Shaping data-driven marketing and sales enablement for Fortune 500 and mid-market companies, well-funded startups and the agencies who serve them. Delivering results for complex B2B solutions in high-growth environments and new or rapidly expanding markets.Record of creating high-velocity marketing programs with short ramp to revenue and accelerated pipeline delivery and establishing marketing function as business profit center. Focusing on predictive growth modeling to drive revenue centric strategies, driving complex narratives with precise differentiation and ICP segmentation to establish net new and alumni marketing efforts, and establishing reliable and accurate KPI infrastructure and reporting to optimize channel performance and budget. Driving consensus across diverse executive, marketing, product, technical/engineering, sales and operations stakeholders to align competing objectives with revenue goals. Building marketing infrastructure, processes and teams from the ground up that exceed goals in productivity and efficiency. Core Competencies -Predictive growth modeling, GTM, competitive landscape, differentiation, positioning-ICP/persona development, customer journey, value proposition and messaging-Multi-channel awareness, demand, lead generation, nurture, scoring-Emerging technology, channels and force multiplying platforms -Campaign, mktg automation and CRM management-Building and coaching fast-paced innovation teams of up to 25 -KPI development, data hygiene and reporting for performance/budget optimization