Anna Dixon

Anna Dixon Email and Phone Number

Client Strategy Director @ Yoyo
England, United Kingdom
Anna Dixon's Location
Kent, England, United Kingdom, United Kingdom
Anna Dixon's Contact Details

Anna Dixon work email

Anna Dixon personal email

n/a
About Anna Dixon

I have worked in digital agencies for 19 years and specialise in leading digital strategy, directing client investment for the greatest impact and building long-term client partnerships. I am driven by pride in client retention, a love of connecting with people and a genuine interest in building long-lasting relationships. At Yoyo Design, I'm proud to have been promoted to Head of Client Partnerships & Strategy, and to be leading on agency-wide client servicing best practice, setting the standard for the client experience and comms. I have loved my role on the Marie Curie account, co-ordinating the digital work streams and account level communications with the department leads. My client portfolio spans Worldwide Cancer Research, Sustrans, Fight For Sight, Mercedes-Benz World, Lotus Cars, Kew Guild, Remember A Charity and the Sustainable Restaurant Association.I have found my tribe at Yoyo. The agency's values so closely align with my own, and the people here not only live and breathe the triple bottom line of our B Corp status (people, planet & profit), but are the most friendly professionals I've ever met, with total care for the wellbeing of each other. When we're not crafting digital strategies and designs, so much of our time together is spent supporting community initiatives and looking after the world around us with river cleans, litter picks and fundraising activities for local or national causes. In 2023 we have pledged to support Demelza, a local children's hospice, and I love working with such a driven and enthusiastic team, striving to use our business as a force for good... and delivering.As co-founder of Avenue Digital, I was responsible for overseeing the agency's client servicing team, and ensuring the portfolio of clients received the best service and attention possible, proving value through the results we delivered, combined with excellent customer communications. My client portfolio included Tangle Teezer, Mint Velvet, Foresters Financial, Luca Faloni, Monuskin and Bevan Brittan.For 9 years I focused on driving business development and agency growth for top 100 agency, Wickedweb, and consistently delivered £1m revenue per year in 2012/2013. I was able to lead pitch teams and deliver sales presentations to great success, through challenging the client briefs, relationship building, attention to detail, genuine enthusiasm and integrity. The client wins I'm most proud of are Wagamama, Decleor, Sweaty Betty, Pure, Mitre, Aqualisa, Credit Suisse, Baker Tilly, Wiltshire Farm Foods, and The Lifehouse Spa.

Anna Dixon's Current Company Details
Yoyo

Yoyo

View
Client Strategy Director
England, United Kingdom
Website:
yoyodesign.com
Employees:
85
Anna Dixon Work Experience Details
  • Yoyo
    Client Strategy Director
    Yoyo
    England, United Kingdom
  • Yoyo
    Head Of Client Strategy
    Yoyo Jun 2024 - Present
    Royal Tunbridge Wells, England, United Kingdom
    As Head of Client Strategy at Yoyo, I am accountable for driving success across our client portfolio, by developing and executing effective, data-driven strategies that deliver tangible results and drive business growth. Making deep connections and building rewarding and long-lasting relationships feeds my soul, and I'm still very focused on our client partnerships, satisfaction, wellbeing and retention. But I am weaving into that, my strategic consultancy, planning and direction. I have 19 years of digital experience, all working agency-side, with hundreds of clients from all sectors. I lean on that experience to develop comprehensive strategies aligned with client business goals and market trends, to amplify the impact our clients are making in their world, through digital. Working with the incredible team at Yoyo, I specialise in defining strategies for our charity clients - and our diverse portfolio - that combine UX, accessibility, design, tech and SEO, and develop investment roadmaps prioritising impact and ROI. I am excited to be hosting a lunch event soon, a forum where I'll be discussing how to justify the cost of ongoing digital investment to stakeholder boards, inviting clients, prospects and peers to join the conversation. I love networking, creating new partnerships and representing Yoyo, my tribe, my agency home, at B Corp events and industry conferences. My current clients include Worldwide Cancer Research, Fight For Sight, Royal Voluntary Service, Remember A Charity, Sustainable Restaurant Association, Mercedes-Benz World and Sustrans.
  • Yoyo
    Head Of Client Partnerships
    Yoyo Feb 2023 - Present
    As Head of Client Partnerships I am a trusted advisor to Yoyo's clients, with a focus on building meaningful, profitable and long-lasting client relationships and creating a client experience that is considered and joyful. With a passion for delivering the very best in client servicing, I drive revenue growth through strategic client account development and nurturing the client relationship, as well as leading on departmental OKRs and initiatives that support the agency’s key objectives.A bit about Yoyo: Yoyo helps some of the world’s biggest brands and non-profits stand out, drive growth, and cultivate change. We use our skills and experience to help our clients achieve their objectives and be a force for good. Whether it’s creating distinctive brands, digital campaigns, or designing websites that get results, we’re proud of our role in helping to make the world a better place. We are committed to making Good brands succeed and deliver more impact.
  • Yoyo
    Senior Client Partner
    Yoyo Apr 2021 - Feb 2023
    Royal Tunbridge Wells, England, United Kingdom
    My key responsibilities include:- Building strong, healthy relationships with our clients at an account level - Acting as the voice of our clients across the agency, ensuring their needs are being met- Working with the client team to identify problems, strategically plan solutions and present proposals- Helping to embed good client management practices across the teams- Continuously seeking improvements to the way accounts are structured and run - Proactively looking for opportunities to improve internal processes
  • Avenue Digital - Performance Marketing Agency
    Co-Founder & Head Of Client Partnerships
    Avenue Digital - Performance Marketing Agency Apr 2015 - Apr 2021
    London, United Kingdom
    I have discovered what I love to do - meeting people and building relationships that last - which is why I love my role as Head of Client Partnerships for digital agency Avenue as much as I do!I am passionate, enthusiastic, driven and professional, focused on the performance of our client accounts and strategic in directing teams, budgets and digital marketing activity to meet ambitious KPIs. Like all clients, I highly value attention to detail, excellent time management and honest communication. My key skills include: • Cross-channel digital marketing strategy to drive online traffic and conversion, targeting ambitious KPIs• Reporting on paid and organic search activity and traffic, engagement and conversion performance• Leading clients through the paid marketing options, including paid search on Google and Bing, GDN, paid social and remarketing, to deliver against customer acquisition targets • Overseeing best practice SEO implementation, including on-site, technical SEO, outreach and content campaigns to achieve greater organic visibility and engagement goals• Making recommendations to optimise and improve the digital customer journey and CRO• ROI evaluation and searching for new opportunities to achieve greater performance efficiency• Working closely with clients to support their website development projects, consulting on best practice user experience, creative trends, SEO, technical platform integration and hosting • Umbraco CMS and Shopify platform management and training• Google Analytics Advanced certification, working towards the GAIQ• Google Ads Fundamentals Certified• Department leadership, team management, studio resource planning and digital project management• As co-founder, working with Avenue's CEO on agency growth strategy, business planning and leadership decisions.
  • Wickedweb Ltd
    Marketing & Business Development Manager
    Wickedweb Ltd Jan 2015 - Mar 2015
    London Bridge
  • Wickedweb Ltd
    Business Development Director
    Wickedweb Ltd Feb 2010 - Jan 2015
    London, United Kingdom
    My key responsibilities include driving the new business culture at the agency, managing the new business team, strategic business development planning, monthly new business reporting to the board, overseeing the pipeline and lead qualification, developing relationships with prospective clients, responding to client briefs, preparing and delivering pitch presentations, securing new business and agency marketing. I love working on the variety of briefs that we receive as a full service, digital marketing agency, for projects requiring a range of services such as website design and usability, content management systems, ecommerce, email marketing, search engine marketing, social media and mobile app development. In addition, our exposure to clients in all sectors is exciting. We have strong credentials in B2B and B2C markets as well as in delivering digital projects in a global landscape. Client wins for the agency include Thistle Hotels, Aqualisa, Sennheiser, Sweaty Betty, Great Ormond Street Hospital Children's Charity, Wagamama, Baker Tilly International, Travis Perkins and Reed Learning. I really enjoy building relationships with our industry partners too, including solutions providers such as Sitecore, Kentico and Magento, and building our associations with organisations such as the MAA, RAR, The Drum and Figaro. I also manage the agency's marketing team to drive the brand strategy, website development, award submissions and press presence; to raise awareness of Wickedweb and the agency's expert voice in digital, generate leads and ensure all communication is in line with our brand values and vision.
  • Wickedweb
    Senior Account Manager
    Wickedweb Jun 2006 - Mar 2010
    As an Account Manager I have been responsible for coordinating and delivering client projects - the role encompasses project management, from defining scope of works and technical specification documents, to design sign-off and website launch, studio scheduling, budget allocation, data analysis and reporting, and proactive and strategic consultancy. I am also involved in the agency's PR, advertising and website development. My clients include Miss Sixty, Thorpe Park, The Telegraph (Range Rover, Mercedes, Toyota, Tourism Australia, Sky News, Rugby Union), Nectar, Kurt Geiger, Vega, Virgin Megastores, Internet World and the NSPCC. My role has now developed into one focused on new business and sales. I now work closely with the strategic planning and marketing teams to write proposals and credentials presentations and deliver business pitches. Recent wins include The O2, Rank Hovis, Employment Opportunities and Mitre.
  • Colgate Palmolive
    Category Analyst
    Colgate Palmolive Aug 2004 - Aug 2005
    During my time at Colgate Palmolive I assisted the oral care marketing teams with compiling detailed competitor analysis reports on NPD launches, sales reviews looking at brand share of category and share of shelf and product launch announcements to the trade. I was also involved in campaign planning for the launch of Colgate Oxygen and worked with the mix of agencies involved in the website design and development, sampling activity and point of sale promotions.

Anna Dixon Skills

New Business Development Proposal Writing Contract Negotiation Building Relationships Digital Marketing Customer Engagement Tender Submissions Digital Strategy Sales Presentations Pitch Development Team Leadership Sales Management Sales Email Marketing Marketing Business Development Social Media Competitive Analysis Management Advertising Sem Website Development Marketing Communications E Commerce

Anna Dixon Education Details

Frequently Asked Questions about Anna Dixon

What company does Anna Dixon work for?

Anna Dixon works for Yoyo

What is Anna Dixon's role at the current company?

Anna Dixon's current role is Client Strategy Director.

What is Anna Dixon's email address?

Anna Dixon's email address is an****@****b.co.uk

What schools did Anna Dixon attend?

Anna Dixon attended University Of Surrey, The College Of Richard Collyer.

What are some of Anna Dixon's interests?

Anna Dixon has interest in Swimming With Wild Dolphins, Health, Children, White Water Rafting, Education, Environment, Digital Marketing, Caving, Live Music, Quad Biking.

What skills is Anna Dixon known for?

Anna Dixon has skills like New Business Development, Proposal Writing, Contract Negotiation, Building Relationships, Digital Marketing, Customer Engagement, Tender Submissions, Digital Strategy, Sales Presentations, Pitch Development, Team Leadership, Sales Management.

Who are Anna Dixon's colleagues?

Anna Dixon's colleagues are Yo Mama, John Bucks, Martin Pepe, Gregg Lawrence, Emily Ball, Stephen Coventry, Joe Molu.

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