Hi, I’m Anna.My career in marketing has taken me through a variety of roles, including managing marketing campaigns as a specialist, overseeing design projects as a project manager, and optimizing sales through an ecommerce manager position. With over 7 years of experience, I have gained a diverse skill set that allows me to approach marketing challenges from different angles.Despite my focus on marketing, I have always had a deep love for design. Over time, I realized that there was a real need for designers who could bridge the gap between creativity and business objectives. My approach involves blending design and a growth-driven approach, so every design decision is grounded in the needs and goals of the project. This allows me to create designs that look not only great but also drive real business results.I am proud to have a proven track record of success, having worked on numerous projects with clients in a variety of industries. Whether it's designing a website, creating a new branding campaign, or optimizing an existing design, I am committed to helping my clients achieve their growth goals through my unique blend of marketing strategy and creative expertise.Recently, I started writing my own posts on LinkedIn, which has been a significant milestone for me. Although the process of creating valuable content is still a learning curve for me, I am committed to delivering honest and meaningful posts that provide value to readers. Therefore, I would be honoured if you took the time to read and share your thoughts through comments, feedback, and suggestions.Let's chat! Reach out to me via email: contact@annadesilva.com.I love hearing about unique ideas and impactful missions. Send me an email if you do too.Ask me about:Online Marketing | eCommerce Marketing | Digital Marketing Strategy | Inbound Marketing | Marketing Automation | Growth Marketing | Marketing Management and Planning | CRO | Webdesign
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Co-FounderNovaAmsterdam, Nh, Nl -
Marketing Automation SpecialistHitachi Construction Machinery (Europe) Nv (Hcme) Aug 2022 - PresentAmsterdam, North Holland, Netherlands► Introduced customer segmentation emails for B2C and B2B based on customer characteristics t and developed content and design for emails, automation workflows, landing pages and forms using Hubspot CRM and Automation software.► Actively working to increase lead collection and improve open rates, click rates and overall email performance through lead nurturing campaigns, newsletters and automation flows. -
Manager, Digital Marketing & Ecommerce (Europe)Sri Sri Tattva Europe B.V. Jun 2020 - Sep 2022Haarlem, North Holland, Netherlands► Implemented a Strategic Marketing plan that generated a 168% growth in eCommerce sales revenue, resulting in +200.000 EUR.► Led a Multicultural Marketing Team formed by 13 employees across 8 countries and time zones, and received positive feedback regarding management and leadership abilities. ► Launched and created educational digital products that generated the equivalent of 5 months of revenue in 45 days using mainly email marketing and marketing automation resulting in continuous company growth even during the COVID-19 pandemic.► Coordinated the building of eCommerce from scratch, leading a team formed by senior designers, developers, photographers, supply chain managers, sales representatives and copywriters, resulting in 275.000 EUR in D2C sales revenue.► Managed cross-functional teams responsible for product development, sales, promotion and business development, to develop effective B2B and B2C marketing strategies and cooperated with external agencies on the creative development of marketing campaigns and social media organic and paid advertising. -
Digital Marketing & Ecommerce Manager (Germany)Sri Sri Tattva Europe B.V. Jun 2018 - Jun 2020Germany► Lead the development of marketing campaigns by translating enterprise strategies into actionable plans and successfully managed campaigns using SEO, SEA, e-mail marketing and social advertising maximising the company's ROI across multiple marketing channels.► Conducted regular competitive product analysis to identify market opportunities for strategic positioning and differentiation resulting in a new digital product line that brought over 175.00 EUR extra income during the beginning of the Covid-19 Pandemic.► Developed an effective digital marketing plan using Facebook Ads along with a marketing e-mail funnel that resulted in 300% ROI and the company’s service expansion to 5 new cities in Germany. -
Digital Marketing SpecialistSri Sri Tattva Europe B.V. May 2017 - Jun 2018Baden-Württemberg, Germany► Developed and implemented digital marketing campaigns using e-mail marketing, content marketing, SEO and Paid Advertising.► Implemented an Inbound Marketing campaign using SEA, Landing Page Optimization and Email Marketing that generated an extra 300 leads monthly to Sales resulting in an additional income of 21.000 EUR.► Conducted customer research and A/B testing to optimize Landing Page design and conversion, generating an increase of 17% in lead capturing. -
Digital Marketing StrategistAutônomo Apr 2016 - May 2017Rio De Janeiro, Brazil► Implemented a Marketing Strategy that expanded the client’s business offers to the online environment resulting in 6x growth.► Successfully managed to create a marketing funnel using Facebook ads that decreased the CPA resulting in 813% ROI and hundreds of new clients.► Managed a Google Ads Account with a 10.000 USD monthly budget resulting in the expansion of the account to a 40.000 USD monthly budget leading to sales growth.
Anna De Silva Education Details
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Marketing -
Graphic Design
Frequently Asked Questions about Anna De Silva
What company does Anna De Silva work for?
Anna De Silva works for Nova
What is Anna De Silva's role at the current company?
Anna De Silva's current role is Co-Founder.
What schools did Anna De Silva attend?
Anna De Silva attended Growth Tribe, Centro Universitário Unicarioca.
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