Anna Dyer Email & Phone Number

Auckland, NZ

Auckland, New Zealand

Amsterdam Area, Netherlands

Leading the global marketing strategy, planning and execution of brand and seasonal campaigns (DTC and B2B) across both licensed and owned footwear brands including Hi-Tec, Magnum, Totectors, 4SYS & ezeez.

Amsterdam Area, Netherlands

Leading the global marketing strategy, planning and execution of brand and seasonal campaigns across both Hi-Tec Sports & Magnum Boots.

Amsterdam Area, Netherlands

Leading the global trade and consumer marketing strategy, planning and execution. Focus on elevating global brand communications and driving the Go-To-Market strategy across our subsidiary and distributor network.

Amsterdam Area, Netherlands

• Responsible for the development, execution and delivery of GTM toolkits that are relevant to our markets and inspiring to both trade and consumer audiences across retail, digital, advertising and PR
• Working closely with the product team and internal stakeholders to translate product stories into marketing collateral
• Project managing campaign delivery across markets based on individual deadlines and localisation requirements, including management of processes for launch events
• Key account contact for subsidiaries and distributors to provide brand and campaign support
• Managing the implementation of our global brand strategy in line with business objectives
• Managing our digital asset bank and maintaining our brand portal

London, United Kingdom

• Managing and monitoring an annual brand and advertising budget of £20m
• Implementing the brand and marketing strategy and ensuring all communications aligned to long term strategy
• Managing monthly tactical Above The Line campaigns for the different categories across all media including online, press, radio and outdoor
• Developing and executing brand and tactical TV campaigns
• Mentoring and managing 4 direct reports including an internal studio resource and regular intern positions
• Managing advertising effectiveness including ongoing measurement and reporting back to wider marketing and commercial teams

• Monitoring and tracking of monthly brand and advertising budgets
• Brand guardian working with internal marketing teams and external agencies as well as third parties on promotions to ensure these deliver on brand
• Management of key internal stakeholders, building strong relationships with commercial and marketing teams
• Managing the content sharing process with other marketing teams including retail and Customer Marketing and working with them to ensure all campaigns are aligned
• Working with the digital team for Carphone Warehouse social media channels including Facebook, Twitter and YouTube to develop content
• Briefing and managing work through external agencies and an internal design studio

Queenstown, New Zealand

• Developed collateral material to support campaigns for both retail and hospitality operations, ensuring adherence to brand guidelines
• Managed the development and updating of the subsidiary hospitality and retail websites
• Management of the company subsidiary customer loyalty program
• Developed, maintained and administered customer database for retail and hospitality operations
• Supported the Sales & Marketing manager in her role in development, production and communication across the group
• Coordinated production of copy material and liaised with advertising outlets, including press releases