytotherapy and natural health products (vitamins, royal jelly, plant extracts and essential oils). A range of cosmetics/beauty products and nutraceuticals.My role as marketing manager is to develop and maximize sales of the 3 product categories and create the appropriate organizational environment to successfully innovate, bringing knowledge and creativity together to grow the business. Show less
  • Lyreco - Ofiservice
    Marketing Director
    Lyreco - Ofiservice Jul 2006 - Jul 2012
    Barcelona Area, Spain
    Marketing director B2B. Headquarter in Barcelona. Market leader. Sales of 175 M€ in 2011. Marketing department with 25 people. Responsibilities for marketing strategy, purchasing, merchandising, and communication,Mission:• Balance the international and local product selection with the local customer needs. • Provide the right product, price, margin and cost strategy to reach the EBIT required by the shareholders.• Manage a team of merchandisers to have the right… Show more Marketing director B2B. Headquarter in Barcelona. Market leader. Sales of 175 M€ in 2011. Marketing department with 25 people. Responsibilities for marketing strategy, purchasing, merchandising, and communication,Mission:• Balance the international and local product selection with the local customer needs. • Provide the right product, price, margin and cost strategy to reach the EBIT required by the shareholders.• Manage a team of merchandisers to have the right product selection (more than 24.000 skus are sold, 6000 of them as permanent stock delivered in 24hr)• Increase market share (increased 4 points in the last two years)* Provide marketing tools & the right marketing strategy to support 400 sales reps visiting customers in a regular basis.Responsabilities:• Managing a portfolio of products to drive a profitable business growth and customer satisfaction. • Lead a team of 25 people in developing a value proposition that meets the needs of the customer, including analyzing critical business drivers and risks. • Build a successful marketing team in the B2B environment.• Negotiate deals with suppliers: such as Hewlett Packard (HP), Epson, Lexmark, Portucel Soporcel, Stora Enso, Unipapel, Esselte.• Catalogue creation (paper and online), pricing strategy and sales support to more than 400 sales reps. Definition of online strategy, SEO and SEM (more than 35% sales via online shop).• Leading a team of 25 people, including an internal studio to create all marketing literature• Define marketing tools to maximize sales, promotions, e-mailings, e-promotions, on-line catalogue, workshops, trainings, sponsorships and charity programmes. Show less
  • Avery Dennison
    Marketing & Sales Manager. Office Products Spain & Portugal.
    Avery Dennison Feb 1998 - Jun 2006
    Barcelona Area, Spain
    Achievements: Increase the brand awareness and market share of Avery in the Spanish market (from 0% to 20%). Started Office Product business in Spain & Portugal. Turn over and sales increase. Operating profit and Net Income improvement in the last 5 years New product listings and new channels were opened (both retail and traditional trade). Average of 20 new skus and five new clients every year.Responsibilities Marketing: Define and implement the Strategic Plan… Show more Achievements: Increase the brand awareness and market share of Avery in the Spanish market (from 0% to 20%). Started Office Product business in Spain & Portugal. Turn over and sales increase. Operating profit and Net Income improvement in the last 5 years New product listings and new channels were opened (both retail and traditional trade). Average of 20 new skus and five new clients every year.Responsibilities Marketing: Define and implement the Strategic Plan, Annual Operating plan and Budget for both the Spanish and Portuguese markets.  Responsible for the P&L and its results (review P&L / Bal Sheet fluctuations). In charge of giving quarterly forecasts and reviews. Define the yearly business plan and marketing plan. Member of the European marketing and European sales team: strategic planning growth projects and new product ideation and processes. Active member in lean management and six sigma improvements applied both in the production and the commercial side.Sales: Define the sales strategy per product range, supplier and channel. Lead negotiations with key clients for rebates, marketing and promotional support Find the right balance between selling needs and customer service to have a lean and efficient organisation. Price, margin and cost control. Show less
  • Océ España
    Supplies Department Manager
    Océ España Jan 1994 - Dec 1997
    Barcelona Area, Spain
    • Mission: Create a new supplies department inside the company after the merge with a plotter manufacturer.• Hired & trained 9 people: 1 product manager, 4 sales people and 4 telesales• Compiled a product catalogue with 2000 skus • Defined strategy and expansion plans of the new division within the company.• Responsible for the P&L• Sales end 1997: 3,9 M € (from only 0,5K in 1994: doubled sales every year
  • Acc10
    Project Leader
    Acc10 Sep 1990 - Mar 1992
    Barcelona Area, Spain
    • Working in the area of international investments. .• Involved in the negotiations with Hewlett Packard, Sony and Hitachi. They all established themselves in the Barcelona area in the early 90’s.

Anna Cebrian Skills

Marketing Strategy B2b Management Business Strategy Marketing Strategy Sales Operations Negotiation Product Development New Business Development Product Marketing Sales Management Business Development Team Leadership Business Planning Pricing Strategy Product Management Team Management Sales E Commerce Strategic Planning Marketing Communications Leadership Business To Business Project Coordination Leading Projects Forecasting Market Planning Pricing Pricing Analysis Problem Solving Catalog Merchandising Cross Merchandising E Commerce Seo Sales Support Private Label Six Sigma

Anna Cebrian Education Details

Frequently Asked Questions about Anna Cebrian

What company does Anna Cebrian work for?

Anna Cebrian works for Inforesidencias.com

What is Anna Cebrian's role at the current company?

Anna Cebrian's current role is Director at Inforesidencias.com.

What is Anna Cebrian's email address?

Anna Cebrian's email address is ac****@****ail.com

What schools did Anna Cebrian attend?

Anna Cebrian attended Iese Business School - University Of Navarra, La Salle Bcn, Ism Barcelona, Universitat De Barcelona, Université Nancy, France, Keele University, Universitat De Barcelona.

What are some of Anna Cebrian's interests?

Anna Cebrian has interest in Economic Empowerment, Education, Environment, Science And Technology, Health.

What skills is Anna Cebrian known for?

Anna Cebrian has skills like Marketing Strategy, B2b, Management, Business Strategy, Marketing, Strategy, Sales Operations, Negotiation, Product Development, New Business Development, Product Marketing, Sales Management.

Who are Anna Cebrian's colleagues?

Anna Cebrian's colleagues are Juan Pablo Correa.

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