As the Co-Founder of Placecrafters, I bring over a decade of real estate marketing experience, having worked in leadership positions with some of the world’s leading billion-dollar firms. This extensive background has given me an in-depth understanding of what it takes to thrive in today’s competitive real estate market. Fueled by this knowledge and passion, I co-founded Placecrafters—a real estate-focused marketing agency built by industry experts, for industry professionals.In a fast-paced and ever-evolving industry, our agility and expertise allow us to craft dynamic marketing strategies that truly stand out. Our services include:→ Property Marketing Collateral → Strategic Campaigns & Consulting → Dynamic Drone Videos & Photos → Branding & Logo DevelopmentOur approach combines creativity with a deep understanding of market trends to deliver exceptional results that help clients grow and succeed.

Led a team of six marketing managers and partner with clients and commercial real estate brokers across the Southwest region to drive forward-thinking strategies, pivoting in accordance with real-time market factors to achieve success for pre-leasing, brand development, awareness, and lead generation campaigns that yield real-world results to B2B stakeholders.

Strategic marketing partner to ±160 brokers and their clients in the Greater Los Angeles region. Leading graphic designers and the marketing team’s efforts in the following key areas: pitches and presentations, property marketing, brand development, communications and positioning.

Pay per acquisition leads: mortgage, loans and debt. Implemented internal digital marketing initiatives for 5 brands under the parent company. Built relationships with outbound marketing vendors to partner with to create quality leads through website marketing tactics.

One of the fastest growing Real Estate brands in the nation. Led a team to drive the marketing department to reach company goals. Provided strategic and creative direction to designers, web developers and marketing support. Collaborated with internal directors and built strategic relationships with external agencies and vendors within the technology, merchandise and real estate spheres. Measured and reported performance of initiatives against goals using Hubspot CRM.

Southern California Media Group publishes WHERE Magazine, WHERE Guestbook, PERFORMANCES Magazine and various travel, theater and electronic publications.Managed all marketing activity across the Los Angeles, Orange County and San Diego offices. Redesigned, optimized and wrote new copy for the corporate website SoCalMedia.com using Wordpress. Conceptualized, created and implemented print & digital B2B marketing material. Implemented visual/writing guidelines and manage reviews and proofreading of all outgoing digital marketing material.