Anna Kavanaugh Email & Phone Number

Winchester, Va, Us

Winchester, Virginia, Us

Develop & implement SEO strategies for Decks.com, Trex.com & intl. sitesCreate/manage SEO content across platformsConduct competitor research & improve website areasCollaborate for comprehensive content strategyMonitor metrics & enhance content/structure for SEOAnalyze organic search landscapes for traffic opportunitiesManage writers/agencies for content & growth strategiesLead SEO-related strategies & projects for TrexWork on backlink strategies & content optimizationManage Decks.com brand for traffic increase & marketingCoordinate agencies/writers for SEO content.

Winchester, Virginia, Us

• Manage all aspects of sub-brand Decks.com and increase sessions YOY in organic, direct, social, email, and referral traffic year-to-date• Create and design Decks.com’s organic social media content across Facebook, Instagram, and Pinterest• Lead SEO analysts to ideate on monthly content priorities and SME experts, and internal stakeholders to create compelling, engaging written and video content• Strategy and execution of email journeys • Monitor daily performance metrics and site analytics in GA and report to stakeholders• Manage and update content on the site through AEM/CRM and content author other digital initiatives • Manage and drive day-to-day relationships and work with key agency partners• Collaborate and project manage new CRO tests and CRE optimizations on Trex and Decks.com• Create and manage ads on Decks.com

Winchester, Virginia, Us

Founded a digital marketing agency, providing tailored marketing strategies to streamline clients’ efforts.Led a team of freelancers to create impactful content for social media campaigns and marketing materials.Built and maintained strong client relationships, driving measurable results and ROI.Clients include: Sarah Sells Real Estate, Backseat Events, and Hideaway Air B n B.

Bluemont, Virginia, Us

• Develop marketing strategies and the editorial calendar as well as provide creative content concepts for campaigns• Create daily on-brand content for the website, social media, newsletters, paid media, & more to reach target audiences• Collaborate daily with design and the events team to ensure brand and messaging alignment• Took ownership of newsletter strategy, Increasing email subscribers by 42% and open rates by 59%• Work with internal and external stakeholders to deliver marketing assets monthly• Own analytics reporting for all marketing initiatives and distribute results to stakeholders

Bluemont, Virginia, Us

• Owned content programming for Boulder Crest Foundation, Boulder Crest Institute, Struggle Well, and Avalon Network websites• Created on-brand copy for all distribution channels, collaborating with external organizations• Created content for 10 social media platforms• Gathered and organized 110K+ photos to create an asset library system for the foundation• Launched, produced, and edited Struggle Well podcast, currently at 6K+ downloads

Stoughton, Ma, Us

• Broke new accounts and sold company services• Researched and recruited top IT candidates for high-paying technical positions• Responsible for upkeep of recruiting news and posting relevant items on LinkedIn and Twitter• Edited resumes and presented clients candidate overview submissions for positions

Providence, Rhode Island, Us

• Assisted in managing a team of 4 employees in addition to the daily operations of the bank• Opened accounts and referred services to partners to close more than 1MM in assets per quarter• Responsible for processing home equity loans, mortgages, and referrals for financial advisers

• Edited 10+ articles weekly for The Bay Beacon, Eglin Flyer, The Hurlburt Patriot, and Green Beret• Researched and pitched 5+ stories weekly for the People section of The Bay Beacon• Worked with the design team to create layouts on a weekly basis

Charlotte, Nc, Us

Responsible for providing excellent customer service to all customers of the bank. Promoted to Customer Service roll after a few months and trained as a loan officer for personal and auto loans.Managed customer issues for customer's overseas and in person.Opened and closed accounts and provided recommendations.

Managed stories, captions and photos for news website.

Research and analyzed more than 300 blogs from all over the country. Pursued sites and and featured on the country pages at Global Post online.

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I worked as a reporter for the fashion section of a new magazine created at Emerson and photographed for the magazine as well. We worked online and in print.

Bachelor Of Science (Bs), Print Journalism And Multimedia

Mba, Business Administration