Anna D'Angelo Email & Phone Number

Montreal, QC, CA

Toronto, Ontario, CA

• Spearhead all projects related to Marketing, Communications & PR and Research and Insights nationally.
• Manage team of 4 direct reports in 3 markets: Montreal, Toronto and Vancouver. Support a sales team of 4 Vice-Presidents and 40 sales reps.
• Lead on public relations projects from writing of the press release to distribution to media outlets.
• Manage all research studies for OUTFRONT - analyse results, build presentation and present results to clients.
• Collaborate with Creative, Real Estate and Legal departments on various projects including RFP's (request for proposals), government relations, etc.

New York, NY, US

• Lead national marketing, research and communications departments at national level.
• Develop and implement strategic marketing/communications and research plans and budgets.
• Responsible for internal and external sales and marketing materials, activities and communications (media kit, press releases, sales packages, etc)
• Supervise conception of corporate ads, videos and promotions.
• Acquired PR responsibilities previously outsourced by Zoom; saving 20% of marketing budget and achieving 3x more coverage than closest competitor.
• Represent Zoom on industry research committees (Canadian Out-of-home Measurement Bureau and Out-of-home Marketing Association of Canada)

New York, NY, US

• Managed both marketing and research departments at national level.
• Reported to the president and COO of Zoom Media.
• Supported a sales organization consisting of four senior managers and twelve sales representatives.
• Oversaw creation of all national marketing and branding material used by management and sales teams. Created corporate ads promoting Zoom brand.
• Established guidelines to ensure streamlining of all marketing information to staff.
• Collaborated with sales management to organize agency tours and client events.

New York, NY, US

• Managed marketing research department at national level.
• Planned and implemented research strategy in accordance with corporate objectives.
• Responsible for research budget planning and administration. Presented budget to senior executives during annual fiscal planning period.
• Created persuasive presentations for potential clients and business opportunities. Presented directly to agencies and clients.
• Developed research tools to support sales managers and teams (consumer profiles, efficiency studies, survey analysis, post-test studies, etc.)
• Directed the process of conducting primary research with third party research firms.

Bachelor'S, John Molson School Of Business: Marketing

Dec, Liberal Arts

High School Diploma, Graduated With Honours