- Be the team lead in transforming audience management team from a purely operational team to a analytical and strategic team - which provides meaningful recommendations to CRM and media strategy and execution - Collaborate with cross-functional teams, marketing channels, guest experience/insights research, and data science to build a cohesive and actionable customer segmentation strategy- Build and maintain audience management tableau environment - which enables scalable audience discovery across various lines of business- Responsible for managing large sets of data uses disparate data sources (SQL server, Guest Connect Customer data, Adobe Campaign Classic, Adobe Analytics), collaborating with data engineering and data science teams to enable this data to be used to generate insights for multiple business stakeholders- Manage a team of 3 analysts, who are responsible for creating custom audience segments for complex email, media, and direct mail campaigns - Develop business requirements for data engineering teams to create custom ETL pipelines to move data from various adobe and guest connect platforms into a cloud data environment (snowflake).- Responsible for managing offshore technical resources - created a plan to onboard offshore technical team to augment in house audience management resources - supplementing offshore resources lead to a 3x output in delivery of custom audience segments across e-mail and media - Responsible for learning and development plan for a team of 3 analysts, created a custom SQL and tableau course to train the team on fundamentals of database design and data visualization- Manage stakeholder expectations of audience management team output through thorough communication of teams bandwidth, as well as created custom project management dashboards which show real time prioritization and bandwidth of team projects. These dashboards enabled stakeholders to understand workload in real time and prioritize requests accordingly.

- Own the relationship with the key business leaders (Ellen Digital Ventures, Warner Brothers Home Entertainment) managing platform marketing and product, driving analytical insights into customer acquisition, adoption, engagement and retention- Manage and customize all ETL requirements and processes for data engineering team, responsible for extensive process documentation and deployment of several social media APIs- Project lead on data automation for Ellen Digital Ventures, responsible for designing data warehouse structure and custom tableau reports which cater to a wide variety of audiences (from finance teams, marketing leads to executive producers)- Collaborate Ellen Digital Ventures creative team and executive producers to optimize cross-platform content performance - Develop user friendly tableau dashboards that cater to cross functional teams for Ellen Digital Ventures which empower users by enabling them to have multiple selection options using parameters, filters and dashboard actions - tableau integration led to teams becoming self reliant on basic reporting/data gathering requests- Transform digital reporting strategy on Ellen Digital Ventures from manual excel based reporting to automated tableau reporting environment - which resulted in a 5x decrease in time spent on daily/weekly/monthly reports - Generate insights that are actionable and that generate practical business impact - helped drive exponential growth in Machinima Facebook page from 100K views a month to 100 million views a month in less than a year- Identify key growth areas for youtube content strategy across Machinima owned and operated channels