Marketing Coordinator for the American Society of Administrative Professionals

Organic & paid social content strategy and development, market research, agency marketing, social copywriting & content creation, metrics reporting, community management, internship manager.

- Served as a liaison for local, visiting, and national media- Prepared and distributed media credentials at the press gate- Staffed post-game press conferences and transcribed coach and player quotes- Distributed statistics, game notes, press releases, and quotes before, during, and after the game- Updated daily news clippings, compiled media tracking reports, and drafted media materials

- Collaborated with a team of interns to execute a rebrand of Springer's Jewelers, a local jewelry store- Worked closely with the client to develop the rebrand strategy and customer segments based on their business challenges and goals, as well as consumer insights and market research- Wrote briefs that inspired the creatives while keeping them on strategy, on time, and on budget- Worked under a mentor to develop advertising strategies for clients such as Arm & Hammer and Lowe’s

- Interned at DDB Sydney's office with Track, a customer marketing subsidiary of DDB- Collaborated with a team to tap into customer causality and research consumer insights- Assisted the planning team in creating optimal CX journeys for clients such as Volkswagen and McDonald’s- Developed strong professional research and presentation skills while enhancing my global perspective on advertising

Summers 2007 - 2016 (10 years)6 years as a camper, 2 years in leadership training, 2 years as a counselor