Anna Digregorio★ Email & Phone Number

Greater Philadelphia Area

Managing and operating tri-axle dump truck/hauling business in the Greater Philadelphia area. We haul dirt, stone, broken concrete, asphalt, etc.

Wayne, Pa

Leading the US division of Pet Valu in all marketing and communication efforts, ensuring that brand standards are adhered to in all unique local markets. -Develop and implement a strategic marketing plan for 400 locations throughout the US-Identify business needs with Merchandising and Operations -Monitor store sales and operations-Create nation-wide events that build customer loyalty, creates awareness, and builds sales-Support new store launches and relocations with proper marketing support-Manage all PR efforts-Build/focus on social media and omni-channel marketing strategies-Manage all supporting in-store/on-line POP and marketing materials -Build community goodwill and awareness for Pet Valu locations (within their specific communities)

Philadelphia International Airport

• Developed and implemented a strategic marketing plan for 170+ retailers/restaurants and 40+ specialty carts for a major airport with over 31.8 million passengers and 43,000 employees.• Managed an annual marketing budget of over $600,000.• Created and launched ad campaign promoting the food and shops that included transit advertising, billboards, on-airport signage/FIDs, directories, website, barricade program, travel related magazines/publications, etc.• Developed customer service initiatives to provide unparalleled service at the airport through marketplace associates and PHL retailers. Includes monthly customer service training and bi-monthly secret shopper program.• Created the merchant incentive program Cutting EDGE.• Worked closely with all merchants to maximize sales and build positive relationships through EDGE Merchant Incentive Program. • Supervised tenants in order to maintain the highest operational standards including visual merchandising and financial performance.• Conducted on-going review of market in terms of trends, marketing and promotions.• Cultivated Airport relationships with Division Of Aviation, Airlines, and various city Agencies on City sponsored events and promotions. • Developed all Public Relations materials and implement the plan.• Responsible for Web development (design and maintenance), Social Media (Facebook/Twitter).• Directly supervised, train and develop supporting on-site marketing personnel and customer service representatives.• Interacted with all members of airport management team and corporate departments to ensure positive working relationships and successful implementation of marketing/property objectives.• Coordinated vendor activities consistent with the airport’s plan which includes holiday gift-wrap, holiday entertainment, holiday décor, fashion shows, sales promotions, etc.

Willow Grove, Pa

• Help develop and implement center's Strategic Marketing Plan and Budget to achieve property's annual goals, impacting sales, traffic and market share.• Work closely with mall merchants to maximize sales and build positive relationships.• Position the center as an integral part of the community, generating positive publicity through related events and actively participating in/with community business organizations.• Work with the General Manager, corporate personnel and other departments to generate revenue contributing to the property's NOI, including impacting percentage rent, Partnership Marketing, income-producing shows, product introduction, etc.• Interacts with all members of mall management team and corporate departments to ensure positive working relationships and successful implementation of marketing/property objectives.• Directly supervise, train and develop supporting on-site marketing personnel.• Manage the administrative duties required of the department, including the mall's website.• Report to General Manager for property specific, operational, and on-site staff/interpersonal issues with dotted line report to Marketing Director for all issues relating to marketing and corporate policy/procedures.

Neshaminy Mall, Bensalem Pa

Responsible for supervising sales staff, delegating work assignments, scheduling, providing customer service, inventory management, exceeding daily/monthly sales goals, store presentation, merchandising, and hiring/training personnel.