Anna (Klim) Eagle Email & Phone Number

Melbourne, Victoria, Australia

Anna Eagle Consulting (AEC) specialises in providing event management, export and import brand development as well as sales, marketing strategies, public relations campaigns and sponsorship relationship support. AEC’s clients include: Fromberg Klim Tennis (Oct 2020 – current)Planning and Strategy: Successfully launched during Covid, Cardio Tennis for over 100 women in the Bayside Area Promoted and grew awareness of Fromberg Klim Tennis service offering and further launched and introduced Hot Shots, Private Classes and School Programs as part of the sports curriculum at Melbourne Girls Grammar, Hampton Primary School, Sandringham Primary School and Brighton Grammar delivering tennis to over 300 students in a school term.Klim Swim Learn to Swim (July 2019 – current)Business Strategy: Successfully launched Klim Swim Bali in 2021 with over 500 swimmers attending weekly. Developed marketing strategies and overseeing day to day operations of the Klim Swim Learn to Swim School to align with the overall direction and business goals.My Perfect Cosmetics Company (Feb – Sept 2022)Brand Specialist and Repositioning: Managed marketing and brand strategy through digital marketing, content marketing, SEO, SEM, social media, and driving projects and tactics that result from these strategies. Enhanced Instagram followers by over 20,000.Past clients:Tennis AustraliaBarloworld Mercedes BenzThe Sport Australia Hall of Fame and their major sponsor, Etihad Airways

Melbourne, Victoria, Australia

Acting as the key point of contact for managing marketing needs for the broader Remedy International business including:Managing international packaging design, development and production for any new productdevelopment.Managing New Product Development timelines and innovation pipeline processes.Briefing and managing creative marketing collateral with out internal design team.Compiling reporting as required on marketing activity results and plans.Working with the Sales Director and distributors to develop relevant content and/or materials for salespresentations/pitches.Leading the execution of trade marketing materials.

Melbourne, Australia

Australian skincare brand founded in 2008 by Australian Olympic swimming champion, Michael Klim. Export portfolio consisted of KLIM by Michael Klim, Milk & Co Her, and Milk & Co Baby brands.Accomplishments: Product Development & Strategy: Successfully introduced and launched Milk & Co products in China, Scandinavia (Denmark, Sweden, Norway, Finland), Croatia, Singapore (Sephora online), Korea, India, UK (Boots, Superdrug, Waitrose), USA (Amazon online), Poland, Malaysia, Japan, Hong Kong, Thailand.Commercial Management: Generated export sales in excess of $5 million p.a.Responsibilities included:Business Development and Strategy: Developed new markets and sales strategies by researching potential customers in order to identify opportunities for growth within existing and new accounts.OPEX Management: Managing export budget including cost of goods, product production forecasts and export wholesale pricing.Commercial Management: Managed a team of exporters to ensure the timely delivery of customer orders and accurate invoicing. Managing all aspects of export documentation, including preparation for shipping and customsclearance. Identifying and managing suitable international agents and distributors.Marketing Strategy: Provided support to Sales & Marketing Team regarding market trends, competitor analysis, etc., to help develop overall company distribution strategies and tactics for success. Marketing and PR of Milk & Co range for export markets.

Melbourne, Australia

Brand Repositioning: Responsible for overseeing the AO re-branding to ‘True Blue’.Marketing Management: Executed, developed, implemented, monitored and managed marketing plans ensuringconsistent and unified branding for all Tennis Australia events.Implemented marketing and promotional strategies in conjunction with advertising agencies and sponsors including the production of resources, development of print, radio and TV commercials and other marketing resources.Built relationships with our customers and stakeholders and leveraged the Australian Open brand to strengthen the brand of Tennis.Ensured that the tennis community were engaged with the common goal of making the image of tennis in Australia morerelevant and more compelling.OPEX Management: Managing budgets and forecasting budget requirements for Marketing Department. Staff management including volunteers during event mode.

Melbourne, Australia

Business Development: Secured and administered sponsorships to the value of $3m, up from $1.9m in 2003/2004. Managed and delivered sponsorship entitlements and benefits in conjunction with the relevant internal departments. Managed budgets and forecasted budget requirements for Marketing and Sponsorship departments.The above were delivered by implementing a new sponsorship sales strategy and strengthen relationships with suppliers and retailers as well as developing strategies with Marketing to maximise ticket sales for Australian Open and Australian Open Series.

Melbourne, Australia

Marketing Strategy and Brand Positioning: Implementation of strategies to continue to brand the sport of tennis.Development and implementation of Tennis Australia marketing, advertising and promotional campaigns for all events.Close liaison with printers and designers to ensure successful completion of Tennis Australia departmental artwork and other briefed work to assist in campaign implementation and success.Development of detailed marketing plans to coincide with all sponsorship promotions relating to different events. Close liaison with web designers to develop and maintain all areas of Tennis Australia website.

Consultant – Global Visa SolutionsGVS is a specialist-consulting group within the PwC Tax & Legal Services, employment & wealth practice. Responsible for global talent acquisition for BHP, Myer and Rio Tint

Masters In Business – Diplomacy And Trade, Marketing/Marketing Management, General, Masters

Graduate Certificate In Australian Immigration Law And Practice, Australian Immigration, Graduate Certificate

Bachelor Of Business – International Trade, International Business, Bachelor