Anna Dunsdon Email & Phone Number

Brisbane, Qld, Au

Austin, Texas, Us

Consulting directly with Founder and CEO San Bhaskaran below is a snapshot of the projects, resources and strategic planning we have achieved together:Marketing Strategy: Developed comprehensive marketing plan tailored to the company’s goals, together with Andy Cunningham. Brand and Messaging: Conducted a thorough brand review and provided recommendations for website and collateral messaging improvements.Lead Nurture and Automation: Designed lead nurture sequences and automated processes to streamline marketing efforts.Sales Team Optimization: Offered consulting and tools for reviewing position descriptions and setting KPIs to optimize sales team performance.Development Team Reporting: Established reporting systems to enhance visibility and efficiency for remote teams.

Darra, Queensland, Au

During my short-term contract at Wellbeing Food Pty Ltd, I was responsible for overseeing and enhancing the company's commercial strategies. My key responsibilities and achievements included:1. Implementation of Sales Systems: While the business had an existing CRM in place, it needed an overhaul and additional sales strategy and reporting systems. I led the efforts to upgrade the CRM, implementing new processes and reporting mechanisms to streamline operations and improve sales efficiency.2. Contract Negotiation and Acquisition: I successfully negotiated and secured significant contracts that expanded the company's portfolio. This involved identifying growth opportunities, negotiating terms, and establishing strategic partnerships.3. Market Analysis and Insights: I conducted thorough market analysis to understand industry trends, customer needs, and competitive dynamics.4. Marketing and Communications Strategy: I created tools and templates, developed strategies, and crafted messaging for the company’s marketing and communications. These resources were designed with longevity in mind to ensure consistent and effective communication long into the future.Overall, my tenure at Wellbeing Food Pty Ltd involved leveraging my expertise in the FMCG sector to drive commercial success through strategic initiatives and effective leadership.

Brisbane, Queensland, Au

I joined a small team at Vonex shortly after its ASX listing. My role focused on transformational growth through brand development, marketing strategies, and leveraging both organic and acquisition channels. Between 2018 and 2022, our team grew exponentially to over 100. I was responsible for leading the strategic direction of marketing, communications, brand management, and public relations.Key Achievements:Brand Development: Elevated Vonex to a leading challenger brand in the telecommunications industry.Strategic Partnerships: Secured an exclusive telecommunications partnership with the Qantas Business Rewards programme, significantly boosting Average Revenue Per User (ARPU) and contract length, driving over 50% of new customers.Data Integration: Built a comprehensive Data Lake connecting sales, billing, and support data, and implemented a CRM system for the sales team.Rebranding: Led the rebranding of four acquisitions, providing a blueprint for future expansions.Lead Nurturing: Implemented an automated lead nurturing system, becoming the primary source of organic growth.Sales Leadership: In addition to the marketing team, I led the sales team for a period. During my tenure, we achieved two successive record quarters during the COVID-19 lockdown. I stepped back from sales leadership in 2020 to reduce travel commitments due to a geographically dispersed team as part of my maternity leave planning.

Brisbane, Queensland, Au

Brisbane, Queensland, Au

Cromwell, Otago, Nz

Cromwell, Otago, Nz

Brisbane, Qld, Au

Brisbane, Au

Master'S Degree, Project Management

Graduate Certificate Built Environment & Engineering, Project Management

Bachelor Business, Marketing