Anna D'Angelo Email & Phone Number

Montreal, Qc, Ca

Toronto, Ontario, Ca

• Spearhead all projects related to Marketing, Communications & PR and Research and Insights nationally.• Manage team of 4 direct reports in 3 markets: Montreal, Toronto and Vancouver. Support a sales team of 4 Vice-Presidents and 40 sales reps.• Lead on public relations projects from writing of the press release to distribution to media outlets. • Manage all research studies for OUTFRONT - analyse results, build presentation and present results to clients.• Collaborate with Creative, Real Estate and Legal departments on various projects including RFP's (request for proposals), government relations, etc.

New York, Ny, Us

• Lead national marketing, research and communications departments at national level.• Develop and implement strategic marketing/communications and research plans and budgets.• Responsible for internal and external sales and marketing materials, activities and communications (media kit, press releases, sales packages, etc)• Supervise conception of corporate ads, videos and promotions.• Acquired PR responsibilities previously outsourced by Zoom; saving 20% of marketing budget and achieving 3x more coverage than closest competitor.• Represent Zoom on industry research committees (Canadian Out-of-home Measurement Bureau and Out-of-home Marketing Association of Canada)• Conceptualize and manage third party research projects and present results to clients.• Implicated in development of analysis tools and rate card for Zoom Canada. • Design and conduct in-house market research (questionnaire, critical path, staff, analysis, presentation).• Collaborate with creative department to conceptualize, design and provide content for new, bilingual website. • Responsible for corporate branding and social media strategy (Facebook, Twitter, LinkedIn and Pinterest)

New York, Ny, Us

• Managed both marketing and research departments at national level.• Reported to the president and COO of Zoom Media. • Supported a sales organization consisting of four senior managers and twelve sales representatives.• Oversaw creation of all national marketing and branding material used by management and sales teams. Created corporate ads promoting Zoom brand.• Established guidelines to ensure streamlining of all marketing information to staff.• Collaborated with sales management to organize agency tours and client events. • Trained sales staff / organized national sales conferences.

New York, Ny, Us

• Managed marketing research department at national level.• Planned and implemented research strategy in accordance with corporate objectives. • Responsible for research budget planning and administration. Presented budget to senior executives during annual fiscal planning period.• Created persuasive presentations for potential clients and business opportunities. Presented directly to agencies and clients. • Developed research tools to support sales managers and teams (consumer profiles, efficiency studies, survey analysis, post-test studies, etc.) • Directed the process of conducting primary research with third party research firms.

Bachelor'S, John Molson School Of Business: Marketing

Dec, Liberal Arts

High School Diploma, Graduated With Honours