Curator
Auckland, New Zealand
This role is in TVNZ's content team, curating for their AVOD streaming platform TVNZ+. With over 1.4 million New Zealanders visiting TVNZ+ every week, a curator is responsible for editorial decision making and producing engaging copy to attract and retain digital audiences.Day to day, I am involved in:- Researching and creating persuasive and compelling copy for new shows and movies being added to the digital platform to drive audience interest and maximise SEO opportunity;- Using Content Management Systems (CMS) to create web pages for TV shows and movies, curate content across the website, plan themed collections of content, and store/manage site imagery;- Editorial decision-making to ensure website content is promoted and resurfaced as appropriate, as well as responding or reacting to unscheduled events such as breaking news or pop culture trends. Ensuring all content has eye-catching imagery and relevant recommendations;- Curate the TVNZ+ movies hub to ensure the breadth of the catalogue (over 300 movies) is show to audiences.- Interpreting data to understand our digital audiences, and maximise and diversity their engagement with our content;- Self organisation and management to maintain a pipeline of content to meet launch deadlines and retire expired content;- Undertaking cross-team communication and collaboration to source image assets and create site imagery, meet sponsorship goals, and support priority content.