Anna Colclough Email & Phone Number

St Ives, England, Gb

St. Ives, England, United Kingdom

St Ives, Cornwall

Tempest Photography is the country’s largest school photography company, with a turnover of just under £40m. I head up a team of 14 people. In the past 2 years, I have launched a new e-commerce business for Tempest - www.rebelmoments.com whilst continuing with my original roleTempestMarketing strategy & development of marketing communications plan - I am responsible for the marketing strategy across 5 areas of the business, incorporating both B2B & B2C channelsWebsite & e-commerce– I managed a complete re-design of the Tempest corporate website and delivered an app, an e-commerce website and a digital lead generation platformGoogle & online advertising – I introduced Google re-marketing campaigns as well as social media advertising with excellent resultsEmail marketing - I introduced a CRM and have developed an email marketing strategy for B2B & B2C Social media – I completely over-hauled the social media strategy, launched an Instagram account and have substantially increased our Twitter followingPeople Management – I am currently responsible for two teams of 14 direct reports and have solid experience of recruitment, performance management and securing training Rebel Moments Devised a business plan and submitted a proposal for a new business venture to the board in August 2018. I was then given a £1m budget to recruit a team and launch the business, which I delivered on schedule in October 2019Project-managed the entire build and launch of Rebel Moments, which involved 3 separate agencies, sourcing products, suppliers, choosing software partners and recruiting a new teamDirected the strategy of the branding, leading the creative and strategic process required to develop the brand; from the name, to tone of voice and imageryDeveloped a digital marketing strategy which is entirely based on ROI and includes social media marketing, PPC, SEO and email marketingI have full strategic and operational responsibility for all aspects of the business

Hemel Hempstead, United Kingdom

Responsible for brand strategy and all marketing and communications at Morrisby, which incorporates both B2C and B2B communications. Includes marketing, content creation and strategy, digital marketing, social media, customer services strategy and off-line marketing campaigns. Accountable for:- Responsibility for Marketing Strategy & Development of marketing communications plan- Re-launch of website and design of user journey- Created the tone of voice for the website and re-wrote all of the content- Designed and wrote all of the copy for offline brochures and pdfs- Developed and implemented video marketing strategy- Responsible for running (and analysing the results of) user testing sessions- Management of external agencies- Present regular webinars- Responsible for SEO- Devised and implemented an extensive email marketing strategy & campaigns- All aspects of Digital & Content Marketing- Development and implementation of new customer services strategy- Forged an e-commerce mentality- Developed a brand new Social Media strategy - Implemented on-line purchasing for training a programmes- PR & External Communications Strategy- Member of Senior Management Team

Tring

Co-Founder of start-up adventure travel e-commerce website, www.tourdust.comOriginally launched as a high-quality directory, Tourdust has migrated to become a successful tour operator.Key ResponsibilitiesOperational- Board member with responsibility for all key strategic decisions- Conducted margin negotiations with all tour operators- Responsibility for business development and ongoing account management with over 200 global partnersProduct- Responsible for product strategy and development in Europe, Africa, North & South America- Sourced accommodation, ground handlers and activtities in all of the above regions- Designed & researched the itineraries, with an eye to developing original and unique experiencesWebsite Build- Project managed the build of a multifaceted website & brand from concept through to finished product, whilst keeping to a strict budget- Responsible for devising a customer services strategy which included designing, briefing and project management of bespoke technology build to solve the on-line e-commerce journeyMarketing- Identified a gap in the market, researched and successfully launched sub-brand for Tourdust (tourdust.com/family) - Managed the development of web content and search marketing for new destination and product launches- Worked with agencies to develop branding for the business- Recruited & managed a team of writers to produce content and then edited to ensure it was beneficial to the SEO strategy- Worked with & briefed PR agency and offline agenciesContent- Responsible for content strategy and day to day management of the website- Designed content requirement for customer journey through the website- Devised content strategy and workflow for ongoing content management- Extensive copy writing for Tourdust and guest blogs

• Managed a team of freelance writers in production of social media & sentiment tracking reports for major blue chip clients (Cadbury, Rio Tinto, Hyundai, Land Rover, CIS.)• Responsible for editing all reports and adding strategic recommendations

Runcorn

- Managed portfolio of accounts including Morrisons, Somerfield, Coop & wholesalers - Successfully renegotiated & restructured business investment with major customers - Achieved incremental listings in 3 key accounts through range review negotiations - Compiled and presented sales team strategy to board

Walton On Thames

Account manager responsible for selling Walls Ice Cream and Birds Eye frozen foods into national multiple chains- Accountable for £16 million business across national accounts- Exceeded sales & contract negotiation targets- Responsible for category management, promotional plans and in-store implementation of marketing campaigns

Walton On Thames

A 2 year graduate scheme including placements in sales, marketing and categorymanagement teams.

Hemel Hempsteaf

Summer internship in the HR department

Ba, German & Business Studies

German & Business Srudies

International Baccalaureate

International Baccalaureate