In 2011, I co-founded Loot Rentals with my sister-in-law, where I combined my attention to detail, background in event planning, and love for design into an award-winning event rental business in Austin, Texas. Loot Rentals has been featured in Martha Stewart Weddings, Southern Weddings, Southern Living, and more.As the leader of Loot Rentals' brand and marketing efforts, I believe that great design and strategic thinking go hand in hand. Over the years, I developed a strong sense of how to harmonize aesthetics with business goals, always striving to push boundaries while remaining focused on sustainable growth. I’m a firm believer in the power of collaboration and mentorship, cultivating an environment that encourages creativity, teamwork, and resilience.In the Fall of 2017, we expanded into retail with the launch of Loot Finer Goods, a boutique lifestyle and home goods shop featured in Domino Magazine, Apartment Therapy, and The Everygirl. While Loot Finer Goods closed its doors in 2021 to allow the rental arm to flourish post-pandemic, the lessons learned from this chapter solidified my belief in adaptability and the importance of evolving with changing markets.In 2020, I led the expansion of Loot Rentals into the DFW market, navigating the challenges of the pandemic with optimism and determination. We officially opened our doors in 2021, and I’m proud to say that Loot continues to thrive in both Austin and DFW today.In 2024, I made the pivotal decision to pursue a professional career in creative consulting, channeling my passion for design and strategy into helping brands and business professionals strengthen their brand identity. My work now spans experience-driven interior design, event design, branding, product development, and art direction.Outside of work, I’m often found on a patio with a cold topo chico in hand, dreaming up new ideas while enjoying the Texas sun with my young family in Fort Worth.