- Collaborate and work with the Creative Team to align business objectives, foster innovation, and encourage team development, promoting effective communication and a collaborative culture.- Co-create and develop Machinas’ comprehensive corporate brand guidelines to ensure strategic consistency, while facilitating and contributing to the definition of the company’s mission, vision, and values.- Co-leading and contributing to the development of company communication strategies (internal and external).- Strategically plan and develop intranet content to increase employee engagement and alignment it with company goals.

- Responsible for the creative vision, the look, the feel and the quality of Esprit E-commerce communication.- Team leader working on the E-commerce communication, interactive design and concept innovation for Esprit. - Accountable for the creative and strategic presentations related to App, Responsive web design, mobile, fashion newsletter layouts and global online campaigns.- Team coach and facilitator.- Co-leading and contributing to the development of company communication strategies (internal and external).

I have been a jury member for advertising and design festivals such as One Show Interactive (2005), Eurobest Interactive (2005), Art Directors Club (2007), ADC*E Art Directors Club of Europe (2011), Laus del Diseño Gráfico y la Comunicación Visual (2011), Lovie Awards (2013-2019), Webby Awards (2007-2024).- Evaluate submissions for creativity and impact.- Provide constructive feedback.- Stay abreast of industry trends.- Discuss and select winners.- Encourage innovation and new talent.

I've been invited to teach some programs related to digital media and communication in Design Schools or Universities. List of institutions includes:- [2014] Tribunal member at Bachelors Degree in Design Final Degree project at Bau school (Barcelona).- [2012] CITM, Center for Imaging and Multimedia Technology (Barcelona).Art Direction in Interactive Advertising classes as part of a Art Direction graduate in UPC, Polytechnic University of Catalonia.- [2009–2012] Elisava, School of Design and Engeering (Barcelona).Interactive Advertising classes as part of a Graphic Advertising course.- [2008] IDEP, Design & Image High School (Barcelona).Art Direction classes in “Software Operadores Multimedia” course.- [2006] Nueve Zeros School (Barcelona).Digital design classes in Digital media master in UPC, Polytechnic University of Catalonia.- Delivering lectures and workshops on design principles.- Mentoring and guiding students through projects.- Assessing student work and providing feedback.- Develop course materials.- Keeping abreast of design trends and industry practices.

Working for various companies freelance and also working on personal projects.- Creating design concepts and visual materials.- Managing client relationships and project timelines.- Overseeing design execution and collaborating with other creatives.- Creation and self-editing of a recipe photo book

Working in projects for clients as: Arbora & Ausonia (Procter & Gamble), Audi, Nike, Seat motors, San Miguel Beer, Adolfo Domínguez, Panrico, Henkel, Laboratorios Esteve, FAD (Foment de les Arts decoratives), IOC (International Olympic Committee), Danone, Aguas de Lanjarón, Font Vella, Bopan, PortAventura, CAM (Caja de Ahorros del Mediterraneo), SONY, La Caixa, Turismo de España, Turismo de Aragón, Turismo de la Rioja, the Barcelona Council, Vodafone, Intermon Oxfam. Some of the projects that I have worked on have been awarded in national and international festivals such as Cannes Cyberlions (Grand Prix), New York Festivals, One Show Interactive, Eurobest Interactive, and El Sol Festival.- Lead the creative vision and art direction for digital projects.- Manage a design team and oversee project delivery.- Working with clients to agree design objectives.- Ensure high quality design standards across all projects.- Conceptualise and implement visual strategies for websites, advertising and digital content.

Working for clients as: FC Barcelona, Palau de la Música Catalana, Chocovic.- Create visual designs for digital media.- Manage projects from concept to delivery.- Liaise with clients to understand their design needs.- Ensure design consistency and quality across all collateral.- Work independently to meet deadlines and deliverables.