-Head of marketing for all APN brands: mental health, addiction treatment, physical fitness, and telehealth-Manage an 8-person internal marketing agency (designers, writers, strategists, producers) and oversee relationships with external vendors for all 4APN sub-brands and initiatives-Determine direction and oversee execution for our B2B and B2C marketing for APN, its sub-brands, new launches, and six US locationsMy team covers content marketing, social media, paid advertising, SEM, SEO, brand partnerships, digital media production, podcasting, graphic design, event planning, email marketing, traditional marketing, digital events, CEU events, and more.

-Oversaw brand marketing team-Developed content marketing strategy-Collaborated with digital marketing manager on creative assets for paid placements

-Managed web content for All Points North Lodge-Co-spearheaded marketing campaign concepts and related Google, Facebook, LinkedIn, magazine, tv, and newspaper ads-Established and maintained brand strategy and guidelines for all content-Crafted outlines for tv interviews and served as a liaison between staff, press, and PR-Strategized for and wrote e-mail marketing content in Pardot-Created bi-weekly blogs for brand awareness and content marketing-Wrote and edited all brand web copy-Wrote and edited all copy for print ads, tv ads, informational brochures-Assisted in SEO and back-end of WordPress/Divi

-Wrote copy for blogs, e-books, etc for boutique brands and agencies-Developed and managed social media presence on Instagram, Facebook, & Squarespace-Networked and collaborated with brands and bloggers via Instagram-Spoke and participated in panel discussions as nutrition expert-Wrote blog articles, conducted interviews, and provided media quotes for various online publications -As Seen In: FabFitFun, Spoonful, Popsugar, Hello Giggles, Aaptiv, Shape, Reader’s Digest, Romper, Brit + Co, Active.com, Truth Bar, Healthline, Southern Living, My Domaine, AtHomeAthlete, & The Daily Meal

-Developed and adapted lesson plans and educational resources for our thousands of participants-Crafted articles, presentations, lesson plans, print materials, brochures, and worksheets for use within WIC and Public Health-Piloted a new medical nutrition therapy collaboration with Ventura County WIC and GoldCoast Healthcare Plan-Provided nutrition presentations throughout WIC and the community-Evaluated and counseled high-risk clients in person and via telephone

-Oversaw nutritional care needs for nearly 2000 patients-Delivered in-home nutritional assessments and evidence-based counseling for COPD patients-Developed the nutrition component of CATCH Grant and associated protocols-Participated in community needs assessments, advisory committees-Edited CATCH Grant newsletters and designed COPD posters and patient materials