Oversee brand strategy for Playtex, Stayfree, Carefree, and o.b.

Led 360 degree marketing efforts for Stayfree and Carefree: media, advertising, shopper marketing, promotions, portfolio management, consumer target, positioning, competitive tracking, ecommerce, pricing, etc. Partnered closely with sales to develop customer selling stories and with operations to deliver short term innovation. Built high performing team of direct reports, accelerating their brand management and leadership capabilities to progress in their careers.

Built from scratch the innovation pipeline for Blue Buffalo's wet cat food business

Managed global brand strategy and innovation pipeline for mid tier value portfolio. Repositioned entire women’s mid-tier value portfolio (four different brands and myriad SKUs) under one brand thereby extending a brand from an adjacent category into razors for the first time.Led Edgewell's first ever startup-style team to launch minimally viable products for in market tests; granted nearly complete autonomy to create new brand, design new product, and enter new category.

Led innovation, advertising development, brand positioning and strategy for Playtex brand ($200MM) for first 8 months, then took on additional responsibility of Stayfree, Carefree, and ob brands to manage $500MM business in total.

Global Feminine Care

Associate Brand Manager on Schick Women's Shave

Coordinate efforts in marketing, education, operations, development, international relations and finance with an overarching goal of continued excellence in the Olympic Games every four years. Develop strategies to grow membership through increasing trial, shifting consumer perceptions, and embedding the sport into American culture.

Associate Marketing Manager - Cookies (October 2010 - July 2011)Associate Marketing Manager - Goldfish (June 2009 - October 2010)Lead cross-functional team to identify, develop and launch new products; assist in the development and execution of annual marketing plans; manage brand volume forecasting and budgets; support consumer promotions; and perform on-going and ad-hoc data analyses.

Developed web 2.0 and social networking strategy for reaching out to mothers and enhancing cause-related initiative, Fishful Thinking. Managed cross-functional teams to bring products to market including holiday SKUs, holiday packaging, and a line extension. Coordinated with purchasing department, printing vendor, advertising and media agencies to produce promotional booklets for mass distribution. Analyzed IRI sales data to determine results of a product test in a regional market.

Oversaw all aspects of a Division III varsity collegiate synchronized swimming team including training, competition, travel, recruiting, and fundraising. Organized, hosted and managed the five day 2007 U.S. Collegiate Championships involving more than 200 athletes, 22 teams, over 100 officials and volunteers, and sold out crowds of spectators; generated over $8,000 in revenue.

Trained and competed as a member of the 2002 U.S. National Synchronized Swim Team. Won a gold and bronze medal at the 2002 Swiss Open Championships. Received one perfect ten in the free combination event.