Anna Spitzer

Anna Spitzer Email and Phone Number

Director, Digital Strategy, Head of Social and Influencer Marketing @ Church & Dwight Co., Inc.
Princeton, NJ, US
Anna Spitzer's Location
Princeton, New Jersey, United States, United States
Anna Spitzer's Contact Details
About Anna Spitzer

Executive brand leader that specializes in creating consumer-centric strategies across CPG, beauty and hospitality. Skilled in multiple aspects of marketing including digital, social, influencer, content, strategic communications, brand partnerships, CSR, full-funnel media planning and change management.

Anna Spitzer's Current Company Details
Church & Dwight Co., Inc.

Church & Dwight Co., Inc.

View
Director, Digital Strategy, Head of Social and Influencer Marketing
Princeton, NJ, US
Anna Spitzer Work Experience Details
  • Church & Dwight Co., Inc.
    Director, Digital Strategy, Head Of Social And Influencer Marketing
    Church & Dwight Co., Inc.
    Princeton, Nj, Us
  • Church & Dwight Co., Inc.
    Head Of Social Media, Influencer Marketing & Digital Strategy
    Church & Dwight Co., Inc. Jun 2024 - Present
    Ewing, New Jersey, Us
    Oversee the entirety of Church & Dwight's US brand activations across social media, influencer marketing and digital strategy. Lead team to execute full-funnel consumer planning and execution across the portfolio of Specialty Hair & Skin Care, Personal Care, Health & Well-Being, Fabric Care and Home Care.
  • L'Oréal
    Assistant Vice President, Global Brand Engagement At Essie
    L'Oréal Jul 2023 - May 2024
    Paris, Fr
    Grow and develop the essie brand’s global brand engagement strategy to generate earned love. Collaborate with marketing, R&D, legal, finance and 12 local markets. Oversee global Instagram channel and implement new Meta, TikTok, Pinterest and YouTube content strategies locally. Promote nail color authority across global creators, manicurists and experts. Lead team of three and establish new processes with agency partners.
  • L'Oréal
    Assistant Vice President/Director, Brand Engagement At Thayers
    L'Oréal Jan 2021 - Jul 2023
    Paris, Fr
    Integrated the Thayers brand within L’Oreal Groupe and worked cross-functionally to support multiple 360 campaigns, including the brand’s biggest retailer launch at 3,500 Walmart stores and Walmart.com. Led strategy and team responsible for advocacy, influencer, social, content and communications. Launched first TikTok brand campaign by partnering with 75 mid to top-tier skincare influencers and medical experts.
  • L'Oréal
    Director, Global Brand Engagement At Maybelline
    L'Oréal Nov 2019 - Dec 2020
    Paris, Fr
    Grew and developed Maybelline's global CSR and employee engagement strategies to make a positive impact for the business, key stakeholders and consumers. Launched Maybelline Brave Together global initiative and online resources in partnership with five markets, pledging $10M to mental health non-profit organizations.
  • L'Oréal
    Director, Influencer Marketing & Strategic Partnerships At Essie
    L'Oréal Sep 2018 - Nov 2019
    Paris, Fr
    Managed all aspects of integrated communications on a US level including press materials, influencer marketing, spokespeople and events. Executed quarterly events and 15 new product mailings per year. Conceptualized and launched first-ever LGBTQIA+ 360 program to establish brand commitment to diversity, equity and inclusion.
  • L'Oréal
    Senior Manager, Influencer Marketing At Essie
    L'Oréal Aug 2016 - Sep 2018
    Paris, Fr
    Led influencer relations, strategy, content co-creation and analytics. Owned influencer partnerships generating YoY growth: activating over 2,000 of the most influential content creators. Created efficiencies for always-on content, campaign management and FTC compliance.
  • Hyatt Hotels Corporation
    Manager, Global Social Strategy & Activation
    Hyatt Hotels Corporation Mar 2014 - Aug 2016
    Chicago, Il, Us
    Built and executed social media foundations and digital strategies for six Hyatt brands on a global scale. Launched 10 global brand campaigns including Hyatt's Month of Community Service across all brands and regions and Park Hyatt’s Tastemakers series in Tokyo, Paris and New York City. Identified new and emerging social media channels and published a Global Social Book for over 600 hotels worldwide.
  • L'Oréal
    Manager, Social Media & Digital Communications
    L'Oréal Jun 2012 - Mar 2014
    Paris, Fr
    Managed the daily presence and growth of Maybelline, Garnier and Essie’s US social media and growth strategies across eight channels with cross-functional teams and agency partners. Established all three brands on Instagram with MoM growth. Doubled the Essie brand’s Facebook and Twitter followers in less than one year.
  • Victoria'S Secret
    Coordinator, Brand Communications & Events
    Victoria'S Secret Jul 2009 - Jun 2012
    Columbus, Ohio, Us
    Led Victoria’s Secret Beauty’s regional press and events in 10 US markets. Managed fragrance and cosmetics launches to drive social engagement and grow PR impressions. Supported spokespeople management and led makeup tutorials with global artists at the Victoria's Secret Fashion Show for three consecutive years.

Anna Spitzer Skills

Social Media Facebook Blogging Public Relations Social Media Marketing Marketing Digital Media Advertising Event Planning Beauty Industry Digital Marketing Integrated Marketing Strategic Communications Media Relations Fashion Editorial Marketing Strategy Twitter Publishing Event Management Entertainment Foursquare Magazines Management Strategy Marketing Communications Cosmetics Pinterest Tumblr Newsletters Social Networking Brand Development Customer Service Product Placement Video Production Writing Youtube Beauty New Media Teaching

Anna Spitzer Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Journalism

Frequently Asked Questions about Anna Spitzer

What company does Anna Spitzer work for?

Anna Spitzer works for Church & Dwight Co., Inc.

What is Anna Spitzer's role at the current company?

Anna Spitzer's current role is Director, Digital Strategy, Head of Social and Influencer Marketing.

What is Anna Spitzer's email address?

Anna Spitzer's email address is an****@****eal.com

What schools did Anna Spitzer attend?

Anna Spitzer attended Indiana University Bloomington.

What skills is Anna Spitzer known for?

Anna Spitzer has skills like Social Media, Facebook, Blogging, Public Relations, Social Media Marketing, Marketing, Digital Media, Advertising, Event Planning, Beauty Industry, Digital Marketing, Integrated Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.