Anna Duréault Email & Phone Number

Geneva, Switzerland

- Support the European website operations across Europe, with a specific focus on topics such as quarterly content roll-out, data layer, tag management and improving KPIs by optimising existing content/customer journeys- Leverage digital activities and create cross-market synergies- Coordinate the localisation, customization and roll-out of new content and features across European markets- First level support, initial analysis and dispatching to incoming web related maintenance andrequest features from internal stakeholders and european markets- Analysis and follow-up of content performance and conversions

Geneva Area, Switzerland

- Management of mazda.ch website (3 languages), in collaboration with agencies and development team:* optimize digital customer journey (UX) to boost engagement and conversion* integrate content in collaboration with several departments (products/services)* create landing pages and microsites* manage performance and referencing (SEO)- Digital campaigns management:* coordinate cross-media campaigns (Display, Social Media, SEA, retargeting, native)* manage campaign tracking* follow-up, analyse results and make recommendations- Project management:* developped augmented reality (AR) and virtual reality (VR) apps* developped, implemented and optimized dealer websites (95 websites)* implemented a webchat tool on mazda.ch* structured tracking and created dashboards (Google Analytics/Data Studio)

Geneva Area, Switzerland

Blue Butterfly is a digital marketing agency based in Geneva. It is made up of 4 main departments: traffic, marketing, copywriting and artwork. Within the marketing team, my main missions were the following :- Set up, tested and deployed cross-channel campaigns (marketing automation) through Campaign(Adobe, Smartfocus) and Content (Wordpress, Drupal) Management Systems- Followed and analysed the main KPIs (deliverability, reactivity, turnover, ROI), reported them and made recommendations directly to the head of marketing- Increased and improved campaigns performance (AB test, levers creation and implementation, segmentation)- Validated campaign processes (planning, strategy) and coordinated web development, translations, graphic creations- Managed various strategic projects (UX, conversion, upsell, cross-sell ..)

Geneva Area, Switzerland

Paris Area, France

(Internship)- Managed B2B websites contents and offers via a Content Management System (CMS) and in collaboration with IT experts- Coordinated online communication and offers with the local teams (30+ countries)- Tracked and analyzed web data (main KPIs: traffic, turn over, customer journey, etc)- Provided support and follow-up for B2B e-marketing acquisition levers (emailing, display, SEM, etc)- Involved in various web projects (website and email revamping: user's requirements, specification, testing) in collaboration with the PMO

Frankfurt Am Main Area, Germany

(Internship)- Contributed to the strategic analysis and established marketing plans- Developped new products and packaging (Réa, Joker, granini) with the R&D and Supply Chain teams as well as design agencies- Assisted local teams for setting up new products launching campaigns- Involved in market studies

Noisiel

(Internship)- Analyzed business performance indicators : control panel, prices, facing- Provided information and communicated business strategy to the sales force- Developed sales support tools : goodies, advertisements, sales pitch- Managed database system

Alpes Area

(Internship)- Negotiated and established cross-merchandising operations in supermarkets- Assisted area manager for setting up and carrying out operations: product control, visual merchandising, negotiation with supermarkets- Involved in logistics, stock turnover and filling of shelf-displays

Région De Nantes, France

Chalon-Sur-Saône, Burgundy, France

- Involved in customer handling (average foot fall of 600 persons a day)- Provided information and advice to customers- Worked with a team of 15 persons

Domaine De Chamilly, Burgundy, France

- Did seasonal work in the fields and on the production site- Was in charge of sales and customer service

Master In Management, Digital Marketing

Activities and Societies: Pôle festival Elan Rock - Shamrock Pôle Oenologie - Le Banquet Nantes, France Top 6 Business Schools in France.

Master'S Degree, International Marketing

Toronto, Canada (Exchange semester) - International marketing - Services marketing management - Brand communication - Business strategy.

Classe Préparatoire Hec

Lyon, France Intensive and selective program to enter french Top Business School (high level studies in economics, mathematics, philosophy.