Anna Christensen Email & Phone Number

Houston, Us

Atlanta, Georgia, Us

Houston, Texas, Us

Submited proposals to win a dynamic portfolio of qualitative, quantitative, ad hoc, consumer, and B2B research projects, including focus group moderation and branding research/strategy, as well as marketing strategy development for select clients. Leveraged associate input and voice of the customer to devise brand strategies in a competitive landscape. Created and deployed actionable business analysis/insights per market research results, including customer journey mapping and customer personas.

Rueckersdorf/ Nuremberg, Bavaria, De

Partnered with teams at automotive manufacturers to resolve complex business issues and served as moderator for focus groups, ethnography, and car clinics. Effectively gathered requirements and asked specific questions to fully understand client needs, delivering recommendations through project development, field work, analysis, and presentation of results.

Atlanta, Georgia, Us

Worked at both the strategic and tactical levels to generate bold and innovative ideas for growth. Took calculated risks to deliver innovations, demonstrated successful project ownership, and identified and prioritized opportunities using data. Provided thought leadership in business development initiatives. Built meaningful relationships and influenced all levels of the organization. Followed and analyzed market trends and applied concepts to marketing campaigns.

Atlanta, Georgia, Us

Interacted with all levels of leadership to provide direct project support in the design, development, and execution of qualitative and quantitative market research studies. Acted as liaison between internal clients and outside market research vendors to facilitate appropriate scoping, prioritization, and research design. Utilized primary and secondary research to develop, analyze, and synthesize actionable intelligence and communicated insights to key stakeholders. Implemented the first proprietary research studies at GS Marketing.

Rueckersdorf/ Nuremberg, Bavaria, De

Oversaw multiple, high-stakes international projects with global logistics for high-profile clients, including Mercedes-AMG, Mini, Rolls Royce, BMW, Dell, Kraft, Sprint, Philips, TomTom, Sara Lee, GSK, Merck, MeadWestvaco, and SCA North America. Managed partner selection in various countries, international projects, document creation, analysis of varying cultural differences, and international client presentations.

New York, Ny, Us

Initiated the first Alloy youth panel with national reach, Alloy Reporters; Gave Alloy a “face on campus” by leading a video intercepts campaign at colleges in the Northeast.• Recruited and managed Alloy reporters, which consisted of approximately 100 students who supplied qualitative feedback through open-ended questions, interviews, and online surveys• Played an integral role in each step of proprietary, quantitative research studies such as the Alloy College Explorer from question ideation to analysis and client presentations • Directed video recorded intercepts: derived insights from footage and created edited pieces to be used as qualitative support • Assembled and moderated focus groups in the youth space; topic example: receptiveness to advertising and incentives• Provided research support for business proposals using proprietary and syndicated resources• Company representative: Speaking engagements, college visits, career-day hostess, manager of company sponsored non-profits

Austin, Tx, Us

• Organized research materials gathered at ideation sessions, focus groups and interviews for new accounts• Performed initial screenings by phone for research participants• Conducted online competitive analyses for Dell and World Vision

Austin, Texas, Us

• Media Buying Assistant on new outlet research, regional research, and data organization• Copy editor for IBM

Columbus, Oh, Us

• Managed a staff of sixty in a store where goals, community, and diversity were top priorities• Maintained a strong brand message within the store environment even in times of marketing controversy• Earned three promotions in two years and remained a top performer within the district

Ma, Advertising, Concentration In Account Planning And Copywriting

Communications, Concentration In Mass Communication With A Minor In Psychology